Hey folks!

First of all I'm fairly new to Symfony and Sylius, hence I'm posting here to get some feedback and a sense of direction from the more experienced users within these realms.

I'm making a Retailers user group with a ROLE_RETAILER role. If the logged in user is a retailer I would like to:

• Show a reduced price; this is a predefined percentage e.g. 20% (configurable)
  The price would be displayed correctly on all parts of the site: browsing products, product view and cart.
• Show the prices excluding taxes; by default I show prices with taxes included.

Now I'd like to know where I would best "hook" into the Product entity to apply some logic to modify its price. I've read about a postLoad event, which I believe was discouraged for some reason.

I could think of these approaches:

• extend the Product model and modify the getPrice() method
• somehow listen to the postLoad event for Product and set its price accordingly (?)

How would you tackle this?