Your Family Has Standards.
Doomscroll Platforms Do Not.
Join UP's Guild today - protect families, surface role models, and join a community making a difference. Join the movement and help us set the standard for social video.
Guild Approved
Join the Guild. Shape the Platform.
UP Guild members participate in vetting and approving creators and product features on UP. No anonymous accounts, no AI slop, no unvetted influencers - just positive role models your family can trust.
Youth are now steered by social algorithms more than faith, movies, TV, schools, peers, and parents combined.
What Shapes Teens?
Teen Anxiety & Depression Rates
For a Deeper Dive...
Start Your ResearchJoin the Guild.
Make an Impact.
Every membership directly funds the development of safer social video for everyone.
UP Guild 10K Club
Directly help guide culture to goodness. You will have skin in the game, vote on content policies, shape product decisions, and more.
Choose Happy
Drag the slider below to reveal the data and see how UP compares to doomscroll platforms.
Move the slider to see the data comparison
Emotions
Engagement
Emotions
Engagement
The First Social Algorithm That Amplifies Light
Every other social platform optimizes for attention. We built our algorithm from scratch to optimize for something radically different: your wellbeing.
We Filter Out Toxic Content
Our proprietary content filtration engine removes content that's proven to be harmful or controversial to many users - like porn, politics, unattainable lifestyle, ragebait, choking challenge + many more.
We Require Approval to Post
This is where you come in. We're not looking for Influencers, we're looking for Role Models. The Guild is going to craft the kinds of people that are allowed to shape & impact tens of millions of UP users.
Only Scroll Happy™ Content Plays
The big boys hide how their feeds make you feel, we don't. In fact, we've designed our algorithm around not what will make you stay the longest (usually anger, fear, anxiety, lust, greed), but rather around what will make you happy (joy, determination, peace, confidence, and inspiration).
We're Guided by our Guild
Guild members help directly influence content direction - because you should decide what "good" means, not Silicon Valley Tech Bros™.
Real People. Real Stories.
"If my Caleb used UP like my Marcus wants to, he would likely still be alive."
"The Lord told me: stop scrolling or it will ruin your life."
"Every decision we make at UP, I'm thinking of my two girls and shaping UP to be good for them."
Making A Difference
UP has already shown measurable improvements in mental health outcomes and user satisfaction compared to doomscroll platforms.
Early users report significantly better emotional wellbeing compared to time spent on traditional social platforms.
Users aren't just healthier - they're more engaged. Turns out people actually prefer content that makes them feel good.
Our goal is zero regretted screen time. Early data shows users consistently feel their time on UP was well spent.
Based on early user research and internal testing data. Independent peer-reviewed studies are underway. We're committed to transparency - full results will be published as they become available.
More Than Just Scrolling Happy
We decide every creator that gets in. No exceptions. This isn't an open platform where anyone can upload anything - it's a curated community where every voice has been vetted by real people who care about what your family sees.
Every Creator Is Vetted
Before a single video appears in a feed, the creator behind it has been reviewed by UP and by the Guild. We examine values, content history, and commitment to being a positive influence.
A Legacy Worth Building
This isn't just about safer screen time today. It's about building a new standard for social that your family - and their families - can trust. The UP Guild is creating a legacy of responsibility.
Quality Over Quantity
Other platforms have hundreds of millions of creators with zero accountability. We'd rather have tens of thousands of incredible role models and a platform where every creator earns their spot in a feed.
We're Curating What You Love and Removing What You Don't
No more wondering what your family is being exposed to. We actively curate for good and filter out the bad.
What We Amplify
- Creators who inspire and educate
- Music, art, comedy, and creativity
- Science, nature, and discovery
- Fitness, wellness, and personal growth
- Faith, family, and community content
- Role models not influencers
What We Remove
- Politics - we're not left or right, we're UP
- Violence, ragebait, bullying, and harassment
- Sexually-charged content & pornography
- Abusive and degrading content
- Predatory and manipulative behavior
- Addiction-driven dark patterns
Scroll UP Anytime. Anywhere. Except on Sundays.
We believe in rest. UP is available on every device, every day of the week - except Sunday, when we encourage everyone to unplug, be present, and recharge. It's one of many ways we're designing for your life, not against it.
* Sunday rest is a core part of the UP experience. The app will gently remind you to take the day off.
Join the Movement to Consume & Support Content That Amplifies Light
Every membership funds the development of safer social video. Every vote shapes the platform. Every member makes the community stronger. This is your chance to be part of the solution.
Join the Guild TodayQuestions? We've Got Answers.
You're joining a movement of people committed to building a healthier social video ecosystem. As a member, you directly influence how we filter content, vote on platform policies, and help shape the future of social video.
Our platform analyzes video content for toxic, harmful, or exploitative elements and filters them before they reach viewers - stopping toxic content at the front door. Unlike other platforms, our moderation standards are set by our mental health team, the UP Guild community, not blind engagement metrics.
Absolutely. Family safety is our foundational principle. Our system is specifically trained to identify and remove content that's harmful to viewers, and our UP Guild community actively participates in helping define what "safe" means.
Yes. You can cancel your membership renewal at any time with no penalties or hidden fees. We believe in earning your continued support, not locking you in.
Members participate through regular votes on content policies, feature requests, community forums, and depending on your tier, direct conversations with our team.
We're building in stages with our founding members. UP Guild members get early access to each phase and directly influence what gets built next.
Ready to Be Part of
Something That Matters?
Join thousands of people who are done with toxic social video. Together, we can build something better for our families and ourselves.
Join the Guild Today