trusted
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Be among the first to shape the future of digital trust
Building digital trust yields at least 10% revenue growth.
source: McKinsey, 2022
People want authentic digital relationships where they’re in control.
When people trust digital relationships, we engage more openly.
Businesses seek to build deeper customer trust and unlock new collaborative opportunities.
When businesses collaborate within trusted frameworks, they create shared value.
Institutions need to encourage innovation while protecting rights.
When institutions enable rather than restrict, innovation flourishes.
A problem of this magnitude cannot be solved by a single organization alone.
Successful players understand that in order to shift this trend, there is a need to first establish and build trust with partners, peers, and customers.
Finding a better way
Building and sustaining trust is a cornerstone for any leading organization.
Big challenges like this require multi-stakeholder solutions that embrace the best of all thinking:
- a neutral, multi-stakeholder forum
- thought-leaders that are empowered to examine diverse perspectives & needs
- actively building a better way that is mutually beneficial for all involved.
Globally, we need a forum that serves to create the network effect for solutions that restore digital trust.
Didier Serra
Head of Digital Trust Services at Gen
Ayra Founding Member
“In an era where AI-driven deepfakes pose an unprecedented threat, Ayra stands as a beacon of hope, enabling the global exchange of trusted, consumer-permissioned data. Gen believes Ayra will be key to safeguarding digital freedom and ensuring that every interaction is grounded in transparency and authenticity—to the benefit of individuals, businesses, and governments alike.”
Ayra is a growing Global Acceptance Network of like-minded visionaries, change agents, and stewards of excellence
- Actively working together to solve the pressing issues facing the digital world today
- Focused on solving for scalability challenges that prove data is real and untampered, among others.
We are a neutral facilitator that enables our strategic partners to:
- Collaborate and find economies of scale with industry-specific subject matter experts and peers,
- Gain first-mover advantage by influencing the development and acceptance of an innovative technology suite and governance models.
David Treat
Chief Technology Officer at Pearson
Ayra Founding Member
“Human experience is defined by how we learn, what we know, and how we apply knowledge. Proof of knowledge is tricky. In a rapidly changing world, all of us, as learners, need more innovative solutions; Pearson is here to help, and Ayra is part of that story.”
Join Us in Shaping the Future of Digital Trust
Ready to roll up your sleeves on real business problems and protect your organization’s digital future?