On Running
The Cloud
Collaborating with Swiss company On Running, we have created a series of films showcasing the recent upgrades to their classic shoe – The Cloud.
‘Built Different’ showcases four key aspects of the new Cloud 5 shoe; a 92% recycled materials upper mesh, a speed lacing system, a wider fit for better comfort and more ankle durability.
The results are four beautifully designed films that celebrate the brands craft, comfort and engineered detail.
Design development
Client – On Running
Designed, directed & produced – FutureDeluxe
Audio – Zelig Sound