It's about time that we treat home-based business, like 'real operational business models'! Marketing and innovation are indispensable barriers to a successful and lucrative business. Manell is the answer for small businesses that are unable to reach their desired market. It leverages the sellers to focus on the distribution and marketing of their products and instead diverts them to serve the best of their products to clients. It aids home-based businesses to reach their full entrepreneurial potential, alongside filling the gap where clients don't get a personalized experience for the items they really want. Shipping and delivery strategies will be taken care by Manell to ease the customers, as the end-to-end tracking elevates transparency and trust. Manell will be more than just an e-commerce platform which connects home based businesses sellers with their clients.

• No platform for talented home entrepreneurs of Pakistan, specially women.
• No specific platform for users to find their desired customized products. It's all over the place on social media platforms.
• Less reliable to order through social media pages as admins put down negative reviews inorder to maintain a false good image infront of new visitors.
• Marketing and maitaining the social media inorder to get followers and engaging customers by posting regularly.
• No way to monitor business trends of creative and homebased market.
• Talent wastage due to lack of resources.
• No proper access to delivery and payment methods available.
• When it's about scaling up the business it's difficult to manage orders through instagram and facebook chats. And, most people can't afford or find it difficult to develop their own e-shop.

Also, Many home based business owners are unaware about their entrepreneurial personality type and limitations. This restricts them to manage their resources and work on their areas of weakness. For example, if an individual is great at sales but less experienced with bookkeeping, he should instead focus on sales and hire someone else to handle the books. But in many of the cases home based businesses lack this support. This is where Manell comes to play its part!

Magics in businesses do not happen overnight! Manell's aim is to standby the onboarded businesses and to manage their workflow as they scale through all struggles. Furthermore, keeping the customers delighted is an extended goal, since a satisfied customer base keeps the business going. Many of the time home-based business overlooks this factor and misses upon greater opportunities.

• Balancing Quality and Growth(Reviews+Scaling+Discipline Training).
• Remove founder dependence in the long run- (Via Trust).
• Effective Marketing (Social Media+Search Engine Visibility+App).
• Inventory Management (Bookkeeping and transparent cash flows).
• Customer Service.
• Transparent Stats.
• Multiple and verified payment gateways for transactions.
• Increasing audience for sellers.
• Fair payments - helping seller to sell product at right value that they deserve to get.
• Varieties of a single product at one place so price comparison would be possible.

• Providing design and photography service to sellers to help them better represent their products.
• Utilizing recyclable material for making wall arts and other creative material: low cost & environment friendly.
• A regular blog to keep customers engaged (i.e: Helping them what products are suitable to buy for which event), and also promoting the creative talent, trends and culture.
• Data analytics and releasing a quaterly report to tell people about the creative/home-based market trends.

• Bringing vendors on board who can help us provide kits/raw material to home entrepreneurs at their doorsteps for running their business smoothly.
• Selling the perishable home-made products i.e: customized cakes for events, food and snacks by home chefs.
• Home entrepreneurs community/forum where they can talk about their experiences and ways for running their businesses smoothly.
• Scaling up business to sell products to international buyers.

We built it in the following steps:

• Analyzed the requirements.
• Wireframing.
• Making the UI.
• Prototyping.
• Building the app(evolutionary model - in progress).
• Deployment.