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Creative Campaigns

How to boost your sales in April: Creative campaign ideas

Welcome to our monthly how-to series, which gives you revenue-raising inspiration each month! We're getting down to Earth as we
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Academic Reader mobile demo

Connect with top academic presses on the Academic Reader app, available on mobile and desktop (Android, iOS, Windows, and macOS). For
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Using Glassboxx ePOS

The Glassboxx ePOS is a mobile point-of-sale system built for publishers by Glassboxx. It takes secure card payments, manages the
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Redeem a token for the Academic Reader

Redeeming a token for the Academic Reader is easy – simply head to our Token Redemption Page, enter the required
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An overview of Glassboxx bulk sales

Promotional Tokens Overview A fixed-use token that can be used to distribute free or promotional digital content. Examples include 30
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Redeem a token on the Glassboxx Reader

Redeeming a token for the Glassboxx Reader is easy – simply head to our Token Redemption Page, enter the required
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Portal training: how to create discounts

Who is this guide for? This guide is for Glassboxx publishers who have a Magento cart and / or Magento
Creative Campaigns

Building Reader Communities

Marketing has become more personalised than ever, and with people being bombarded with thousands of brand messages a day, what
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How to master your GEO

Generative Engine Optimisation (GEO) is the newest frontier. Similar to AEO, it’s a strategy for making your content visible to
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How to master your AEO

As search habits shift from searching for links (Search Engine Optimisation) to asking for answers, Answer Engine Optimization (AEO) has
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SEO for Publishers -The Discovery Checklist

If you want to get more books to more readers (don't we all?) then you'll need to make sure that
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The user journey: non-negotiable email updates

It's important to think about the user journey from start to finish, but don't be fooled, the journey does not
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The user journey: 9 tips for a seamless checkout

Your online bookstore is powered by your checkout. If your checkout is clunky, badly optimised for different devices, or takes
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The user journey: 7 ways to optimise your product page

When it comes to your online bookstore, your product pages are a critical gateway to the checkout. The user has
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The user journey: 6 tips for a strong homepage

Your reader’s purchase journey on your website starts on your homepage, because it’s typically the first thing your users see.
Creative Campaigns

How to Showcase your eCommerce on Social Media

Social media feels best when it’s exactly that - social! We all want to be connecting with readers, not simply
Creative Campaigns

How to turn your Mailing List into a Community Builder

Your mailing list is one of your most powerful community and sales tools - a direct line to readers who
Creative Campaigns

Thinking outside the Boxx: Creative Campaigns

Why cross-industry inspiration is the future of book marketing The most effective book promotions don’t always come from publishing. Sometimes,