{"id":60300,"date":"2025-10-29T11:25:10","date_gmt":"2025-10-29T11:25:10","guid":{"rendered":"https:\/\/fluentforms.com\/?p=60300"},"modified":"2025-10-29T11:25:17","modified_gmt":"2025-10-29T11:25:17","slug":"gravity-forms-vs-fluent-forms","status":"publish","type":"post","link":"https:\/\/fluentforms.com\/gravity-forms-vs-fluent-forms\/","title":{"rendered":"Gravity Forms vs Fluent Forms: Everything You Need to Know"},"content":{"rendered":"\n<p>If you&#8217;re looking to get a WordPress form builder, you&#8217;ve undoubtedly encountered two of the biggest names during your research: the long-standing Gravity Forms and the modern, powerful presence, Fluent Forms.<\/p>\n\n\n\n<p>I&#8217;ve spent hours working with both plugins, testing their competence whether it comes to simple contact forms or complex payment and user registration systems. And while both are incredibly capable, there are still some tiny details you should factor in while making this important decision.<\/p>\n\n\n\n<p>This comparison approaches Gravity Forms vs. Fluent Forms with a close look at the user experience, core features, integration ecosystem, pricing, and overall value. Whether you\u2019re new to WordPress or a long-time user looking for efficient form alternatives, this blog will help you decide on the powerful, user-friendly upgrade you should invest in.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-radius:8px;border-left-color:#1a96d6;border-left-width:7px;background-color:#edf7fb;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While Fluent Forms offers advanced features like conditional logic, conversational forms, and payment forms for free, <strong>Gravity Forms has no free version<\/strong> available.<\/li>\n\n\n\n<li>Fluent Forms has a more comprehensive visual form styler than Gravity Forms.<\/li>\n\n\n\n<li>While both are pretty powerful tools, you get <strong>extra features<\/strong> like conditional logic groups, personality quizzes, and a reporting dashboard with Fluent forms.<\/li>\n\n\n\n<li>Many of the built-in features of Fluent Forms (like PDF, coupon, inventory, etc.) are <strong>not available in Gravity Forms<\/strong>, and you have to purchase third-party add-ons to access them.&nbsp;<\/li>\n\n\n\n<li>Some of Gravity Forms\u2019 <strong>3rd-party add-ons offer more flexibility<\/strong> and power in some aspects that require custom coding in Fluent Forms.&nbsp;<\/li>\n\n\n\n<li>Fluent Forms offers a <strong>lifetime pricing plan<\/strong> that Gravity Forms doesn\u2019t.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Gravity Forms vs Fluent Forms: at a glance<\/h2>\n\n\n\n<p>Below is a comparison of the <a href=\"https:\/\/fluentforms.com\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">practical features<\/a> and the plans in which they\u2019re available. I focused on features that make form building fun and add powerful functionalities.<\/p>\n\n\n\n<div id=\"footable_parent_60305\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"60305\" data-filter-delay=\"1000\" aria-label=\"Gravity Forms vs Fluent Forms_ Basic (sarika)\"            id=\"footable_60305\"\n           data-unique_identifier=\"ninja_table_unique_id_3670845138_60305\"\n           class=\" foo-table ninja_footable foo_table_60305 ninja_table_unique_id_3670845138_60305 ui table  ninja_search_right nt_type_legacy_table selectable striped vertical_centered  footable-paging-right ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                            <col class=\"ninja_column_1 \">\n                            <col class=\"ninja_column_2 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_feature nt-fvs-header \">Feature<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_gravityforms nt-fvs-header \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/gravity-forms-2020-logo-1-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-60301\">Gravity Forms<\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_fluentforms nt-fvs-header \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-150x150.png\" alt=\"Fluent Forms logo\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-59975\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-150x150.png 150w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-300x300.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-360x360.