Following the introduction of Brazil’s fixed-odds betting framework in January 2025, the certification allows Pragmatic Play to offer its complete sportsbook solution to regulated operators in one of the world’s most dynamic and fastest-growing iGaming markets. 

Operators in Brazil can now integrate Pragmatic Play’s premium sportsbook product, benefitting from extensive pre-match and in-play markets powered by official rightsholder betting data, player props, bet builder, and localised features tailored to Brazilian sports bettors. In addition, Brazil operators can now access a range of managed services including sports trading, risk management and round-the-clock dedicated support. 

See also:

• Yggdrasil unveils the future of iGaming with Game in a Box launch
• Abelson Sports partners with Kero Gaming to deliver Football Player Markets
• Bandai Namco to showcase European debuts of Wizard of Oz™ and Top Gun™ at IAAPA Expo Europe 2025

The certification extends the reach of Pragmatic Play products in Latin America and reaffirms its commitment to providing a leading sportsbook solution to operators across the globe. 

Gareth Crook, SVP of Sports at Pragmatic Play, said: “Achieving certification in Brazil is a major milestone for Pragmatic Play Sports and a clear signal of our commitment to the market. It ensures operators can integrate our sportsbook product with full confidence that it meets local regulatory standards.

“With Brazil shaping up to be one of the most dynamic regulated sports betting markets in the world, we’re excited to support operators in delivering a compliant, competitive, and engaging product to their players.” 

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Game in a Box introduces a new way for studios and partners to design and certify games with unprecedented speed and flexibility, leveraging advanced technology to streamline the entire production process.

With this solution, Yggdrasil aims to set a new benchmark for efficiency, creativity, and scalability in iGaming.

While full details will be revealed closer to launch, the technology has already been adopted internally at Yggdrasil and is now being piloted with select partners.

See also:

• Abelson Sports partners with Kero Gaming to deliver Football Player Markets
• Bandai Namco to showcase European debuts of Wizard of Oz™ and Top Gun™ at IAAPA Expo Europe 2025
• MIXI Australia Takes Control of PointsBet in Heated Takeover Battle

Game in a Box is designed to significantly shorten development cycles while empowering creators to focus on innovation and design.

James Curwen, CEO of Yggdrasil, commented: “Game in a Box represents the next chapter of our commitment to innovation.

“This solution has been purpose-built to empower creativity while dramatically accelerating time to market. We believe it will redefine how games are made and set a new industry standard.”

Yggdrasil will provide further information on Game in a Box in the coming months as it prepares for an official market release.

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Through the partnership, Abelson’s full Football Player Markets (FPM) will be integrated into Kero’s distribution framework, providing Kero partners with seamless access to an expansive range of complementary pre-match and in-play football player betting options.

Abelson’s FPM includes a comprehensive suite of goal scorer markets and player metric markets such as shots, shots on target and assists – all delivered in real-time.

See also:

• Bandai Namco to showcase European debuts of Wizard of Oz™ and Top Gun™ at IAAPA Expo Europe 2025
• MIXI Australia Takes Control of PointsBet in Heated Takeover Battle
• Eeze partners with SpinOro to strengthen global expansion

Simon Temple, Chief Operations Officer at Abelson Sports, said: “Partnering with Kero Sports allows us to bring the full power of our Football Player Markets to their growing network of sportsbook operators with zero integration barriers.

“Kero’s expertise in delivering fast, engaging betting experiences is the perfect match for our data-rich player content, and we’re excited to see how their partners leverage this to enhance their offerings.”

Tomash Devenishek, CEO at Kero Sports, added: “Partnering with Abelson is a direct response to market demand.

“Our partners have consistently asked for Kero to expand into player props, and while our focus remains on building best-in-class micro markets, this partnership allows us to complement that strength with a best-in-class props solution – delivering the breadth of markets our partners want without losing sight of our core vision.”

