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2026 HALFWAY POINT : Trends, Shifts & Insights Overwhelm - but core Marketing fundamentals are as important as ever

I've reviewed articles, reports and trends from the first half of this mad year (so you don't have to), to get to the point(s); they actually further validate the weight of 4 key marketing principles.
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'Tis the season again for wind down, curating the themes and signposting to the key points shared this year. And what a strange one it has been. Can't…
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HUMAN BEHAVIOUR - A fundamental that matters, a constant that remains.
A couple of weeks ago, I saw presentations about how everything is changing so aggressively, but what is less exciting but as important (if not more) …
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SO WHAT? - the 1 question all marketers should ask before they continue
Tails wagging dogs. Carts before horses. Analogies for the shiny new thing syndrome, going forth without considering the rationale or outcome. Take a…
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