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon.png 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Fluent Forms<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"1503\" class=\"ninja_table_row_0 nt_row_id_1503\">\n            <td>Drag-and-drop builder<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1504\" class=\"ninja_table_row_1 nt_row_id_1504\">\n            <td>Input Fields<\/td><td><span class=\"ff-vs-table-text\">50+<\/span><\/td><td><span class=\"ff-vs-table-check\">60+<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1505\" class=\"ninja_table_row_2 nt_row_id_1505\">\n            <td>Templates<\/td><td><span class=\"ff-vs-table-text\">20+<\/span><\/td><td><span class=\"ff-vs-table-check\">100+<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1506\" class=\"ninja_table_row_3 nt_row_id_1506\">\n            <td>Form analytics<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Free + Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1507\" class=\"ninja_table_row_4 nt_row_id_1507\">\n            <td>Reporting dashboard<\/td><td><span class=\"ff-vs-table-cross\">No<\/span><\/td><td><span class=\"ff-vs-table-check\">Free + Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1508\" class=\"ninja_table_row_5 nt_row_id_1508\">\n            <td>Multi-column layout<\/td><td>Basic<\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1509\" class=\"ninja_table_row_6 nt_row_id_1509\">\n            <td>Styling<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1510\" class=\"ninja_table_row_7 nt_row_id_1510\">\n            <td>Conditional logic<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Free + Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1511\" class=\"ninja_table_row_8 nt_row_id_1511\">\n            <td>Multi-step forms<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1512\" class=\"ninja_table_row_9 nt_row_id_1512\">\n            <td>Conversational forms (one-question at a time)<\/td><td><span class=\"ff-vs-table-check\">Elite<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1513\" class=\"ninja_table_row_10 nt_row_id_1513\">\n            <td>AI form builder<\/td><td><span class=\"ff-vs-table-text\">Third-party add-on<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1514\" class=\"ninja_table_row_11 nt_row_id_1514\">\n            <td>Undo\/redo (version history)<\/td><td><span class=\"ff-vs-table-text\">Third-party add-on<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1515\" class=\"ninja_table_row_12 nt_row_id_1515\">\n            <td>Calculation<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1516\" class=\"ninja_table_row_13 nt_row_id_1516\">\n            <td>Quiz<\/td><td><span class=\"ff-vs-table-check\">Elite<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1517\" class=\"ninja_table_row_14 nt_row_id_1517\">\n            <td>Front-end post creation<\/td><td><span class=\"ff-vs-table-check\">Elite<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1518\" class=\"ninja_table_row_15 nt_row_id_1518\">\n            <td>User registration\/login<\/td><td><span class=\"ff-vs-table-check\">Elite<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1519\" class=\"ninja_table_row_16 nt_row_id_1519\">\n            <td>Payment<\/td><td><span class=\"ff-vs-table-check\">Starts from Pro<\/span><\/td><td><span class=\"ff-vs-table-check\">Free + Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1520\" class=\"ninja_table_row_17 nt_row_id_1520\">\n            <td>Marketing integrations<\/td><td><span class=\"ff-vs-table-check\">Starts from Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Free + Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1521\" class=\"ninja_table_row_18 nt_row_id_1521\">\n            <td>Spam protection<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n\n\n\n<p>Let\u2019s break down these features in detail in the following sections. That way, you can learn the smallest differences in the features and make an informed decision based on that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gravity Forms vs Fluent Forms: form building &amp; editing<\/h2>\n\n\n\n<p>This section entails the features necessary for a smooth form building and editing experience. We\u2019ll cover the interface, layout, and styling options that you get with each plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Drag-and-drop interface<\/h3>\n\n\n\n<p>Both Gravity Forms and Fluent Forms offer a drag-and-drop interface. This makes it really easy to insert fields and rearrange the existing fields within a form. Besides, both plugins let you jumpstart your form from a selection of pre-made templates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Multi-column layout<\/h3>\n\n\n\n<p>With Gravity Forms, you can drag a field beside another to create side-by-side columns.