Branding

Aurelia

Aurelia is an award-winning sound studio working with high-profile institutions such as The Met, the BBC, Lucasfilm, and the British Library to develop interactive art installations, feature film scores, and museum audio guides. Aurelia approached General Public to develop a visual identity that would better communicate their position as leaders in their field.

We developed a flexible brand identity built around sound waves. This brings the identity to life through motion, offering plenty of potential to pair animated sound waves with the company’s stunning audio work.

The company’s new logo is a bold mark that takes this approach one step further, delivering a marque that can stand out among partners in on-screen and print credits.