This is your typical small project, with:

• name is given explicitly in setup.py
• one direct/__init__.py module (simple module folder) -> packages is properly set
• version, keywords, etc comes from direct/__init__.py (download_url in direct/__init__.py mentions {version})
• an entry_points.ini file is used to specify some entry points
• a README.rst file partially used as long_description

This part will be ignored for setup.py long_description, due to [[end long_description]] hidden token above (see source of this README, line 15)

• project layout is:

  |-- LICENSE.txt
  |-- README.rst
  |-- MANIFEST.in
  |-- direct/                     # Python module as subfolder
  |   |-- __init__.py             # Definitions are taken from here
  |   |-- some_submodule/
  |       |-- __init__.py
  |-- entry_points.ini
  |-- requirements.txt
  |-- setup.py
  

• setup.py contents:

  from setuptools import setup
  
  
  setup(
      name="direct",
      setup_requires=['setupmeta']
  )
  

• direct/__init__.py contents:

  """
  A package implemented by one direct ((not under src/)) module folder
  
  keywords: direct, package
  author: Someone someone@example.com
  """
  
  __version__ = '1.0.0'
  __url__ = "https://github.com/codrsquad/simple"
  __download_url__ = "https://github.com/codrsquad/simple/archive/{version}.tar.gz"
  
  
  def main():
      pass
  

• explain output:

            author: (auto-adjust          ) Someone
                \_: (direct/__init__.py:5 ) Someone someone@example.com
      author_email: (auto-adjust          ) someone@example.com
      bugtrack_url: (auto-fill            ) https://github.com/codrsquad/simple/issues
       description: (direct/__init__.py:2 ) A package implemented by one direct ((not under src/)) module folder
      download_url: (auto-fill            ) https://github.com/codrsquad/simple/archive/1.0.0.tar.gz
                \_: (direct/__init__.py:10) https://github.com/codrsquad/simple/archive/{version}.tar.gz
      entry_points: (entry_points.ini     ) [console_scripts] direct = direct:main
  install_requires: (requirements.txt     ) ['click>=6.7']
          keywords: (direct/__init__.py:4 ) ['direct', 'package']
           license: (auto-fill            ) Apache 2.0
  long_description: (README.rst           ) 611 chars: direct: A package implemented by one direct ((not under src/)) module folder ...
              name: (setup.py:4           ) direct
          packages: (auto-fill            ) ['direct', 'direct.some_submodule']
    setup_requires: (explicit             ) ['setupmeta']
               url: (direct/__init__.py:9 ) https://github.com/codrsquad/simple
           version: (direct/__init__.py:8 ) 1.0.0