{"id":1885,"date":"2025-03-03T10:38:14","date_gmt":"2025-03-03T10:38:14","guid":{"rendered":"https:\/\/gingilly.com\/?page_id=1885"},"modified":"2025-07-23T15:47:16","modified_gmt":"2025-07-23T15:47:16","slug":"farini-bakery","status":"publish","type":"page","link":"https:\/\/gingilly.com\/farini-bakery\/","title":{"rendered":"Farini Bakery"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1885\" class=\"elementor elementor-1885\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733a0d17 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"733a0d17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74d4f1a4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"74d4f1a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-238eb10c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"238eb10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Farini Bakery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fddc347 elementor-widget elementor-widget-text-editor\" data-id=\"2fddc347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Piano editoriale social<br \/><!-- notionvc: bba7facf-3c06-4ae0-8a55-1226b06d20c7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d079a1e elementor-widget elementor-widget-text-editor\" data-id=\"d079a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_col-sm-4 wpb_column column_container vc_column_container col padding-1-percent\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Farini nasce come <strong>panificio veneziano<\/strong>\u00a0vicino al Ponte di Rialto, in un edificio che nel 1300 pare essere stato un orfanotrofio.\u00a0<\/p><p>Oggi Farini ha <strong>6 negozi, 4 a Venezia e 6 a Milano<\/strong> ed \u00e8 diventato un locale alla moda, frequentato da italiani e turisti, senza perdere la sua genuinit\u00e0.<\/p><p>Le sue origini sono scritte nel suo nome, Farini, una pluralizzazione dell\u2019ingrediente alla base del suo prodotto principale: la farina.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column column_container vc_column_container col padding-1-percent\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Farini diventa un<strong> luogo di trasformazione della farina<\/strong> \u2013 in pizza, panini e dolci \u2013 e uno spazio di accoglienza dinamico, vivace e frizzante.\u00a0<\/p><p>Tradizione del gusto e della scelta delle materie prima, modernit\u00e0 degli ambienti e dell\u2019atmosfera: il connubio ideale per concedersi una pausa veloce, ma senza fretta, con alimenti semplici, ma mai banali che vanno dalla colazione all\u2019aperitivo.<\/p><\/div><\/div><\/div><\/div><\/div><p><!-- notionvc: 4fa963f0-4e88-4ca2-9680-58d4844934bc --><\/p><p><!-- notionvc: 777593c0-349f-4db6-ba34-f42d182b3c98 --><\/p><p><!-- notionvc: 926e17fa-1ba8-463a-b072-5cdda83c1d16 --><\/p><p><!-- notionvc: 241079da-77c8-4d17-bc11-264642e750ed --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35fdb91f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"35fdb91f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436cfff2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"436cfff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/gingilly.com\/wp-content\/uploads\/elementor\/thumbs\/luce-di-venezia-r2b99bsm4n874t62md7dchrtrc5qdwobcdzmuaejk8.jpg\" title=\"luce-di-venezia\" alt=\"luce-di-venezia\" loading=\"lazy\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/gingilly.com\/wp-content\/uploads\/elementor\/thumbs\/luce-di-venezia-r2b99bsm4n874t62md7dchrtrc5qdwobcdzmuaejk8.jpg\" title=\"luce-di-venezia\" alt=\"luce-di-venezia\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b33153d elementor-widget elementor-widget-heading\" data-id=\"5b33153d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cosa abbiamo fatto insieme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602bd7b4 elementor-widget elementor-widget-text-editor\" data-id=\"602bd7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Definizione tone of voice<\/li><li>Piano Editoriale social<\/li><\/ul><p><!-- notionvc: 15e743df-d3c8-49c6-8a5f-e9e035c53b91 --><\/p><p><!-- notionvc: 84c5c33c-830a-4468-9c5f-aa627cc004c8 --><\/p><p><!-- notionvc: 241079da-77c8-4d17-bc11-264642e750ed --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40659dbb elementor-widget elementor-widget-text-editor\" data-id=\"40659dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udccd Milano e Venezia<\/p><p><a href=\"https:\/\/www.instagram.com\/farinibakery\/\">Profilo Instagram Farini<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64e89fac e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"64e89fac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b1c9f44 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b1c9f44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab3bc4d elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1ab3bc4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/gingilly.com\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2024-02-24-alle-13.15.53-qka3vzb8rhi4dgkn96i15ny3qh3kfujyte0au7359s.png\" title=\"Ph: Olga Kalinnikova\" alt=\"Ph: