<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0">
  <channel>
    <title>Blog</title>
    <link>https://goconsensus.com/blog</link>
    <description>Scaling presales, controlling costs, and engaging new markets through demo automation Explore original research and thought leadership for Presales and Buyer Enablement</description>
    <language>en</language>
    <pubDate>Tue, 14 Apr 2026 06:00:27 GMT</pubDate>
    <dc:date>2026-04-14T06:00:27Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>The Top 23+ Sales Automation Software for 2026</title>
      <link>https://goconsensus.com/blog/top-ai-sales-automation-software</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/top-ai-sales-automation-software" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%2023%20Sales%20Automation%20Software.webp" alt="The Top 23+ Sales Automation Software for 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;The irony of working in sales is how much of the job has nothing to do with selling. Deals are won in conversations with buyers, yet the day fills up with everything but those conversations. Reps spend so much time organizing deals that the deals themselves barely move.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/top-ai-sales-automation-software" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%2023%20Sales%20Automation%20Software.webp" alt="The Top 23+ Sales Automation Software for 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;The irony of working in sales is how much of the job has nothing to do with selling. Deals are won in conversations with buyers, yet the day fills up with everything but those conversations. Reps spend so much time organizing deals that the deals themselves barely move.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2Ftop-ai-sales-automation-software&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales</category>
      <category>Technology</category>
      <pubDate>Fri, 27 Mar 2026 19:41:53 GMT</pubDate>
      <guid>https://goconsensus.com/blog/top-ai-sales-automation-software</guid>
      <dc:date>2026-03-27T19:41:53Z</dc:date>
      <dc:creator>Sara Kish</dc:creator>
    </item>
    <item>
      <title>Top Supademo Alternatives to Consider</title>
      <link>https://goconsensus.com/blog/supademo-alternatives-to-consider</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/supademo-alternatives-to-consider" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20SupademoAlternatives-1.webp" alt="Top Supademo Alternatives to Consider" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Supademo carved out its niche by making interactive demos easy. It gives early-stage SaaS teams a fast way to turn product screenshots into clickable guided tours without engineering support. For startups launching their first product or small marketing teams adding quick demos to landing pages, the simplicity of Supademo is hard to beat.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/supademo-alternatives-to-consider" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20SupademoAlternatives-1.webp" alt="Top Supademo Alternatives to Consider" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Supademo carved out its niche by making interactive demos easy. It gives early-stage SaaS teams a fast way to turn product screenshots into clickable guided tours without engineering support. For startups launching their first product or small marketing teams adding quick demos to landing pages, the simplicity of Supademo is hard to beat.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2Fsupademo-alternatives-to-consider&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 27 Mar 2026 19:40:37 GMT</pubDate>
      <guid>https://goconsensus.com/blog/supademo-alternatives-to-consider</guid>
      <dc:date>2026-03-27T19:40:37Z</dc:date>
      <dc:creator>Melissa Megginson Axtell</dc:creator>
    </item>
    <item>
      <title>17+ Best AI Sales Agents in 2026</title>
