just tag the release via GitHub (on master), which also triggers a build then already.

This is fine, but I would prefer to tag exactly the same commit that was approved on the PR. If this is possible to do via GitHub's UI, then great!

This is fine, but I would prefer to tag exactly the same commit that was approved on the PR. If this is possible to do via GitHub's UI, then great!

Sure.. you can specify a commit, and/or browse them via "recent commits" on https://github.com/pytest-dev/pytest/releases/new.

Maybe we should update the document according to this instead?
Or wait for the next iteration/release?

Might be good to have some script to fill in the release notes then also (copy'n'paste via some towncrier output/command).

Maybe we should update the document according to this instead?

We can add it as an alternative, sure.

Might be good to have some script to fill in the release notes then also (copy'n'paste via some towncrier output/command).

The release notes are generated from tox -e release 😉