We are launching a major promotional campaign for the Pledge on October 8.

Components

1. SF OOH (out-of-home, i.e., billboards) campaign
   • We're live in SF from October 7 through Nov 3 (for billboards, bus sides and shelters are likely to linger for much longer).
   • Art is due September 16.
2. NYC Nasdaq jumbotron
   • art is due Oct 1 (logos on Recruit Members ahead of OOH launch #5 due Sept 24)
3. digital