HAVE YOU EVER BEEN TO A WORKSHOP THAT PAYS FOR ITSELF IN A SINGLE ENGAGEMENT? WELL, THIS ONE DOES.
What's the APM® Essential Skills Workshop?
This workshop is a deep, practical dive into modern pricing approaches that help CPA & CA firms price with greater confidence, clarity, and control—without "time" as their basis.
Developed by CPA-firm pricing and positioning thought leader Michelle (Golden) River, Advanced Pricing Methods® (APM®) has been tested and implemented by firms ranging from $4 million to $2 billion in revenue, with consistently strong results.
The APM® Essential Skills Workshop covers the foundational building blocks of effective pricing, including pricing models and definitions, the worth-mindset, scoping techniques, option-pricing basics, and communicating worth. You won’t just learn the concepts—you’ll apply them hands-on in breakout groups, experiencing firsthand how these approaches change both pricing conversations and client outcomes.
This workshop is designed for professionals who want pricing conversations to feel more consultative, more intentional, and far less stressful—for both the firm and the buyer.
What will I learn?
After participating in this workshop, you’ll be equipped to design holistic, cross-functional, three-option proposals that are purpose-driven and well-scoped. You’ll be better positioned to command stronger price points while protecting scope—and to communicate ROI in language that resonates with buyers.
You’ll leave with practical tools and frameworks you can use immediately, including:
Michelle designed Advanced Pricing Methods® to help firms learn to leave the hourly billing model behind and begin pricing based on worth. She's personally instructed this workshop 70+ times to more than 2600 professionals. Read her full bio at the link below.
This Workshop is unlike CPE... it's dynamic and fast-paced. It will change how you see your practice and transform the way you do business.
Day 1 is pretty intense and mind-bending. You will be TIRED at the end of Day 1 from stretching your brain. But it's a GOOD tired! You'll participate in a couple lengthy group exercises along with some table discussion and lecture-style teaching.
Day 2 is more relaxed while the learning continues. We deconstruct the closing exercise from Day 1, bringing more clarity to the strategy behind the process you've learned. And we do a deeper dive into understanding and communicating "worth to the customer."
You won't need a laptop. In fact, we discourage distracting technology during the workshop, but do feel free to bring your favorite note-taking device. Note paper will be provided.
Participants each receive an APM® Essential Skills Workshop Participant Guide (48-page, full-color booklet) plus a downloadable toolkit with electronic templates to get you started.
Bottom line...
Today's accounting professionals are the 5th generation of practitioners taught "we sell time." This workshop breaks that mistaken belief and provides the detailed roadmap for what to do instead.
We selected a Central US location for ease of access. Enjoy springtime in Chicago!
Workshop Schedule
This workshop is designed for CPAs or Chartered Accountants, and other service providers in CPA/CA firms at the partner, director, manager or senior associate level. We also welcome C-suite and other operational employees who guide & support their firms.
This intimate workshop has limited seating so registration is restricted to owners or employees of CPA/CA firms. If you're not sure if this applies to you, BEFORE you purchase registration, please call 661-360-7968 to confirm. Thank you!
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Add Purchase Protection for a small fee and get a 100% refund of your registration purchase should you be prevented from attending due to a qualifying unforeseen circumstance. (Full Terms)
Why protect your registration purchase? Purchase Protection covers:
Purchase Protection covers many common unforeseen circumstances, but exclusions apply. View full List of qualifying circumstances and exclusions.
* Terms, conditions and exclusions apply. Not available for or applicable to events, attendees, or travel outside of the USA. Purchase Protection is a service offered by Purchase Protection LLC. Purchase Protection is not an insurance policy. It is a service that will refund you 100% of your event fees, taxes and dues should you be prevented by unforeseen circumstances from attending the event. Purchase Protection does not apply to, and will not reimburse, charitable donations. Purchase Protection fees will be charged as a separate transaction. Any changes made to your purchase will not change the amount covered in this agreement.
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