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The annual gathering of the global attraction industry offers an ideal platform to experience these titles firsthand. Alongside the premieres of the two major Raw Thrills titles, visitors can explore Bandai Namco’s renowned portfolio of proprietary and partner products.

Other top-performing machines on the stand include titles such as PAC-MAN™ Pixel Bash in its new Coin Bistro iteration, the now-shipping Goldstorm Pirates™, and the complete PAC-MAN™ Street range.

See also:

• MIXI Australia Takes Control of PointsBet in Heated Takeover Battle
• Eeze partners with SpinOro to strengthen global expansion
• Firesand reinforces commitment to security best practices with ISO/IEC 27001 certification renewal

Partner products on display to showcase the widest variety of machines at the event include Tower Island and Strike Hook, alongside other high-earning games like Angry Birds Boom™ and Godzilla Kaiju Wars VR™, providing a comprehensive overview of the impressive Bandai Namco portfolio.

On hand to guide visitors through the available products at the event are key members of the sales team, including James Anderson, Mark Richardson, Josh Hurst, Tommy Nasser, John Crompton, Anna Gavrylova and Christian Temple.

Mark Richardson, International Sales Manager at Bandai Namco Amusement Europe, said: “We’re thrilled to return to IAAPA Europe and showcase some of our most exciting machines to visitors.

“This year, the focus is on the European debuts of Wizard of Oz™ and Top Gun™, two titles that have already conjured up industry attention, and the expo will allow the chance for these great machines to be experienced first-hand.”

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• MIXI Australia acquired 51.86% of PointsBet shares on September 5, 2025, for A$1.25 per share, making PointsBet a subsidiary and outpacing betr’s all-stock bid.
• The takeover blocks betr’s influence, with MIXI refusing collaboration and board representation, while PointsBet’s share price faces potential short-term decline.
• For users, PointsBet’s operations should continue normally, but MIXI’s control could shape future features, with further share purchases halted for six months.

If you’re a sports betting fan or follow the iGaming industry, you’ve probably heard of PointsBet, a major Australian betting operator.

Big news just broke: MIXI Australia, a Japanese company, has secured majority control of PointsBet, making it a subsidiary. Here’s what you need to know about this dramatic takeover and what it means for the future.

A Done Deal for MIXI

On September 5, 2025, MIXI Australia sealed its grip on PointsBet by acquiring 180.3 million shares, giving it 51.86% voting power.

They paid A$1.25 (€0.70) per share in a cash offer that’s now final, set to close at 7 p.m. Melbourne time on September 12.

This move outmaneuvered a rival bid from Betr, another Australian betting company, which offered an all-stock reverse takeover. For you, this means PointsBet is now under Japanese ownership, which could shake up how the company operates.

If you bet with PointsBet or follow its stock, this takeover signals change. MIXI’s control ensures PointsBet remains a key player in Australia’s betting scene, but the company’s share price could dip if no better offer emerges after the deal closes.

MIXI plans to block betr’s influence, refusing to collaborate or support their board nominees due to their status as competitors. This could stabilize PointsBet’s direction, but it also limits the synergies betr hoped to bring.

See also:

• Eeze partners with SpinOro to strengthen global expansion
• Firesand reinforces commitment to security best practices with ISO/IEC 27001 certification renewal
• Wazdan partners with Bally’s Interactive to boost UK growth

The Takeover Battle’s Final Stretch

The fight for PointsBet was fierce. Betr, holding 20.45% of PointsBet shares, pushed a selective share buyback plan, but Australia’s Takeovers Panel eased some of betr’s requirements after MIXI’s win.

Betr’s proposal needs shareholder approval on September 22, but MIXI’s majority stake makes it unlikely to succeed. PointsBet’s board will give MIXI representation proportional to its shares, while rejecting betr’s.

For you, this means PointsBet’s leadership will likely align with MIXI’s vision, potentially shaping the platform’s future offerings.