      <link>https://goconsensus.com/blog/17-best-ai-sales-agents-in-2026</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/17-best-ai-sales-agents-in-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20Best%20AI%20Sales%20Agents.webp" alt="17+ Best AI Sales Agents in 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;A B2B sales rep at a growing SaaS company starts each morning manually researching 50 prospects before writing personalized outreach emails that often go unanswered. Between tab-hopping, CRM updates, follow-ups, and quick admin tasks that aren’t quick at all, most of the day disappears before a single real sales conversation happens.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/17-best-ai-sales-agents-in-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20Best%20AI%20Sales%20Agents.webp" alt="17+ Best AI Sales Agents in 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;A B2B sales rep at a growing SaaS company starts each morning manually researching 50 prospects before writing personalized outreach emails that often go unanswered. Between tab-hopping, CRM updates, follow-ups, and quick admin tasks that aren’t quick at all, most of the day disappears before a single real sales conversation happens.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2F17-best-ai-sales-agents-in-2026&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 06 Mar 2026 17:24:16 GMT</pubDate>
      <guid>https://goconsensus.com/blog/17-best-ai-sales-agents-in-2026</guid>
      <dc:date>2026-03-06T17:24:16Z</dc:date>
      <dc:creator>Helena Cruz Sanchez</dc:creator>
    </item>
    <item>
      <title>We Turned a Persona Page Into a Pipeline Driver</title>
      <link>https://goconsensus.com/blog/web-optimization</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/web-optimization" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/undefined-Jan-28-2026-03-35-07-2427-PM.png" alt="We Turned a Persona Page Into a Pipeline Driver" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;We made a persona page one of our highest-converting, highest-engagement pages on the site.&lt;/p&gt; 
&lt;p&gt;One embedded tour later, &lt;strong&gt;53% of page visitors engaged&lt;/strong&gt;, &lt;strong&gt;3% booked meetings&lt;/strong&gt;, time on page jumped by nearly a full minute, bounce dropped, and our search impressions more than doubled.&lt;/p&gt; 
&lt;p&gt;This was not the plan. But here’s exactly what we did, and why it worked.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/web-optimization" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/undefined-Jan-28-2026-03-35-07-2427-PM.png" alt="We Turned a Persona Page Into a Pipeline Driver" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;We made a persona page one of our highest-converting, highest-engagement pages on the site.&lt;/p&gt; 
&lt;p&gt;One embedded tour later, &lt;strong&gt;53% of page visitors engaged&lt;/strong&gt;, &lt;strong&gt;3% booked meetings&lt;/strong&gt;, time on page jumped by nearly a full minute, bounce dropped, and our search impressions more than doubled.&lt;/p&gt; 
&lt;p&gt;This was not the plan. But here’s exactly what we did, and why it worked.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2Fweb-optimization&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Marketing</category>
      <pubDate>Wed, 28 Jan 2026 15:53:53 GMT</pubDate>
      <guid>https://goconsensus.com/blog/web-optimization</guid>
      <dc:date>2026-01-28T15:53:53Z</dc:date>
      <dc:creator>Victoria McGovern</dc:creator>
    </item>
    <item>
      <title>Discovery Questions to Nail Your Sales Pitch [2026]</title>
      <link>https://goconsensus.com/blog/discovery-questions-to-nail-your-sales-pitch</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/discovery-questions-to-nail-your-sales-pitch" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20Discovery%20Questions.webp" alt="Discovery Questions to Nail Your Sales Pitch [2026]" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;There’s nothing like the moment a discovery call shifts from small talk to substance. One minute, the buyer’s chatting about quarter-end chaos, and the next they’re dishing on what’s broken, what it’s costing, and what makes a fix worth it. That shift doesn’t happen by talking faster or pushing harder. It happens by asking discovery questions that earn honest answers.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/discovery-questions-to-nail-your-sales-pitch" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20Discovery%20Questions.webp" alt="Discovery Questions to Nail Your Sales Pitch [2026]" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;There’s nothing like the moment a discovery call shifts from small talk to substance. One minute, the buyer’s chatting about quarter-end chaos, and the next they’re dishing on what’s broken, what it’s costing, and what makes a fix worth it. That shift doesn’t happen by talking faster or pushing harder. It happens by asking discovery questions that earn honest answers.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2Fdiscovery-questions-to-nail-your-sales-pitch&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 28 Jan 2026 01:16:44 GMT</pubDate>
      <guid>https://goconsensus.com/blog/discovery-questions-to-nail-your-sales-pitch</guid>