Olga Kalinnikova\" loading=\"lazy\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/gingilly.com\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2024-02-24-alle-13.15.53-qka3vzb8rhi4dgkn96i15ny3qh3kfujyte0au7359s.png\" title=\"Ph: Olga Kalinnikova\" alt=\"Ph: Olga Kalinnikova\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e301cc8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e301cc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-763832e6 elementor-widget elementor-widget-image\" data-id=\"763832e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/gingilly.com\/wp-content\/uploads\/elementor\/thumbs\/419346707_758487719636468_7119263536337249732_n-qka3pthbyl2g9hiv8im2t7xbjjgxza3baw1pkw8228.jpg\" title=\"\" alt=\"Ph: Olga Kalinnikova\" loading=\"lazy\" \/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/gingilly.com\/wp-content\/uploads\/elementor\/thumbs\/419346707_758487719636468_7119263536337249732_n-qka3pthbyl2g9hiv8im2t7xbjjgxza3baw1pkw8228.jpg\" title=\"\" alt=\"Ph: Olga Kalinnikova\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37d3d901 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"37d3d901\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14547812 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"14547812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33684207 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"33684207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eleganza giocosa tra visual e parole<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d2742c1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3d2742c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-782743cc elementor-widget elementor-widget-text-editor\" data-id=\"782743cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il business \u00e8 solido, i negozi accolgono centinaia di clienti a Milano e Venezia, ma\u2026 la comunicazione social di Farini \u00e8 ferma da oltre due anni.\u00a0<\/p><p>Come riprendere a comunicare su Instagram per interagire con la community, trasmettere il proprio valore e aumentare la propria visibilit\u00e0?<\/p><p>Per lavorare al Piano Editoriale social di Farini, ho collaborato con i fotografi e videomaker\u00a0<a href=\"https:\/\/www.maurodimeo.com\/\">Mauro di Meo<\/a>\u00a0e\u00a0<a href=\"https:\/\/olgakalinnikova.com\/?fbclid=IwAR2iDdbYkZ9bTcy4AJuZn5S-gLHfzginL1fAuQ2C1SKFmZw-y2ZYFpXW6Z4\">Olga Kalinnikova<\/a>\u00a0per progettare la realizzazione di contenuti in linea con l\u2019identit\u00e0 allegra di Farini.\u00a0<\/p><p>Gli scatti sono stati realizzati in parte nello store in Corso Ticinese di Milano e, in parte, per le strade di Venezia.\u00a0<\/p><p>Mauro e Olga ha creato alcuni contenuti che valorizzassero il prodotto e la qualit\u00e0 delle materie prime e altri pi\u00f9 incentrati sulle persone. L\u2019obiettivo era dare un taglio pi\u00f9 umano alla comunicazione di Farini ed evitare di renderla troppo prodotto-centrica.\u00a0<\/p><p>Per la comunicazione verbale, ho scelto un<strong>\u00a0tone of voice leggermente ironico, sottile, molto inclusivo e alla mano<\/strong>. Farini \u00e8 un luogo di passaggio che rende tutti felici, con un trancio di pizza, una fetta di torta uno Spritz Aperol.\u00a0<strong>\u00c8 un luogo dove si sta bene, semplicemente.\u00a0<\/strong><\/p><p>Le caption sono in italiano e in inglese e sono\u00a0<strong>dinamiche, immediate<\/strong>, proprio come la preparazione dei piatti e l\u2019atmosfera che si respira nei locali. Sono spesso scherzose e danno un nuovo significato alle foto e ai video, che a un primo impatto possono sembrare eleganti per la cura dell\u2019allestimento.\u00a0<\/p><p>Quella di Farini \u00e8 un\u2019eleganza giocosa, che ha il sapore di una pizza appena sfornata e il suono di un brindisi il venerd\u00ec sera.<\/p><p><!-- notionvc: 7042545b-fb34-4c8d-a912-92e304ce36fa --><\/p><h3><!-- notionvc: 60ad9f47-f074-4d29-9b65-0d9cdf9d6e4b --><\/h3><p><!-- notionvc: 9ae13382-af1b-4489-8efe-5d781c5ae7a2 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4920cabb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4920cabb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7634671d elementor-widget elementor-widget-testimonial\" data-id=\"7634671d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Lavoro con Giulia da tempo e posso dire con certezza che \u00e8 una persona molto professionale e creativa. Se vuoi avere un esperienza senza problemi e dinamica consiglio vivamente di lavorare con lei!