Gio - A Glass of Marketing

Gio - A Glass of Marketing

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The Art of Subtraction
Taste is the new intelligence. In a world addicted to more, less is the real luxury.
 • Giovanni Pupo
I Did My First TED Talk (And I Drank a Glass of Wine On Stage)
Why Losing Time Isn’t Losing Time, and Why Creative Inefficiency Is Our Last Human Superpower.
 • Giovanni Pupo
Fast Food, Fast Fashion, Fast Love
Swipe, Scroll, Forget. What Dating Apps Can Teach Us About Branding in a Swipe-Left World.
 • Giovanni Pupo
The Power of Outsider Eyes
Sometimes knowing less helps you see more. Trust the fresh eyes, the curiosity, and a bit of healthy ignorance, they build better stories.
 • Giovanni Pupo
What Marketing Can Learn From The Art World
Art and marketing both create meaning. One with canvases and captions, the other with products and copy. In both, value is the story people agree to…
 • Giovanni Pupo
Why Machines Can’t Drink Wine
True creativity is born in slowness, not efficiency. While machines calculate, we pause and turn silence into ideas. Not every moment must be optimised…
 • Giovanni Pupo
Your First Sip of Marketing
A Glass of marketing wisdom, stories, and humor!
 • Giovanni Pupo
Gio - A Glass of Marketing
Gio - A Glass of Marketing
Every two weeks, I pour you A Glass of Marketing—a refreshing mix of tips, insights, and bold perspectives to inspire you!
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