Is your feature request related to a problem? Please describe.

#3408 showed that https://pkg.go.dev/go.uber.org/zap#Logger.With is quite demanding in terms of resources. Being used frequently, it adds pretty visible alloc overhead. I propose to avoid using it as much as we can

moreover, when messages have lower severity level (e.g.debug in production), this is not just overhead but pure waste of resources

Describe the solution you'd like

never clone logger in request handlers and any other reoperations

even if cloning isn't done frequently in some cases, try to avoid it just to deduplicate common fields attached to different messages. Pass them explicitly or use var

Additional context

benchmarks