Create the Future
With Marketing And Media
Groundwork Promotions Creates The Future With Its Clients
What is the future you want to create?
When you enter into a relationship with us, we are always looking towards your vision. We sit down and interview you, we listen to what you have to say, and whatever goals you have, whatever outcome you want, that is the path we take.
The minute we start working together, your future changes, your business changes. When we lay out the plan, the process, the strategy and then execute it, we begin creating a new future for you professionally.
We are always looking towards your vision.
Our Mission
Everything with Groundwork Promotions is mutual. When we work with clients, we want mutual success, meaning both of us should be benefiting from the interaction. We will not stay in a relationship unless the client is benefiting, growing, and succeeding. And we will not be able to do our best work, unless we also are benefiting, growing and succeeding. Our goal with everyone we work with is to create online promotions that capture their uniqueness, messaging and brand identity, to align all their social media and online platforms in the same powerful direction, and to help each other reach our fullest potential, and create the best possible relationships in the process. This is our commitment, to you and to ourselves. Mutual success, mutual respect, and mutual health in all of our promotions relationships.
Self-Creation Process
“With marketing, promotions, and media creation, we can create ourselves, we can create our reality, and we can create our future. We can create whatever we want and make it happen, make it real.”
The Self-Creation Process serves as the foundation of Groundwork Promotions and it’s based on the idea that “we create ourselves through outward expression.” The entire promotions process becomes “outward expression” and a way of creating ourselves, our businesses, and our organizations. The idea is, if you can imagine what you want, articulate it, and capture it, you can create it. Self-Creation allows us to use promotional content in all its forms: video, photography, social media, websites, and blogs. With this content, we create online media, which you can see, hear, feel, and meditate on. This allows you to continuously think about what you want to accomplish professionally and personally every day and make it possible.
Self-Creation and The Fitness Industry
Paul Holze is President of Groundwork Promotions and is in charge of day-to-day operations. He meets with clients, he conducts interviews, and he assesses the clients’ needs and informs them of services and options. When you are ready to sit down and talk marketing and promotions, he is the person you want to talk to.
Documentary-style Promotions
Our belief is, “Your life is your message” which means everything you say, do and create online sends messages to the public about who you are. This is why we value the interview, because it’s when we sit down and get to know you and what’s important to you. This guides everything in our promotions process.
Everything Aligned
We believe that your website, your marketing, your messaging, and all your online promotions should be working together as a whole, pointing in the same direction and staying true to your messaging. This is why we prefer providing clients with full service packages, so we can evaluate and manage everything, keeping it working together as a powerful and effective whole.
Display Your Uniqueness
All of us can be passionate people and create. All of us can Self-Create a reality that just blows our own minds.
Our Services
Full Engagement
During the first 10 years of business, we did many projects for clients in single service form, meaning we only made a website, or created a video, or took some photos. Maybe we managed their social media, or did some consulting. All these experiences were wonderful, but they work against who we are and what we believe in.
We believe strongly in a united front, when it comes to your online presence. This means, your website, your social media, your marketing, your videos and photography, all of them will be working together, communicating the same messages, moving towards the same goals or vision. They are all working together to create the future you want. For that reason, we prefer being fully engaged in your entire marketing and media creation so that when we can step in, assess and align everything, and get your promotions moving you down the path that you want.
Promotional Budget
We tailor our packages to your needs and we can work within your budget. If we know what your goals are, what you want to accomplish short and long-term, and your budget, we can create any number of plans for your marketing, promotions, and media creation process.
Media Creation
We offer many options for media creation, including video production, photography, and underwater filming and photography.
Our Process

Define
The first step is the interview. When we interview our clients, we listen and learn about them. We ask them about their goals, purpose, and vision for what they do. With this information, we define a path forward. We make a plan, devise a strategy, and execute on it.

Align
Along with defining a path for the promotions process, we also make sure your social media, your website, your marketing, and everything you are doing online are all aligned and communicating the same messages, and being guided by the same vision and goals.

Execute
Once we finish our interview process and align all your social media and other online platforms, and once we define a strategy and plan for your promotions going forward, then we execute and start marketing and promoting your business or organization.
“Magic happens when you come face-to-face with yourself, when you read yourself, listen to yourself, and see yourself in your best form. You will not be the same person afterwards.”
Our Clients
Great Clientele
Groundwork Promotions has been in business for over 12 years, and during that time we have worked with a diverse array of professionals and businesses. We have worked with artists, writers, musicians, dance and ballet schools, nonprofit organizations, gyms and fitness industry, massage, wellness, martial arts, MMA, yoga, bars and restaurants, chefs, automotive industry, grocery stores, real-estate property management, flower shops, motivational businesses, co-working spaces, and many others.
Creating Reality
Media creation allows us to bring out our ideas, to reinforce our goals, and focus on our vision. It allows us to align ourselves to the future we are creating.
Fitness Industry
Nonprofit Organizations
Entrepreneurs and Startups
Businesses
“Founded on Love“
Our Team
Paul Holze and Stephanie Stean met in 2004 in a World Religions class at the University of Illinois. Stephanie was the graduate instructor and Paul was the student, and they immediately became friends. Paul introduced Stephanie to social media in 2005, and they both fell in love with communication, creativity, and content creation online. Thus began their path to the creation and founding of Groundwork Promotions.
Stephanie Stean is Founder of Groundwork Promotions and the Self-Creation Process, which serves as the foundation for Groundwork Promotions.
With vision and purpose, we designed a unique model and process for marketing and promotions online.
Paul Holze is Founder and President of Groundwork Promotions.
We have years of experience in documentary-style video and photography, as well as marketing, promotions, social media, and web development. We have bilingual skills with Spanish/English, linguistic training and we have worked internationally in South Africa, Australia, New Zealand, Iceland, Ecuador, Mexico and across the United States.
Magic in the Process
Groundwork Promotions was founded with the intention of helping clients create their best self. This is the one core element that serves as the ground of everything.
Contact Us
Tucson
San Diego
Send A Message
Schedule Your Free Consultation
Let Us Get To Know YouIn a free consultation, we will interview you either in person or by phone or video, and we will explain more about what we offer in terms of services. With this discussion, we will find out what you are looking for and answer any questions you may have about the promotions process and what we can do for you.
Website by Stephanie Stean
Copyright 2025 — Groundwork Promotions LLC. All rights reserved.