      <dc:date>2026-01-28T01:16:44Z</dc:date>
      <dc:creator>Sara Kish</dc:creator>
    </item>
    <item>
      <title>35+ Proven Sales &amp; Marketing AI Prompts You Can Use Today [2026]</title>
      <link>https://goconsensus.com/blog/35-proven-ai-sales-marketing-prompts</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/35-proven-ai-sales-marketing-prompts" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20AIPrompts%20(1).webp" alt="35+ Proven Sales &amp;amp; Marketing AI Prompts You Can Use Today [2026]" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;By 2028, Gartner estimates &lt;a href="https://www.gartner.com/en/newsroom/press-releases/2023-09-21-gartner-expects-sixty-percent-of-seller-work-to-be-executed-by-generative-ai-technologies-within-five-years"&gt;60% of all B2B seller work&lt;/a&gt; will be executed using generative AI. Sales and marketing teams that can adopt AI intentionally can move faster, increase capacity, and deliver moe relevant buyer experiences without adding headcount.&lt;/p&gt; 
&lt;a&gt;&lt;/a&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/35-proven-ai-sales-marketing-prompts" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20AIPrompts%20(1).webp" alt="35+ Proven Sales &amp;amp; Marketing AI Prompts You Can Use Today [2026]" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;By 2028, Gartner estimates &lt;a href="https://www.gartner.com/en/newsroom/press-releases/2023-09-21-gartner-expects-sixty-percent-of-seller-work-to-be-executed-by-generative-ai-technologies-within-five-years"&gt;60% of all B2B seller work&lt;/a&gt; will be executed using generative AI. Sales and marketing teams that can adopt AI intentionally can move faster, increase capacity, and deliver moe relevant buyer experiences without adding headcount.&lt;/p&gt; 
&lt;a&gt;&lt;/a&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2F35-proven-ai-sales-marketing-prompts&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales</category>
      <category>Presales</category>
      <pubDate>Thu, 22 Jan 2026 16:47:53 GMT</pubDate>
      <guid>https://goconsensus.com/blog/35-proven-ai-sales-marketing-prompts</guid>
      <dc:date>2026-01-22T16:47:53Z</dc:date>
      <dc:creator>Sarah Frazier</dc:creator>
    </item>
    <item>
      <title>Consensus vs Storylane: Pricing, Features, and ROI</title>
      <link>https://goconsensus.com/blog/consensus-vs-storylane-roi</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/consensus-vs-storylane-roi" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/Consensus%20Theme%20Aug%202025/Blog%20Images/feature-Get-the-Most-from-Presales.webp" alt="Consensus vs Storylane: Pricing, Features, and ROI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Choosing a demo automation platform is one of those decisions that keeps GTM leaders up at night. It's not just another line item in your tech stack. It's a strategic investment that directly impacts your total pipeline and whether your deals close or stall out in procurement limbo.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/consensus-vs-storylane-roi" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/Consensus%20Theme%20Aug%202025/Blog%20Images/feature-Get-the-Most-from-Presales.webp" alt="Consensus vs Storylane: Pricing, Features, and ROI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Choosing a demo automation platform is one of those decisions that keeps GTM leaders up at night. It's not just another line item in your tech stack. It's a strategic investment that directly impacts your total pipeline and whether your deals close or stall out in procurement limbo.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2Fconsensus-vs-storylane-roi&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Technology</category>
      <pubDate>Mon, 12 Jan 2026 22:51:08 GMT</pubDate>
      <guid>https://goconsensus.com/blog/consensus-vs-storylane-roi</guid>
      <dc:date>2026-01-12T22:51:08Z</dc:date>
      <dc:creator>Melissa Megginson Axtell</dc:creator>
    </item>
    <item>
      <title>Buyer Experience Guide: How to Personalize The B2B Buyer Journey</title>
      <link>https://goconsensus.com/blog/buyer-experience-personalization</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/buyer-experience-personalization" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20BuyerExperienceGuide.png" alt="Buyer Experience Guide: How to Personalize The B2B Buyer Journey" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Buying software today often starts long before a seller ever gets looped in.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/buyer-experience-personalization" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20BuyerExperienceGuide.png" alt="Buyer Experience Guide: How to Personalize The B2B Buyer Journey" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Buying software today often starts long before a seller ever gets looped in.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2Fbuyer-experience-personalization&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sat, 10 Jan 2026 00:21:37 GMT</pubDate>
      <guid>https://goconsensus.com/blog/buyer-experience-personalization</guid>
      <dc:date>2026-01-10T00:21:37Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>The 26 Best Marketing Books for Your 2026 Reading List</title>
      <link>https://goconsensus.com/blog/the-26-best-marketing-books-for-your-2026-reading-list</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/the-26-best-marketing-books-for-your-2026-reading-list" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20MarketingBooks2026.png" alt="The 26 Best Marketing Books for Your 2026 Reading List" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Ever feel like as soon as you’ve got your &lt;a href="https://goconsensus.com/blog/product-led-marketing"&gt;&lt;span&gt;product-led marketing&lt;/span&gt;&lt;/a&gt; strategy on lock, the rules change? Markets shift, buyer expectations evolve, and differentiators shift. Before you know it, you’re reacting to the market instead of shaping it. The marketers who pull ahead don’t necessarily have to chase harder; they may just need to go deeper on the fundamentals.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/the-26-best-marketing-books-for-your-2026-reading-list" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/blog-feature%20-%20MarketingBooks2026.png" alt="The 26 Best Marketing Books for Your 2026 Reading List" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Ever feel like as soon as you’ve got your &lt;a href="https://goconsensus.com/blog/product-led-marketing"&gt;&lt;span&gt;product-led marketing&lt;/span&gt;&lt;/a&gt; strategy on lock, the rules change? Markets shift, buyer expectations evolve, and differentiators shift. Before you know it, you’re reacting to the market instead of shaping it. The marketers who pull ahead don’t necessarily have to chase harder; they may just need to go deeper on the fundamentals.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2Fthe-26-best-marketing-books-for-your-2026-reading-list&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Marketing</category>
      <pubDate>Sat, 10 Jan 2026 00:16:29 GMT</pubDate>
      <author>hilary.bird@clearlink.com (Hilary Bird)</author>
      <guid>https://goconsensus.com/blog/the-26-best-marketing-books-for-your-2026-reading-list</guid>
      <dc:date>2026-01-10T00:16:29Z</dc:date>
    </item>
    <item>
      <title>23 Best Sales Analytics Software for Sales Velocity [2025]</title>
      <link>https://goconsensus.com/blog/best-sales-analytics-software</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/best-sales-analytics-software" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/Consensus%20Theme%20Aug%202025/Blog%20Images/feature-QuickStartGuideBuyerEnablement.webp" alt="23 Best Sales Analytics Software for Sales Velocity [2025]" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;When your sales team is drowning in data but starving for insights, you need more than just another dashboard–you need the &lt;em&gt;right&lt;/em&gt; analytics engine to cut through the noise.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://goconsensus.com/blog/best-sales-analytics-software" title="" class="hs-featured-image-link"&gt; &lt;img src="https://goconsensus.com/hubfs/Consensus%20Theme%20Aug%202025/Blog%20Images/feature-QuickStartGuideBuyerEnablement.webp" alt="23 Best Sales Analytics Software for Sales Velocity [2025]" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;When your sales team is drowning in data but starving for insights, you need more than just another dashboard–you need the &lt;em&gt;right&lt;/em&gt; analytics engine to cut through the noise.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=5932154&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgoconsensus.com%2Fblog%2Fbest-sales-analytics-software&amp;amp;bu=https%253A%252F%252Fgoconsensus.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Technology</category>
      <pubDate>Wed, 19 Nov 2025 21:57:35 GMT</pubDate>
      <guid>https://goconsensus.com/blog/best-sales-analytics-software</guid>
      <dc:date>2025-11-19T21:57:35Z</dc:date>
      <dc:creator>Melissa Megginson Axtell</dc:creator>
    </item>
  </channel>
</rss>
