Behavior Architecture is now Live! 🙌🏼 ☝️

The Mirror Test

You already know what to do. The question is: Why aren’t you doing it?

BES shows you precisely where the system is broken. P.A.R.R. gives you the repair manual.

For 150 years, behavioral science has sought its holy grail: a unified framework that explains ALL behavior, thereby elevating goal outcomes.

8 days. One framework. Every habit, skill, trait... for LIFE.

UBM scales brilliantly from individual to high-stakes teams.

This isn’t your next habits or goals course. It’s your last.

110% Guarantee. Next cohort begins 1/22/26!

https://maven.com/thehabitfactor/behavior-architecture

Did we say 110% Risk-Free Guaranteed?

The beauty is that the Unified Behavior Model™ was conceived and proven outside of academia first.

Most models are conceived by scientists in labs and classroom then they run experiments. UBM was unearthed in the exact opposite fashion. Tested and proven as efficacious in real-world setting, then validated scientifically.

The scientific gold-standard of validation by the way, falsifiability. 👇

“But, I’ve tried EVERYTHING! I’m just not disciplined enough.”

Sound familiar?

You have BIG goals.

You’ve tried everything.

But you’re still stuck and frustrated.

Here’s some hope: Discipline is a habit that no one is born with.

Believe it or not, your frustration might be a good sign.

Please stick with me, it’s precisely why The Habit Factor® and the Habits 2 Goals podcast exist.

Twenty-plus years of study, research, meditation, and writing have produced…

… a trilogy.

I wasn’t aware that there was one book—let alone three. (Those covers are proof. Ha!)

The story sort of begins in 2003, when I began exploring the force of habit, sketching notes for what would become The Habit Factor®.

In 2008, I paused writing to launch the first habits-to-goals tracking app, based on the book's P.A.R.R. methodology, to help people build habits and achieve their goals.

Eric S. writes in and shares “I am a very long-time user of the app, I think about 15 years now.”

Fifteen years worth of creating new habits and behavior modification. ☝️

Fifteen years…

The UNIFIED BEHAVIOR MODEL is LIVE: Grab the white paper here 👉

https://zenodo.org/records/17209721

Many of today’s habit bestsellers claim to “break new ground.” This is from The Habit Factor (2010) “Newtonian-like gravitational force.”

For a good chuckle, take a trip down this rabbit hole.

You’re in the right place!

If you feel stuck, unmotivated, or in a rut, these ideas, tools, and processes will help you reach your goals and the transformation you’re seeking—faster.

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