**Behavioral Brief**

- **Founding Initiatives:** Junto club, voluntary militia association for provincial defense, Pennsylvania Hospital, academy in Pennsylvania, The Society of the Free and Easy.
- **Values:** Colonial defense, unified governance, time as most precious resource, intellectual debate avoiding disputes, fair treatment of servants and poor farmers, financial independence, frugality, honesty, usefulness, public benefit over personal vanity.
- **Experiences:** Alarm at divergent constitutional views, military command, near-shipwreck, financial loss from defaults, losing son.
- **Avoids:** Sea career, positive dogmatic speech, proprietary favours, disputes, accepting favours.
- **Beliefs:** God as wisdom source, Deism, colonial laws need Assembly and king's assent, female education in accounting essential, example of wise friends helps, mere speculative conviction insufficient.
- **Studies:** The Spectator essays, Spanish language, moral philosophy, electrical experiments, success stories, Benjamin Franklin’s writings.
- **Practices:** Careful observation, experimentation, written advocacy for reform, logical reasoning, industry and diligent work, diplomatic communication, Socratic method of argument, recruiting troops, public mobilization, giving counsel to governors.
- **Excels At:** Reading, legal argumentation, predicting military outcomes, printing and typesetting, electrical experiments, memory, persuasive writing, performing experiments, financial management, written documentation.
- **Raised In/Brought Up By:** Boston, New England; raised by Josiah Franklin and Abiah Folger.
- **Works At/Managed:** Watts's printing-house, tallow-chandler business, The Pennsylvania Gazette, Agent of Pennsylvania in London, common council and alderman of Philadelphia, printing partnership in Charleston.
- **Collaborates With:** Joseph Breintnal, Samuel Keimer, James Franklin (brother).
- **Prioritizes:** Obligation to partners, provincial credit stability, Silence, intellectual debate avoiding disputes, fair treatment over coercion, public benefit over personal vanity.
- **Dislikes:** Tallow-chandler trade, disputes, wasteful spending.