{"id":239,"date":"2011-02-21T12:22:03","date_gmt":"2011-02-21T12:22:03","guid":{"rendered":"http:\/\/glossar.xeit.ch\/?p=239"},"modified":"2025-10-29T10:12:05","modified_gmt":"2025-10-29T10:12:05","slug":"sem","status":"publish","type":"post","link":"https:\/\/glossar.xeit.ch\/sem","title":{"rendered":"SEM"},"content":{"rendered":"<p>SEM steht f\u00fcr Search Engine Marketing, also das Suchmaschinenmarketing. SEM hat das \u00fcbergeordnete Ziel, Besucher auf die eigene Website zu bewegen. Unter den Begriff SEM fallen die Suchmaschinenoptimierung (Search Engine Optimiziation,\u00a0<a href=\"http:\/\/glossar.xeit.ch\/seo\" target=\"_self\" rel=\"noopener\">SEO<\/a>) und die Suchmaschinenwerbung (Search Engine Advertising, <a href=\"http:\/\/glossar.xeit.ch\/seo\" target=\"_self\" rel=\"noopener\">SEA<\/a>). Erstere betrifft die organischen Treffer, letztere betrifft die bezahlten Treffer.<\/p>\n<div style=\"float:left;margin-right:10px;\"><iframe allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" src=\"http:\/\/platform.twitter.com\/widgets\/tweet_button.html?url=http:\/\/tinyurl.com\/5rfz2q7&counturl=https:\/\/glossar.xeit.ch\/sem&text=SEM&count=none&lang=de&via=xeitgmbh&related=\" style=\"width:67px; height:20px;\"><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"<p>SEM steht f\u00fcr Search Engine Marketing, also das Suchmaschinenmarketing. SEM hat das \u00fcbergeordnete Ziel, Besucher auf die eigene Website zu bewegen. Unter den Begriff SEM fallen die Suchmaschinenoptimierung (Search Engine Optimiziation,\u00a0SEO) und die Suchmaschinenwerbung (Search Engine Advertising, SEA). Erstere betrifft die organischen Treffer, letztere betrifft die bezahlten Treffer.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[24],"tags":[526,288,317,910,200,909],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glossar.xeit.ch\/sem\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Definition von SEM - Was bedeutet SEM - xeit Glossar\" \/>\n<meta property=\"og:description\" content=\"SEM steht f\u00fcr Search Engine Marketing, also das Suchmaschinenmarketing. SEM hat das \u00fcbergeordnete Ziel, Besucher auf die eigene Website zu bewegen. Unter den Begriff SEM fallen die Suchmaschinenoptimierung (Search Engine Optimiziation,\u00a0SEO) und die Suchmaschinenwerbung (Search Engine Advertising, SEA). Erstere betrifft die organischen Treffer, letztere betrifft die bezahlten Treffer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/glossar.xeit.ch\/sem\" \/>\n<meta property=\"og:site_name\" content=\"xeit Glossar\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-21T12:22:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T10:12:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"xeiteditor\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/glossar.xeit.ch\/#website\",\"url\":\"https:\/\/glossar.xeit.ch\/\",\"name\":\"xeit Glossar\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/glossar.xeit.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/glossar.xeit.ch\/sem#webpage\",\"url\":\"https:\/\/glossar.xeit.ch\/sem\",\"name\":\"Definition von SEM - Was bedeutet SEM - xeit Glossar\",\"isPartOf\":{\"@id\":\"https:\/\/glossar.xeit.ch\/#website\"},\"datePublished\":\"2011-02-21T12:22:03+00:00\",\"dateModified\":\"2025-10-29T10:12:05+00:00\",\"author\":{\"@id\":\"https:\/\/glossar.xeit.ch\/#\/schema\/person\/f9b132191106811872c6d39b3f8511ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/glossar.xeit.ch\/sem#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/glossar.xeit.ch\/sem\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/glossar.xeit.ch\/sem#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00dcbersicht\",\"item\":\"https:\/\/glossar.xeit.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S\",\"item\":\"https:\/\/glossar.xeit.ch\/a-z\/s\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEM\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/glossar.xeit.ch\/#\/schema\/person\/f9b132191106811872c6d39b3f8511ec\",\"name\":\"xeiteditor\",\"url\":\"https:\/\/glossar.xeit.ch\/author\/xeiteditor\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/glossar.xeit.ch\/sem","og_locale":"de_DE","og_type":"article","og_title":"Definition von SEM - Was bedeutet SEM - xeit Glossar","og_description":"SEM steht f\u00fcr Search Engine Marketing, also das Suchmaschinenmarketing. 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Erstere betrifft die organischen Treffer, letztere betrifft die bezahlten Treffer.","og_url":"https:\/\/glossar.xeit.ch\/sem","og_site_name":"xeit Glossar","article_published_time":"2011-02-21T12:22:03+00:00","article_modified_time":"2025-10-29T10:12:05+00:00","twitter_card":"summary","twitter_misc":{"Verfasst von":"xeiteditor"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/glossar.xeit.ch\/#website","url":"https:\/\/glossar.xeit.ch\/","name":"xeit Glossar","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/glossar.xeit.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/glossar.xeit.ch\/sem#webpage","url":"https:\/\/glossar.xeit.ch\/sem","name":"Definition von SEM - Was bedeutet SEM - xeit Glossar","isPartOf":{"@id":"https:\/\/glossar.xeit.ch\/#website"},"datePublished":"2011-02-21T12:22:03+00:00","dateModified":"2025-10-29T10:12:05+00:00","author":{"@id":"https:\/\/glossar.xeit.ch\/#\/schema\/person\/f9b132191106811872c6d39b3f8511ec"},"breadcrumb":{"@id":"https:\/\/glossar.xeit.ch\/sem#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/glossar.xeit.ch\/sem"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/glossar.xeit.ch\/sem#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00dcbersicht","item":"https:\/\/glossar.xeit.ch\/"},{"@type":"ListItem","position":2,"name":"S","item":"https:\/\/glossar.xeit.ch\/a-z\/s"},{"@type":"ListItem","position":3,"name":"SEM"}]},{"@type":"Person","@id":"https:\/\/glossar.xeit.ch\/#\/schema\/person\/f9b132191106811872c6d39b3f8511ec","name":"xeiteditor","url":"https:\/\/glossar.xeit.ch\/author\/xeiteditor"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/posts\/239"}],"collection":[{"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":6,"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/posts\/239\/revisions"}],"predecessor-version":[{"id":4337,"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/posts\/239\/revisions\/4337"}],"wp:attachment":[{"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/categories?post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glossar.xeit.ch\/wp-json\/wp\/v2\/tags?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}