&nbsp;<\/p>\n\n\n\n<p>However, column containers are input fields of Fluent Forms. You have to choose the number of columns first (like a 3-column container) from the input fields. Then, you can drag and drop other fields inside that container.<\/p>\n\n\n\n<p>Note that, while <strong>Fluent Forms allows up to 6 columns in a row<\/strong>, with Gravity Forms, you get a maximum of a 4-column layout.&nbsp;<\/p>\n\n\n\n<p>Both plugins offer a repeater container feature. The repeater container allows your users to input multiple sets of the same type of data. For example, if a user wants to enlist 5 people, he can click a plus icon beside the name fields to duplicate the input box and accommodate everyone\u2019s names.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-user-reviews-1-1024x1024.webp\" alt=\"Gravity Forms vs Fluent Forms user reviews\" class=\"wp-image-60353\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-user-reviews-1-1024x1024.webp 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-user-reviews-1-300x300.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-user-reviews-1-150x150.webp 150w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-user-reviews-1-768x768.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-user-reviews-1-1536x1536.webp 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-user-reviews-1-360x360.webp 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-user-reviews-1.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Styling options<\/h3>\n\n\n\n<p>Gravity Forms offers two different themes and a block-based styler. The styler only lets you style the elements of the form, not the entire form container. You can set:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Label and description\u2019s text color and font size<\/li>\n\n\n\n<li>Button\u2019s background and text color (only normal state; hover style changes automatically)<\/li>\n\n\n\n<li>Elements\u2019 background, border, text, and accent (when checkboxes\/dropdowns are selected) color (applies to all elements)<\/li>\n\n\n\n<li>Appearance (card or plain), style (square or circle), and size of image choices<\/li>\n\n\n\n<li>Border radius of input boxes<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-styler-1024x587.webp\" alt=\"Gravity Forms styler\" class=\"wp-image-60323\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-styler-1024x587.webp 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-styler-300x172.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-styler-768x440.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-styler-1536x881.webp 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-styler-2048x1175.webp 2048w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-styler-360x206.webp 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/fluentforms.com\/advanced-form-styler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fluent Forms\u2019 styler<\/a> offers a bit more flexibility in this department. It allows you to customize:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p>1. Form\u2019s container:&nbsp;<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Form\u2019s background color (solid\/gradient)&nbsp;<\/li>\n\n\n\n<li>Background image <\/li>\n\n\n\n<li>Form border &amp; shadow&nbsp;<\/li>\n\n\n\n<li>Padding (empty space inside the border)&nbsp;<\/li>\n\n\n\n<li>Margin (empty space around the border)<\/li>\n<\/ul>\n\n\n\n<p>2. Separate success &amp; error message style<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Text &amp; background color (solid color)<\/li>\n\n\n\n<li>Alignment (left\/middle\/right) and width (percentage\/px\/em\/rem)<\/li>\n\n\n\n<li>Padding &amp; margin<\/li>\n\n\n\n<li>Typography<\/li>\n\n\n\n<li>Custom border &amp; box shadow<\/li>\n<\/ul>\n\n\n\n<p>3. Label &amp; Placeholder: text color &amp; typography<\/p>\n\n\n\n<p>4. Input box and text area (normal &amp; focus state can be styled separately)<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Text &amp; background color<\/li>\n\n\n\n<li>Margin &amp; padding<\/li>\n\n\n\n<li>Typography<\/li>\n\n\n\n<li>Border and shadow<\/li>\n<\/ul>\n\n\n\n<p>5. Radio &amp; checkbox style<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Item color &amp; size<\/li>\n\n\n\n<li>Checked background color<\/li>\n\n\n\n<li>Custom border style<\/li>\n<\/ul>\n\n\n\n<p>6. Submit