What’s Next for PointsBet

MIXI’s acquisition locks in their control, but they can’t buy more shares for six months due to Australian regulations. If you’re a PointsBet user, expect business as usual for now, but keep an eye on how MIXI’s influence might tweak the platform’s features or strategy.

The takeover highlights the high stakes in iGaming, where global players like MIXI are betting big on Australia’s market. Stay tuned for updates as PointsBet navigates its new chapter.

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The strategic collaboration will see Eeze’s international footprint grow significantly in key markets, including Latin America and Europe. 

Eeze will leverage the expertise and infrastructure of SpinOro to deliver its premium games to a broader audience via its outstanding aggregation platform.

The first phase of the partnership focused on integrating Eeze’s advanced live casino solutions, with the provider’s fresh slot portfolio soon to follow as part of a wider, multi-product strategy.

See also:

• Firesand reinforces commitment to security best practices with ISO/IEC 27001 certification renewal
• Wazdan partners with Bally’s Interactive to boost UK growth
• RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey

Mikko Hoglund, Partnership Manager at Eeze, said: “This partnership marks an exciting milestone in our global growth journey. SpinOro is an ideal collaborator with a strong presence and proven track record in aggregation and platform delivery.

“Together, we’re laying the groundwork to bring our innovative live casino content and slots portfolio to a wider audience across key international markets.”

Jeff Letlat, COO at SpinOro, added: “We’re pleased to welcome Eeze’s high-quality content to our aggregation platform. Their live casino suite adds real value to our offering, and we look forward to the second phase with their upcoming slots.

“This collaboration supports our shared goal of offering operators a premium, fully compliant, and engaging gaming experience.”

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The ISO/IEC certification is a globally recognised framework that ensures organisations maintain robust systems to safeguard information assets, which includes processing, managing, and protecting information shared by clients and employees.

As part of the process, Firesand was rigorously audited and accredited by ISO consultants, illustrating the robust procedures the company has put in place to ensure its information security assets meet the extensive standards set by the body.

See also:

• Wazdan partners with Bally’s Interactive to boost UK growth
• RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey
• EvenBet Gaming diversifies gamification suite with Leaderboards and Progressive Rakeback tool

The renewed certification further outlines Firesand’s position as a trusted partner for operators and platform providers across the global gaming industry. 

Matthew Holloway, Director at Firesand, said: “Renewing our ISO/IEC 27001 certification for the fourth time reflects our strong recognition that data and information security is a crucial part of any business function, and keeping it secure is non-negotiable.

“Our clients entrust us with highly sensitive information and it’s essential to practice what we preach by holding ourselves to the highest standards possible. This renewal is a powerful reminder that our own systems are managed responsibly and securely, in full alignment with internationally recognised best practices.”

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The collaboration, facilitated through the Relax Gaming aggregation platform, sees Wazdan games now live on Bally’s UK-facing brands, including Jackpot Joy, Virgin Games, BallyBet Casino, Rainbow Riches Casino, Double Bubble Bingo and Monopoly Casino.

Bally’s brand players in the UK can now enjoy 20 of Wazdan’s most popular titles, including 36 Coins, Hot Slot: 777 Cash Out, Mighty Fish: Blue Marlin, and Mighty Wild: Panther Grand Platinum Edition.

The launch also introduces players to Wazdan’s player-favourite features, such as the blockbuster Hold the Jackpot™ bonus game, along with engagement-boosting mechanics like Cash Infinity™, Collect to Infinity™, Sticky to Infinity™ and Cash Out.

See also:

• RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey
• EvenBet Gaming diversifies gamification suite with Leaderboards and Progressive Rakeback tool
• Rise & Hustle partners with Altenar to power its new sportsbook offering

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We are thrilled to be live with Bally’s Interactive in the UK. This is a significant milestone for us, as it solidifies our commitment to expanding our presence in regulated markets.

