![\"wp_courseware_digital_access_pass\"](\"https:\/\/flyplugins.com\/wp-content\/uploads\/2016\/11\/WP_Courseware_Digital_Access_Pass-1024x357.png\")
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Digital Access Pass (DAP) is one of the leaders when it comes to membership plugins in the WordPress space. DAP was designed for internet marketers\u00a0and has a lot of great features which\u00a0allow you to automate your membership payments, manage recurring subscriptions, and even upsell customers\u00a0on higher value\u00a0products or membership levels.<\/p>\n
There are so many possibilities for\u00a0putting together a membership site using DAP to sell your\u00a0WP Courseware courses!<\/p>\n
In today’s post, I want to accomplish\u00a0three things:<\/p>\n
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Veena from DAP recently reached out to us as she has spent a considerable amount of time researching WordPress learning management system plugins<\/a> to deliver a course she has planned for launch later this year. It turns out she is a big fan of one of our long-time WP Courseware customers, David Risley, and his online marketing strategies for bloggers. David Risley started using\u00a0WP Courseware in 2013 to run his very successful Blog Marketing Academy catalog of courses, which boasts over 15,000 students. Be sure to check out our case study on\u00a0David Risley’s course<\/a>.<\/p>\n We were honored when\u00a0Veena contacted us to let us know that she had settled on WP Courseware as her WordPress learning management system plugin. Once we got connected, we began to discuss the possibility of integrating our two awesome products.<\/p>\n Veena and her development team actually added\u00a0the integration\u00a0directly into DAP, and we are super happy to announce that WP Courseware and DAP are fully integrated.<\/p>\n The really cool thing is that you can now sell your courses\u00a0with DAP and take full advantage of its\u00a0feature-rich membership functionality. There are three key features of DAP which I feel will be most beneficial for selling courses. These include the ability to upsell, a massive variety of payment gateway options, and a built-in affiliate module which does not require you to purchase and configure a separate system to let others promote your courses.<\/p>\n One of the great features of DAP is the built in upsell functionality. Nate and I have recently been talking about the power of upselling and how a simple upsell can produce a significant amount revenue. You’re basically brining a customer in at a low price point and then gently pushing them toward something more valuable that you offer.<\/p>\n Think of it this way…<\/p>\n If someone has already clicked your buy now button, that person has just said “Yes, I trust you and I am ready to give you money for what you have to offer!<\/em>”<\/p>\n There is no better time to\u00a0ask that customer if they’d like to add value to their purchase as a one time offer (OTO) for an incremental sum. You’ve likely seen this over and over with online purchases…”But wait! Add this additional XYZ today and today only and receive X% off and lifetime access!<\/em>”<\/p>\n The possibilities for upselling are\u00a0endless, but with WP Courseware users they often include premium training levels, advanced ebook strategy guides, or even personal consulting options.<\/p>\n DAP also offers a ton\u00a0of options\u00a0for payment processors and third-party shopping carts. This is great news because you have a variety of payment gateways to choose from when it comes to selling your courses online. Here is a running list from DAP’s site:<\/p>\n WOW!\u00a0That’s a pretty exhaustive\u00a0list!<\/p>\n Another feature that stands out is the fact that DAP has\u00a0an affiliate module to run a full-on affiliate program. Affiliate programs are really cool because you are basically paying people to promote your product. It’s a win-win situation because you are gaining a customer base, as well as building an email list and providing your affiliate with a commission for bringing the customer into your business. An affiliate program is an excellent way to promote an online course. Have you read Nate’s post\u00a0A Complete Guide to Boosting Your Course Sales with an Affiliate Program<\/em><\/a>?<\/p>\n These are just three of the features which might assist in\u00a0selling your online courses. However, there are literally dozens\u00a0of features within DAP. For a comprehensive list, visit the DAP features page<\/a>.<\/p>\n Veena from DAP kindly created a step-by-step tutorial on setting up DAP with WP Courseware<\/a> on the DAP blog. She also created a tutorial video on that page which I’ll link to\u00a0below.<\/p>\nWait…Did I Hear You Say You’re Not Upselling Premium Courses?<\/h3>\n
Pick a Bank…Any Bank!<\/h3>\n
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Let Your Affiliates Market Your Courses for You!<\/h3>\n
So How Does the Integration Work?<\/h3>\n