{"id":2363,"date":"2023-03-07T17:15:37","date_gmt":"2023-03-07T17:15:37","guid":{"rendered":"http:\/\/localhost:10073\/?post_type=case-study&p=2363"},"modified":"2023-03-08T21:55:29","modified_gmt":"2023-03-08T21:55:29","slug":"nxtus","status":"publish","type":"case-study","link":"https:\/\/gardnerdesign.com\/work\/nxtus","title":{"rendered":"NXTUS"},"content":{"rendered":"\n
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Background<\/h4>\n\n\n\n

In 2014, a group of experienced entrepreneurs came together with a vision to reinvigorate the entrepreneurial spirit of Wichita, Kansas.<\/p>\n\n\n\n

At that time called e2e Accelerator<\/em>, the non-profit organization was launched to help connect entrepreneurs with investors and other important resources they wouldn\u2019t otherwise easily discover.<\/p>\n\n\n\n

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Identity<\/h4>\n\n\n\n

Partnering with Gardner Design, the organization rebranded as NXTUS<\/em> in 2020, a name alluding to the \u201cnexus\u201d created between entrepreneurs, investors, corporate partners, and the community.<\/p>\n\n\n\n

The name also connotes the phrase \u201cnext us,\u201d alluding to NXTUS\u2019s vision of developing a more active and supportive startup ecosystem in Wichita. NXTSTAGE<\/em> and NXTCONNECT<\/em> became the nomenclature for the pilot competition program and community engagement events, respectively.<\/p>\n\n\n\n

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Annual Report Microsite<\/h4>\n\n\n\n

Rolling into 2022, NXTUS had passed significant milestones in growth and its impact on the entrepreneurial ecosystem.<\/p>\n\n\n\n

It was important to capitalize on the momentum and promote NXTUS in a bigger way to stakeholders and the broader community\u2014centering around an annual report. But, no, not your typical, dry, static document. Rather, we created an immersive, interactive digital experience that was true to the energy and aptitude of NXTUS.<\/p>\n\n\n\n

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annualreport.nxtus.io<\/a><\/h3>\n\n\n\n

The microsite leads visitors through key stats and highlights from the year, breaking into three \u201cC\u201d chapters\u2014community, capital, and customers. The videos and motion elements help to define the content and immerse the viewer.<\/p>\n\n\n\n

The annual report impressed at the region\u2019s American Marketing Association (AMA) annual awards, winning gold for its category.<\/p>\n\n\n\n

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Gold | 2022 Wichita AMA Awards<\/h5>\n<\/div>\n\n\n\n
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