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When the pandemic hit in 2020, remote teams struggled with sprint planning. Existing tools were either too complex, too expensive, or didn't integrate with video calls. I saw an opportunity to build something better.

I created Planning Poker as a solo project to solve this pain point: a simple, fast estimation tool that works seamlessly with Zoom, Teams, and Google Meet.

Built and maintained solo, with focus on low operational costs and sustainable growth.

• Lean infrastructure: Firebase backend keeping costs at ~$10/month despite 15k users
• Growth engineering: SEO optimization and content strategy drove growth from 3 to 15,000 users
• Video integrations: Works with Zoom, Teams, Google Meet, and other platforms
• Continuous iteration: Regular feature updates based on user feedback
• Monetization: Premium features generating sustainable revenue

Demonstrates end-to-end product skills: from technical architecture and growth engineering to monetization strategy. Scaled 5000x from initial launch while maintaining 98%+ profit margins.

At ElevenLabs, we identified an opportunity to target the "soundboard" keyword with a new product that would showcase our text-to-sound effects AI. Traditional soundboards rely on static MP3 libraries you have to hunt down online. We asked: what if you could just describe any sound and generate it instantly?

This was my first larger 0-to-1 growth project at the company — building a tool that's both functional and beautiful, designed to attract users searching for soundboards while demonstrating the power of generative audio AI.

I built the entire product from scratch with React and Tailwind CSS, working closely with our talented designers. We started with a Lovable prototype before creating the final UI and code.

• Infinite sound generation: Integrated ElevenLabs SFX API — type any description, get custom sounds in ~2 seconds
• Interactive interface: Grid of pads with keyboard shortcuts, looping controls, and live triggering
• Shareable presets: Users can create, save, and share custom soundboard configurations
• SEO optimization: Targeted soundboard keywords for organic discovery
• Multi-use cases: Built for streamers, podcasters, game developers, and content creators

SB1 successfully ranked for our target keywords and became a popular showcase of our AI audio capabilities. The soundboard is used for everything from livestream sound cues to ambient atmospheres and drum machines — all generated on demand.

This project taught me about balancing aesthetics with functionality, growth-driven product development, and building features that serve both marketing and product goals. We even wrote a technical deep-dive blog post about how we built it.

Google had an internal Directed Acyclic Graph (DAG) component that was critical for visualizing workflows and model development pipelines across teams. However, it was only available within Google's internal environment.

The team recognized an opportunity to enable external teams and the wider community to access this component as a web component outside of Google Cloud. This would allow other organizations to benefit from the same visualization capabilities used internally at Google.

The biggest challenge was migrating from Google's internal Blaze build system to open-source tooling while maintaining all functionality. This was a collaborative effort across teams.

• Large-scale migration: Migrated from Blaze (internal) to Bazel + Angular build tools for open-source compatibility
• Performance optimization: Custom animations and CSS to efficiently render large graphs with hundreds of nodes
• Reusable components: DAG renderer, toolbar, state badges, and helper classes for rapid graph construction
• Multi-format distribution: Available as both Angular library and standalone Web Component for flexibility
• NPM package: Published to npm as @google/workflow-graph for easy integration

The open-sourced component has received hundreds of stars on GitHub and enabled teams outside of Google Cloud to leverage the same DAG visualization capabilities. It continues to be actively maintained and used within Google Vertex AI for visualizing ML workflows and model development pipelines.

This project demonstrated the value of open-sourcing internal tools to benefit the broader community, while navigating the technical challenges of build system migrations and maintaining compatibility across different environments.

As a passionate sailor myself, I saw an opportunity to build a digital training log for the sailing community. Coaches and athletes were still using paper logs and spreadsheets, and I wanted to create something better.

This was my first attempt at building a growth-focused product, targeting both web and mobile platforms to reach the global sailing community.

Built for both web and mobile with cross-platform data synchronization.

• Cross-platform: Web (Angular) and mobile apps with shared Firebase backend
• Real-time sync: Training data accessible across all devices instantly
• Offline-first: Works without internet, syncs when connected
• Analytics: Performance tracking and progress visualization

While it successfully reached thousands of sailors globally, it didn't achieve product-market fit with professional coaches. This taught me invaluable lessons about target audience validation, feature prioritization, and the importance of finding true product-market fit early. The technical experience with cross-platform development and Firebase at scale proved essential for future projects. The project has since been archived.

IncepTech wanted a beautiful, standout website that reflected their creative approach to problem-solving, but they couldn't build it in-house. They needed someone who could translate their vision into a fast, modern web presence.

I was excited about this project because it gave me the opportunity to work on something highly visual and design-focused while maintaining technical excellence in performance and SEO.

The main technical challenge was maintaining design consistency while implementing animations and UI elements that mimicked their office's interior design aesthetic.

• Design translation: Matched website UI to their physical office interior design
• Performance + SEO: Built with Next.js for optimal speed and search visibility
• Curved SVG animations: Signature flowing lines throughout the page
• Scroll-snapping: Smooth section transitions with Framer Motion
• Design consistency: Maintained cohesive aesthetic across all breakpoints

The website served as IncepTech's primary web presence for years until their acquisition by McKinsey. The unique curved line design became a signature element of their brand identity. The site has since been archived following the acquisition.

This project taught me how to balance beautiful design with technical performance, translate real-world aesthetics into digital experiences, and deliver as a sole developer on client projects.