Popular culture is no longer regional. Today, a fashion statement in India can be seen on the streets in a small town in a matter of days thanks to the Internet. The speed of our telecommunication system has increased young customers’ expectations and demands for products that represent their own cultural statement.
The mission of Shopverse is to offer distinctive youth-oriented fashion and products to small-town India.
The difference between Shopverse and other youth-oriented e-commerce websites is that Shopverse is focused only on India's small town customers. The target customer is a young person, age 11-18, who watches cricket and kabaddi. Our target customer will look toward to alternative clothing trends in large urban areas as their inspiration. Shopverse will exclusively advertise in small communities. These communities already have small youth-oriented businesses, like cricket and kabaddi kit shops, that Shopverse can utilize to promote its product line.
| Year | Gross Revenue | Production Cost | Running Cost | Advertisement | Profit |
|---|---|---|---|---|---|
| 1st | $10,000 | $3,500 | $1,050 | $2,000 | $3,450 |
| 2nd | $80,000 | $25,000 | $5,200 | $15,000 | $34,800 |
| 3rd | $240,000 | $70,000 | $22,000 | $40,000 | $108,000 |
- Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.
- Excellent vendor relationship that will facilitate quick shipment of orders.
- Establish an effective strategy for advertising in the communities’ youth-oriented businesses.
- Create a store image that our target customers sees as both attractive and trendy.