publishers and content creators use playbuzz to create an interactive and engaging content items.
developing amp-playbuzz extention will give them the ability to embed those items easily.

it should be easy to use:

<amp-playbuzz 
      item="/shaulolmert10/5-u-s-athletes-you-need-to-know-about-before-the-rio-olympics">
</amp-playbuzz>

few optional custom parameters can be supplied such as the display-item-info, display-share-buttons etc... :

<amp-playbuzz 
      item="/shaulolmert10/5-u-s-athletes-you-need-to-know-about-before-the-rio-olympics"
      display-item-info="true" 
      display-share-buttons="true">
</amp-playbuzz>

the markup above will use an iframe to load the content that looks something like that: