HackUPC 2026 - Smadex Challenge

Smadex Creative Boardroom is a Multi-Agent AI System designed to automate creative fatigue detection, data analysis, and decision-making for ad campaigns. Instead of relying on manual dashboards, our Agent Pipeline simulates a live "Boardroom" where 5 specialized AI personas aggressively debate the performance metrics and visual quality of each creative to deliver a final, actionable verdict.

Check out the fully functional deployment on Render: [https://hackupc-2-26.onrender.com]

The simulated boardroom is driven by five specialized profiles:

1. Performance Analyst: Analyzes CTR, IPM, Conversion Rates, and delivery metrics.
2. Risk Officer: Protects the budget by monitoring Spend Share, ROAS, and statistical confidence intervals.
3. Fatigue Detective: Uses 7-day decay slopes to detect audience wear-out before budget is wasted.
4. Visual Critic: Critiques metadata, colors, formats, CTAs, and overall creative hook structure.
5. Audience Simulator: Evaluates demographic suitability and emotional resonance based on target regions.

• Orchestrator (The Judge): Weighs the conflicting opinions from the 5 agents and dictates the final consensus (SCALE, PAUSE, PIVOT, or TEST_NEXT).

• Backend / Orchestrator: Powered by FastAPI. The communication framework leverages an Agent-to-Agent (A2A) protocol where opinions are generated via heuristic bounds and simulated LLM prompts.
• Data Engine: Uses Pandas and PyArrow to ingest the original creative_features.parquet dataset.
• Frontend / UI: A responsive glassmorphism Dashboard built with Streamlit presenting dynamic metrics and an interactive live-debate node diagram.

Make sure you have Python 3.10+ installed.

chmod +x start.sh
./start.sh

Laia Alaminos
Guillermo Calet
Mohamed Dari
Óscar Nagl