AI-powered content distribution for startups. Write one brief, get platform-native content for 8 channels — LinkedIn, X/Twitter, Reddit, Facebook, Email, YouTube, Instagram, and TikTok — generated instantly by Claude AI.

Distro gives small teams the distribution power of a full marketing department:

1. Set your voice — Paste your website URL and Distro auto-extracts your brand voice, tone, and style. Edit it to your liking.
2. Write a brief — Describe what you want to say (e.g., "We just hit 1,000 customers — share the milestone authentically").
3. Generate — Claude AI creates tailored content for all 8 platforms in seconds, each adapted to the platform's culture, format, and character limits.
4. Review & post — Edit any post on its dedicated detail page, preview how it looks, and post with one click.
5. Schedule — Set recurring posting schedules with default briefs, and override specific days with custom campaign content.

You need two things installed on your computer before starting:

1. Node.js (version 18 or higher)
2. Git (to download the code)

Open your Terminal (Mac) or Command Prompt (Windows) and type these commands:

node --version

You should see something like v18.17.0 or v20.11.0. Any number 18 or higher is fine.

git --version

You should see something like git version 2.39.0.

1. Go to https://nodejs.org
2. Click the big green button that says "LTS" (Long Term Support)
3. Download and run the installer
4. Follow the prompts — just click "Next" / "Continue" through everything
5. When it's done, close and reopen your Terminal, then try node --version again

1. Go to https://git-scm.com/downloads
2. Download the installer for your operating system
3. Run the installer with default settings
4. Close and reopen your Terminal, then try git --version again

Open your Terminal and run:

git clone https://github.com/Risus-Pieces/distro.git

Then navigate into the project folder:

cd distro

This downloads all the libraries the app needs. Run:

npm install

This may take 1-2 minutes. You'll see a progress bar. Wait until it finishes and you see your cursor again.

Distro uses Claude AI to generate content. You need an Anthropic API key.

1. Go to https://console.anthropic.com and sign up (or log in)
2. Navigate to API Keys in the sidebar
3. Click Create Key and copy the key (it starts with sk-ant-...)

Now create a file called .env.local in the project folder. You can do this from the Terminal:

On Mac/Linux:

echo 'ANTHROPIC_API_KEY=paste-your-key-here' > .env.local

On Windows (Command Prompt):

echo ANTHROPIC_API_KEY=paste-your-key-here > .env.local

Replace paste-your-key-here with the actual API key you copied.

Note: The .env.local file is already in .gitignore, so your key will never be uploaded to GitHub.

Run:

npm run dev

You should see output like:

  ▲ Next.js 16.2.2
  - Local: http://localhost:3000

Open your web browser (Chrome, Safari, Firefox, etc.) and go to:

http://localhost:3000

You should see the Distro dashboard with the logo, sidebar, and the voice profile form.

• Expand the Voice Profile card on the left
• Paste your website URL into the "Auto-fill from website" field and click Analyze — Claude will extract your brand voice automatically
• Review and edit the fields: brand name, what you do, tone tags, "never say" words, and "sounds like" description

• In the Brief section below the voice profile, describe what you want to announce or share
• Click Generate

• After generation, the right panel shows cards for all 8 platforms
• Click any card to go to its detail page where you can:
  • Edit the generated content
  • See a live preview of how it will look on that platform
  • Upload images (LinkedIn) or videos (YouTube, Instagram, TikTok)
  • Post to the platform

• Click Calendar in the sidebar to view the posting schedule
• From any platform's detail page, click Schedule to set up recurring posts
• On the calendar, click any day to add a campaign override with a custom brief

To stop the app, go back to your Terminal and press:

Ctrl + C

This shuts down the development server.

Whenever you want to run Distro again:

1. Open your Terminal
2. Navigate to the project folder: cd distro (or wherever you saved it)
3. Run: npm run dev
4. Open http://localhost:3000 in your browser

You do not need to run npm install again — only the first time.

• Next.js — React framework
• TypeScript — Type-safe JavaScript
• Tailwind CSS — Styling
• Claude AI (Anthropic API) — Content generation and brand voice analysis
• Resend — Email delivery
• LinkedIn, Twitter, Reddit APIs — Social media posting