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Description
RetailMeNot is looking into adopting AMP for some of our mobile landing pages. Our online business is affiliate-based, and so we try to ensure that we get last-click attribution when a user views an offer with a coupon code on our site.
Here's how we do so on a non-AMP merchant page (https://m.retailmenot.com/view/dominos.com.au, e.g.):
- the user clicks on an offer on the merchant page
- a new tab opens that displays the details of the offer (including the code)
- we navigate the original tab displaying the merchant page to the merchant's site, with our affiliate code attached
Because we cannot navigate the tab displaying the AMP merchant page (https://m.retailmenot.com/amp/view/dominos.com.au, e.g.), we have instead implemented the following flow to get last-click attribution:
- the user clicks on an offer on the AMP store page
- a new tab opens on m.retailmenot.com that displays the offer details with a "Reveal Code" button
- when the user clicks that button, we open the offer details with the code revealed in a new tab and navigate the original tab to the merchant
This adds an extra click to the process. We're concerned this will have a negative effect on our conversion funnel.
We asked our devrel partners about this and they recommended opening an enhancement issue to see what y'all thought.