Segmentflow Connect

Description

Segmentflow Connect links your WordPress site to Segmentflow, enabling:

• Talk to your data — Create customer segments using natural language (« Customers who bought twice but haven’t opened an email in a month »)
• Brand-aware creative — Automatically pull your logos, product photos, and color palettes to generate ready-to-send email templates
• One-click campaigns — Launch email campaigns with real-time delivery stats
• Revenue attribution — Track the exact dollar amount every campaign generates

Works on Any WordPress Site

Segmentflow Connect works on any WordPress site — WooCommerce is optional. On a plain WordPress site, you get:

• Page view tracking
• Automatic visitor identification for logged-in users
• Browser context and referrer tracking

WooCommerce Enrichment (Optional)

When WooCommerce is active, Segmentflow Connect automatically enables additional features:

• Automatic data sync — Customers, orders, and products sync to Segmentflow
• Real-time webhooks — New orders, customer updates, and product changes are sent instantly
• Cart context — Cart hash, currency, and WooCommerce customer ID enrichment
• Pre-built segments — 11 ready-to-use customer segments (Repeat Customers, Churning Customers, etc.)
• Revenue attribution — Track which email campaigns drive revenue

How It Works

1. Install and activate this plugin
2. Click « Connect to Segmentflow » in the Segmentflow settings page
3. Approve the connection in your Segmentflow dashboard
4. Tracking begins immediately
5. If WooCommerce is active, customer data, orders, and products sync automatically

Requirements

• WordPress 5.8 or later
• PHP 8.1 or later
• A Segmentflow account
• WooCommerce 5.0 or later (optional — for e-commerce features)

Third-Party Services

This plugin connects to Segmentflow, a third-party
email marketing and customer data platform. A Segmentflow account is required.

Segmentflow Tracking SDK

When the plugin is connected, a JavaScript tracking SDK is loaded from
Segmentflow’s CDN (https://cdn.cloud.segmentflow.ai/v1/sdk.js) on all frontend pages.
This SDK collects page view events and, for logged-in users, sends their
WordPress user ID and email address to Segmentflow for visitor identification.

When WooCommerce is active, additional data is included: WooCommerce customer ID,
cart hash, and store currency.

The « Require Consent » setting can be enabled to prevent tracking until the
visitor has given consent via your cookie consent solution.

Segmentflow API

The plugin communicates with the Segmentflow API (https://api.cloud.segmentflow.ai) to:

• Check connection status during the initial setup flow
• Notify Segmentflow when the plugin is disconnected or uninstalled

Segmentflow Dashboard

During the connection flow, the user is redirected to the Segmentflow dashboard
(https://dashboard.segmentflow.ai) to authorize the connection. When WooCommerce is
active, this flow includes granting Segmentflow read/write API access to your
store’s customers, orders, and products via WooCommerce’s built-in authorization
screen.

Links

• GitHub Repository
• Segmentflow Terms of Service
• Segmentflow Privacy Policy