[MCP] Instantly #7599
Description
🧩 Product Overview
Instantly is a powerful cold email outreach and lead engagement platform designed for scale. With the Instantly API v2, automation builders in Activepieces can create, manage, and optimize outreach campaigns, engage with leads, and monitor email communications programmatically.
This piece allows AI agents and workflow designers to automate campaign operations, handle replies, validate leads, and analyze performance metrics directly within Activepieces.
⚠️ Important Note for Contributors
To ensure consistency and maintainability, this feature must be submitted as a Piece following the Activepieces architecture. Submissions that do not follow this format will not be accepted.
Please review the Piece Development Guidelines before starting development.
⏱️ Triggers
| Trigger Name | Description | Use Case |
|---|---|---|
| Campaign Status Changed | Fires when a campaign changes status (e.g., from paused to active). | Resume internal workflows when a campaign is activated. |
| New Lead Added | Triggered when a lead is added to a campaign or list. | Start onboarding or enrichment workflows when a new lead is added. |
🔍 Search Actions
| Search Item | Description | Use Case |
|---|---|---|
| Search Campaigns | Locate campaigns using filters like name or status. | List all active campaigns for reporting. |
| Search Leads | Query leads by email, name, or attributes. | Identify and enrich a lead from a CRM entry. |
🛠️ Write Actions
| Action Item | Description | Use Case |
|---|---|---|
| Create Campaign | Create a new cold email campaign. | Launch campaigns when new products or services are released. |
| Reply to Email | Send a reply to a Unibox email. | Automatically respond to lead questions or objections. |
| Create Lead List | Create a new list for organizing leads. | Segment leads by source, industry, or campaign. |
| Add Lead to Campaign | Add a specific lead to a campaign or lead list. | Add a qualified lead from a form or CRM to an ongoing campaign. |
📚 API Reference
🧪 Test Account Access
To get started, sign up and generate your API key at: https://app.instantly.ai
🧑💻 New to Activepieces?
Activepieces is the leading open source AI automation platform. We have many apps (we call them Pieces), that are available within the builder and as MCPs. These apps are built with our TypeScript framework and are easy to develop. Once merged into our repository, they become available as pieces in our automation builder and as MCPs usable by AI agents and MCP clients.
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