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There Will Be Bundling
A unified theory of B2B software and why all systems of record fall into the same traps
Jul 9, 2025
•
Brendan Keeler
58
17
7
The MEDVi Files
Inside the lawsuits connecting MEDVi, OpenLoop, and the affiliate marketing engine behind the GLP-1 boom
Apr 7
•
Brendan Keeler
22
2
2
The Scheduling Conundrum
Direct scheduling remains an enigma, wrapped in a mystery, surrounded by a conundrum. Why?
May 9, 2022
•
Brendan Keeler
19
1
The Previously Undiscovered Bible of API Companies
Tired of hearing and saying Stripe for Health, Plaid for Commerce, etc? Let's divine the real from the BS with a good old fashioned framework.
Sep 10, 2022
•
Brendan Keeler
38
4
The API Bible's New Testament: Aggregators
Where the work is harder, but the moats are often deeper
Sep 14, 2022
•
Brendan Keeler
24
1
Most Popular
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CMS's Health Tech Bombshell
Aug 3, 2025
•
Brendan Keeler
43
14
11
Epic v. Particle
Apr 12, 2024
•
Brendan Keeler
47
9
3
An Epic Saga: The Origin Story
Sep 27, 2024
•
Brendan Keeler
50
9
3
Epic Beyond the Provider Empire
Feb 4, 2025
•
Brendan Keeler
31
10
3
CMS-0062: The Entrée Has Arrived
In which CMS absolutely buries the lede under a mundane "drug prior authorization propose rule" headline
Apr 14
•
Brendan Keeler
22
5
1
The Information Exchange: The O-PIMP Episode
OpenEvidence at Sinai, the MEDVi machine, and why every health tech lawyer in America is watching Maryland
Apr 4
•
Brendan Keeler
,
Pryce Ancona
, and
Brad Thorson
13
1
3
45:14
Epic Litigative Universe
A handful of diagrams and tables to help you understand the wild, messy, and ever-expanding set of court cases of our nation's largest EHR
Mar 20
•
Brendan Keeler
7
1
Fischman v. Epic: The Longshot
Heart transplants, clinical trials' impact on care, and a products liability case against Epic that probably isn't about Epic at all
Mar 17
•
Brendan Keeler
11
1
Cat Pits, Reddit Death Threats, and Stipulated Agreements
HIMSS 2026: Epic's Willow Pharmacy Network, the AADJ lawsuit, and an ode to Wall Street Bets foray with the CMS
Mar 16
•
Brendan Keeler
and
Ryan Tucker
4
4
1
31:03
Epic Lawsuit-ception
Three new class actions against Epic land in a single day, all citing the EHR's own complaint as their factual backbone
Mar 15
•
Brendan Keeler
9
1
AADJ v. Epic
Why can't I just go to a conference in peace?
Mar 11
•
Brendan Keeler
13
2
Down the Disability Data Rabbit Hole
A viral TikTok, a new mysterious nonprofit, and Epic's unlikely role in disability access
Mar 5
•
Brendan Keeler
20
1
1
The Information Exchange: Galaxy Brains & Gardening Tips
AI is taking all the jobs, the FDA loosens up, and the team somehow ends up talking about Roundup and small-batch corn
Mar 3
•
Ryan Tucker
,
Pryce Ancona
, and
Brad Thorson
5
47:58
The Information Exchange: Nuggets and Teasers in DC
How ASTP’s annual meeting previewed enforcement, hinted at HTI-6, legitimized AI care models, and pointed toward conversational interoperability.
Feb 21
•
Brendan Keeler
,
Brad Thorson
, and
Ryan Tucker
5
23:55
Interoperability or Intrusion
AT&T is suing T-Mobile. CDK is suing Tekion. EHR vendors are suing everyone. The CFAA wasn't built for any of this and AI only accelerates the fight.
Feb 15
•
Brendan Keeler
11
1
The Information Exchange: The State of the Art
Plus a slew of regulatory moves like USCDI v7 and the system of record showdown that is Epic v. Veeva
Feb 10
•
Brendan Keeler
and
Pryce Ancona
11
1
1
46:37
Why Don't EHRs Allow Write Access?
The fight over write is just a preview of every software company's IP battle in the AI age
Feb 6
•
Brendan Keeler
13
3
The Scribe That Launched a Thousand Takes
With AI Charting, Epic absorbs another threat while actual disruption hides in plain sight
Feb 5
•
Brendan Keeler
24
1
2
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