There were very few influencer happenings this week, as most brands and creators were focused on content tied to last-minute holiday shopping and shipping deadlines. Ironically, four separate brand trips landed in Aspen this week, creating an outsized moment for ski gear, après-ski looks, and luxury stays.

Revolve leaned into both ski gear and après-ski outfits

while FP Movement focused heavily on their ski gear, with most creators capturing content directly on the slopes.

The St. Regis Aspen Resort hosted creators around the annual Aspen Snow Polo, inviting guests to stay at the property for the week. Upon arrival, creators received apparel from the new STAUD x St. Regis collaboration.

Meta also brought creators to Aspen to highlight the Ray-Ban Meta Smart Glasses, which influencers used to capture content everywhere from town to the slopes.

This will likely be the final Open Tabs of 2025. I hope you all enjoy a restful holiday season — and thank you, as always, for reading Following Up!