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Ford
"Challenge"
Completed October 1, 2006
Client Website

Ford trucks love a challenge. A creative treatment developed with existing live action plates only.

  • A silver pickup truck drives on a dusty road, creating a cloud of dust behind it. Overlayed are engine diagrams and the text "5.4L Sequential Fuel Injection."
  • A rugged metal plaque on a cracked stone surface reads 'Built Ford Tough' with the Ford logo in blue, conveying strength and durability.
Credits

Director: Larissa Ulisko
Executive producer: Randi Yaffa

Produced at Hatch Studios Ltd.




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