Related to #6357. We have two different user bases:

1. People that run master
2. People that run tagged versions

We need to do a better job of having a consistent state that works for people. I think this will involve setting up some templating so that when we build the docs, we snap to a specific SHA for everything, including the image tags. This will need more thought since some of our references to latest are checked into code (so maybe some of the Docker files also need to be generated.)