<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"361\" height=\"361\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/gingilly.com\/wp-content\/uploads\/2024\/05\/0WO5p000003f46EGAQ_logo.png\" class=\"attachment-full size-full wp-image-974 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"361\" height=\"361\" src=\"https:\/\/gingilly.com\/wp-content\/uploads\/2024\/05\/0WO5p000003f46EGAQ_logo.png\" class=\"attachment-full size-full wp-image-974 lazyload\" alt=\"\" srcset=\"https:\/\/gingilly.com\/wp-content\/uploads\/2024\/05\/0WO5p000003f46EGAQ_logo.png 361w, https:\/\/gingilly.com\/wp-content\/uploads\/2024\/05\/0WO5p000003f46EGAQ_logo-300x300.png 300w, https:\/\/gingilly.com\/wp-content\/uploads\/2024\/05\/0WO5p000003f46EGAQ_logo-150x150.png 150w, https:\/\/gingilly.com\/wp-content\/uploads\/2024\/05\/0WO5p000003f46EGAQ_logo-100x100.png 100w, https:\/\/gingilly.com\/wp-content\/uploads\/2024\/05\/0WO5p000003f46EGAQ_logo-140x140.png 140w, https:\/\/gingilly.com\/wp-content\/uploads\/2024\/05\/0WO5p000003f46EGAQ_logo-350x350.png 350w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/noscript>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Nicola Radice<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Founder di Farini Bakery<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-613654e2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"613654e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf0ca61 elementor-widget elementor-widget-heading\" data-id=\"5cf0ca61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conosciamoci in una videochiamata gratuita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b9e071 elementor-widget elementor-widget-text-editor\" data-id=\"51b9e071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>troviamo insieme la soluzione migliore. <!-- notionvc: 01891504-65ff-479a-ab72-ff73a2fb4528 --><br \/><!-- notionvc: bba7facf-3c06-4ae0-8a55-1226b06d20c7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771591f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"771591f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/tidycal.com\/3e6y2pm\/videochiamata-conoscitiva\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parliamone<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Farini Bakery Piano editoriale social Farini nasce come panificio veneziano\u00a0vicino al Ponte di Rialto, in un edificio che nel 1300 pare essere stato un orfanotrofio.\u00a0 Oggi Farini ha 6 negozi, 4 a Venezia e 6 a Milano ed \u00e8 diventato un locale alla moda, frequentato da italiani e turisti, senza perdere la sua genuinit\u00e0. Le sue origini sono scritte nel suo nome, Farini, una pluralizzazione dell\u2019ingrediente alla base del suo prodotto principale: la farina. Farini diventa un luogo di trasformazione della farina \u2013 in pizza, panini e dolci \u2013 e uno spazio di accoglienza dinamico, vivace e frizzante.\u00a0 Tradizione del gusto e della scelta delle materie prima, modernit\u00e0 degli ambienti e dell\u2019atmosfera: il connubio ideale per concedersi una pausa veloce, ma senza fretta, con alimenti semplici, ma mai banali che vanno dalla colazione all\u2019aperitivo. Cosa abbiamo fatto insieme Definizione tone of voice Piano Editoriale social \ud83d\udccd Milano e Venezia Profilo Instagram Farini Eleganza giocosa tra visual e parole Il business \u00e8 solido, i negozi accolgono centinaia di clienti a Milano e Venezia, ma\u2026 la comunicazione social di Farini \u00e8 ferma da oltre due anni.\u00a0 Come riprendere a comunicare su Instagram per interagire con la community, trasmettere il proprio valore e aumentare la propria visibilit\u00e0? Per lavorare al Piano Editoriale social di Farini, ho collaborato con i fotografi e videomaker\u00a0Mauro di Meo\u00a0e\u00a0Olga Kalinnikova\u00a0per progettare la realizzazione di contenuti in linea con l\u2019identit\u00e0 allegra di Farini.\u00a0 Gli scatti sono stati realizzati in parte nello store in Corso Ticinese di Milano e, in parte, per le strade di Venezia.\u00a0 Mauro e Olga ha creato alcuni contenuti che valorizzassero il prodotto e la qualit\u00e0 delle materie prime e altri pi\u00f9 incentrati sulle persone. L\u2019obiettivo era dare un taglio pi\u00f9 umano alla comunicazione di Farini ed evitare di renderla troppo prodotto-centrica.\u00a0 Per la comunicazione verbale, ho scelto un\u00a0tone of voice leggermente ironico, sottile, molto inclusivo e alla mano. Farini \u00e8 un luogo di passaggio che rende tutti felici, con un trancio di pizza, una fetta di torta uno Spritz Aperol.\u00a0\u00c8 un luogo dove si sta bene, semplicemente.\u00a0 Le caption sono in italiano e in inglese e sono\u00a0dinamiche, immediate, proprio come la preparazione dei piatti e l\u2019atmosfera che si respira nei locali. Sono spesso scherzose e danno un nuovo significato alle foto e ai video, che a un primo impatto possono sembrare eleganti per la cura dell\u2019allestimento.\u00a0 Quella di Farini \u00e8 un\u2019eleganza giocosa, che ha il sapore di una pizza appena sfornata e il suono di un brindisi il venerd\u00ec sera. Lavoro con Giulia da tempo e posso dire con certezza che \u00e8 una persona molto professionale e creativa. Se vuoi avere un esperienza senza problemi e dinamica consiglio vivamente di lavorare con lei! Nicola Radice Founder di Farini Bakery Conosciamoci in una videochiamata gratuita troviamo insieme la soluzione migliore. Parliamone<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1885","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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