Project Scope
- Company Branding
- Website Development
- Email Marketing
- Paid Media Strategy
- Organic Social Media
- Creative Content
- Blog Copywriting
Visit The Site
Industry
- Plumbing
The Opportunity
When Roto-Rooter Calgary broke away from the national chain to start their own local plumbing business, RR Calgary contacted Full Blast Creative for help. Our team came prepared with a full re-brand of their business and a strategy to educate existing Roto-Rooter clients, build brand awareness, and grow an online presence.
Our Solutions
We began with creating RR Calgary a complete brand package for their business that is both unmistakable and familiar.
Following this, Full Blast Creative developed a new user-friendly website created to optimize leads and contacts for the client.
From there, we created social media profiles for the client and developed a paid advertising strategy to generate brand awareness, grow their email marketing list, and drive website traffic.
We even reached out to a local Calgary legend, Terry Cahill, for a video and audio asset package to drive more awareness to the change from Roto-Rooter to RR Calgary! The video campaign was a huge success and resulted in a boom in call leads, website traffic, and generated over 17,000 organic views with over 500Â engagements across YouTube and Facebook.
570+ Unique page vistors in Q1
168.4% Increase in web traffic
17,000+ Video views
Over 180 qualified lead generations
SEO efforts secured page 1 Google results
The Results
Full Blast Creative continues to support RR Calgary by writing and scheduling original blog articles, growing the website, and managing paid social media advertising on Facebook, Instagram, Google, YouTube, and radio spots. In the first quarter of 2021, we have acquired RR Calgary 455 new unique website visitors and helped generated 180 new customer phone leads. We work closely with our client to ensure satisfaction and monitor our results.
It’s been a really good experience; I couldn’t have lucked out more.Full Blast Creative delivered a unique website that has helped the company rank first on Google and maintain a steady stream of incoming calls. The team communicates seamlessly, meets deadlines, and remains open to change requests. Their creativity sets them apart, as does their great rapport.
