New
Now you can send an individual personalized notification to your subscribers whenever they perform an event of your site. This would increase CTR and chances of getting your visitors back to your site.
What is an Event
An event is any action on your website performed by your visitors which can be tracked. There can be hundreds of events on your site based on your business and use cases.
For an e-commerce platform Product Viewed, Added to Cart, Checkout Started, Checkout Completed can be considered as events, while for a video sharing platform Video Loaded, Video Viewed, Video Paused can be considered as events.
For a better engagement with your visitors you need to engage them contextually, so that the visitor doesn't feel bombarded with irrelevant information. That's where the event triggered push notifications come in.
How to define and track an Event
Your subscribers dashboard now contains an Event Management screen under settings section. There you can define the events you are going to use to trigger a notification.
Once you add an event, you would notice a small code snippet against the event, that's what you need to fire when the customer performs that event on your site.
There are multiple ways to add the snippet, if you already have a GTM DataLayer tracking for events, you can simply create new trigger and tags to fire subscriber's events. Or your developer would be able to add is fairly easily and quickly. (Even we might be able to help you, if required)
You can deactivate an event if there is a need, and subscribers would stop processing that event.
Within an event there are event attributes which are used to further personalize your notification content. You can send visitor specific information in these event attributes.
subscribersApp.trackEvent('added_to_cart',{
"id": "123456",
"name": "White linen shirt - XL",
"price": "199.96",
"url": "https://www.yoursite.com/products/123456"
})
How to create the triggered notification
Now that you are up and running with your event tracking, it's time to use the event to trigger a notification.
In your dashboard click on New notification and select Event Triggered notification type. You would see a simple form where you need to name your campaign, select the event you want to use to trigger this campaign and fill in the title, message, target URL, image etc. and start the campaign. Within Title, description and URL field you can use any of the defined attributes.
That's all. Now whenever a subscriber on your site performs the event, they would receive this notification.
Reach out to our team at support@subscribers.com if you have any questions or feedback.
