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WordPress 6.5 Release Marketing & Communications Plan Overview #356

@thetinyl

Description

@thetinyl

This project plan issue tracks and manages marketing activities for the WordPress 6.5 release. It includes a list of expected deliverables and a workback schedule.

Its main purpose is to keep things organized for Marketing and Communications release leads, @thetinyl and @DanSoschin. Additionally, it’s a way for anyone interested to follow along with the work.

WordPress 6.5 is scheduled to ship on March 26, 2024. View the release calendar.

Deliverables and assets outlined here follow the recommendations provided in the Marketing & Communications Release Cycle Guide.

List of Deliverables

6.5 MarComms Google Drive

Release milestone announcements on /News:

Release marketing content assets:

  • About page copy
  • Release microsite copy
  • Social media promotional content

Creative assets:

*Note: The Jazzer identity and design work is managed by project leadership and delegated to a limited number of individuals. This is to make sure the information is kept confidential until the surprise reveal once the release ships.

Workback Schedule

The dates outlined here are what we, as MarComms leads, will be aiming for. They are subject to change based on the release process and will be kept up to date as things progress.

Date Deliverables
31 January Beta 1 draft for review
9 February Beta 1 draft complete
13 February Beta 1
14 February Beta 2 draft for review
15 February About page draft for review
19 February Beta 2 draft complete
20 February Beta 2
21 February Beta 3 draft for review
26 February Beta 3 draft complete
27 February Beta 3
" About page complete
29 February RC1 draft for review
4 March RC1 draft complete
5 March RC1 includes a “hard string freeze” + Field guide
7 March RC2 draft for review
11 March RC2 draft complete
12 March RC2
12 March GA draft for review
14 March RC3 draft for review
18 March RC3 draft complete
19 March RC3
25 March Dry Run
" GA draft complete
26 March 6.5 Official Release 🎉

How to Follow Along

Aside from regular updates to this overview issue, your 6.5 MarComms release leads will be communicating regularly in the #6-5-release-leads channel on Slack.

If you have questions, feel free to reach out to me (@laurlittle) and Dan (@DanSoschin) in the #marketing channel on Slack.

We will be making regular calls to contribute as drafts are ready for review, so if you’re interested in lending a hand—be on the lookout for those!

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