“Partnering with a respected operator like Bally’s allows us to bring our innovative and engaging games to a broader audience. We are confident that their players will love the unique features and top-tier content we’ve become known for.”

Dezso Pazmany, Director of Product Operations at Bally’s Interactive, said: “Wazdan has a reputation for delivering high-quality and dynamic games, and we are delighted to add its content to our UK brands.

“We have every confidence that this leading portfolio, packed with standout features, will be a big hit with our players. This partnership reinforces our commitment to offering the best and most diverse gaming experience to our customers.”

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The partnership will see RLX Gaming’s extensive library of in-house and third-party titles made available on Hard Rock Bet Casino’s top-rated app.

Top-performing RLX Gaming slots such as Temple Tumble, The Great Pigsby and Bill & Coin will go live alongside a selection of the studio’s latest releases.

This latest partnership underscores RLX Gaming’s commitment to offering flexible, global-ready content from studios that are shaping the future of online casinos.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America. Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission, and we look forward to delivering engaging slot experiences to players in New Jersey.”

See also:

• EvenBet Gaming diversifies gamification suite with Leaderboards and Progressive Rakeback tool
• Rise & Hustle partners with Altenar to power its new sportsbook offering
• Hub88 partners with ENJOY to expand growing studio’s global presence

Hard Rock Bet Casino offers more than 3,200 games in its New Jersey online casino and is one of the top-rated platforms with 4.9 stars in the App Store.

The app’s new dynamic user interface is built to streamline navigation, accelerate players’ game discovery, and provide each player with a level of personalization unmatched in the industry. With weekly Legendary Reward Drops and integration with Unity by Hard Rock.

Hard Rock Bet delivers a connected entertainment experience with strong value, benefits, and omnichannel opportunities for players.

Rich Criado, Vice President of Casino at Hard Rock Bet, added: “Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them. From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey, all within our top-rated Hard Rock Bet Casino app.”

*RLX Gaming is the U.S. brand of Relax Gaming.

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Leaderboards are customisable and include options such as value of rake created and number of hands played in poker, or bets made in casino games, allowing operators to tailor conditions to encourage active gameplay, amplify promotions, or drive traffic to specific formats or tables.

These rankings generate friendly competition, while also creating a social element in a poker room to maximise player immersion.

In addition to customisable conditions, the quantity of winners, poker and casino game types, prizes (cash, tournament tickets, free bets, and free spins), and tournament duration can be altered to align with an operator’s broader commercial strategy.

See also:

• Rise & Hustle partners with Altenar to power its new sportsbook offering
• Hub88 partners with ENJOY to expand growing studio’s global presence
• Thunderkick continues Italian expansion with E-Play24 deal

EvenBet has also refreshed the classic rakeback tool, introducing its multi-level Progressive Rakeback rewards system. Operators set the number of tiers – for example, six levels from Aluminium to Platinum – and players climb the ladder as they generate more rake at the table.

Each milestone rewards users with an increased rakeback percentage, as well as ancillary prizes set by the operator. This incentivises players to participate consistently in poker hands, simultaneously driving table revenue.

The supplier has integrated numerous UX upgrades to supplement the Progressive Rakeback tiered structure, including a tracking bar, acting as a visual stimulant for progress, and bespoke notifications, informing players of the new level reached and the reward available.

The launch of two new gamification tools bolsters EvenBet’s existing offering, comprising features such as Cash Drop, Tips for Dealers, and Card Squeeze, highlighting its commitment to delivering a rewarding online poker experience that serves as a revenue driver for its partners.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Leaderboards and Progressive Rakeback add a unique new dimension to the poker club experience, rewarding player loyalty through objective-based progression and fostering a sense of friendly competition among the community.

“While there are a limited number of similar rakeback features on the market, these have proven successful in increasing poker room activity and strengthening player engagement.

“We are confident these tools will further enrich the end-user experience, in turn, cultivating a vibrant poker community that supports operators in maximising business growth.”

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