I build finance tools for ecommerce operators — and a few small projects that help me pay attention to the parts of life that matter outside the numbers.
CPA by background. Builder by necessity. Most of my software starts as a real accounting or CFO problem inside MuseMinded, then turns into a product when the manual version gets too painful.
- AtlasCFO — ecommerce operating data room and CFO decision layer
- SKUaudit — SKU-level margin analysis for Amazon sellers
- FirstLot — FIFO inventory costing for ecommerce
- Gemini — internal bookkeeping automation for MuseMinded
- Ecom_CFO_Skill - A fractional CFO operating system for ecome sellers. Built for AI agents and human operators
- Mourning Club — grief, nature, movement, and resources for families after child loss
- The Surf Log — A log and database of the best long board waves in the world
- Ecommerce finance systems
- Contribution margin, ad efficiency, cash flow, and inventory
- Verified business data and accounting automation
- AI tools that know where the numbers came from
- Small, useful software that removes recurring work
- Humane technology: tools that create clarity, memory, and room to live
Businesses should have a memory.
Not just dashboards. Not just monthly reports. A real operating history: what changed, what mattered, what repeated, what broke, and what the numbers were trying to say before anyone noticed.
That idea runs through most of my finance work. The personal projects come from the same place: keeping better records of what matters, and making small systems that help people stay oriented.
- MuseMinded: https://museminded.com
- AtlasCFO: https://atlascfo.ai
- SKUaudit: https://skuaudit.com
- FirstLot: https://firstlot.co
- thesurflog: https://thesurflog.com