button style (normal &amp; hover state can be styled separately)<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Text and background color<\/li>\n\n\n\n<li>Button height, width, and alignment<\/li>\n\n\n\n<li>Padding &amp; margin<\/li>\n\n\n\n<li>Typography, custom border &amp; shadow<\/li>\n<\/ul>\n\n\n\n<p>7. Asterisk (required field indicator) color<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<p>Typography customization options<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Font weight &amp; line height<\/li>\n\n\n\n<li>Letter &amp; word spacing<\/li>\n\n\n\n<li>Text transform: uppercase\/lowercase\/capitalize<\/li>\n\n\n\n<li>Font style: normal\/italic<\/li>\n\n\n\n<li>Text decoration: underline\/overline\/strikethrough<\/li>\n<\/ul>\n\n\n\n<p>Shadow customization options&nbsp;<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Inner\/outer shadow<\/li>\n\n\n\n<li>Horizontal &amp; vertical positioning<\/li>\n\n\n\n<li>Spread &amp; blur amount<\/li>\n\n\n\n<li>Color<\/li>\n<\/ul>\n\n\n\n<p>Border customization options&nbsp;<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Border style: solid\/dashed\/dotted<\/li>\n\n\n\n<li>Border width &amp; radius<\/li>\n\n\n\n<li>Color<\/li>\n<\/ul>\n\n\n\n<p>Background image customization options<\/p>\n\n\n\n<ul style=\"border-radius:8px;background-color:#f5fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list has-background\">\n<li>Scrollable\/fixed<\/li>\n\n\n\n<li>Repeat\/no repeat\/cover\/contain<\/li>\n\n\n\n<li>Positioning (top\/center\/bottom\/custom positioning)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/03\/Fluent-Forms-advanced-form-styler-1024x609.webp\" alt=\"Fluent Forms advanced form styler\" class=\"wp-image-50452\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/03\/Fluent-Forms-advanced-form-styler-1024x609.webp 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/03\/Fluent-Forms-advanced-form-styler-300x178.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/03\/Fluent-Forms-advanced-form-styler-768x457.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/03\/Fluent-Forms-advanced-form-styler-1536x913.webp 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/03\/Fluent-Forms-advanced-form-styler-2048x1218.webp 2048w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/03\/Fluent-Forms-advanced-form-styler-360x214.webp 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Although Gravity Forms doesn\u2019t have built-in options to style the form\u2019s container, you can add a form background color by placing the form inside the core Group block. Besides, you might find other third-party add-ons that\u2019ll give you more control over your form\u2019s style.<\/p>\n\n\n\n<p>Moreover, both Gravity Forms and Fluent Forms allow you to further style your forms using <strong>custom CSS<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gravity Forms vs Fluent Forms: features<\/h2>\n\n\n\n<p>Let\u2019s look deeper inside some of the important features so you understand how comprehensive they are and which one matches your requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conditional logic<\/h3>\n\n\n\n<p>Conditional logic shows a field or keeps it hidden based on the user\u2019s selection in a previous field. For example, a survey asks users about their interests and has some options to choose from. When a user selects \u201cGardening,\u201d follow-up questions about gardening appear on the form.<\/p>\n\n\n\n<p>Both Gravity Forms and Fluent Forms offer conditional logic in the same mechanism. You apply logic to the field that you want to conditionally show\/hide.&nbsp;<\/p>\n\n\n\n<p>Then you create the conditions in three parts. The first part is usually the question\/label, and the last part is an answer\/option. The second part establishes a relation between the other two.&nbsp;<\/p>\n\n\n\n<p>There can be more than one condition working behind the scenes to show\/hide a field.&nbsp;<br>Gravity Forms lets you set whether you want to show the field when any one or all of the conditions match. However, it <strong>doesn\u2019t have built-in<strong> support<\/strong> for<\/strong> <strong>conditional logic group<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-has-no-native-combined-and-or-conditional-logic-1024x500.webp\" alt=\"Gravity Forms has no native combined and or conditional logic\" class=\"wp-image-60342\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-has-no-native-combined-and-or-conditional-logic-1024x500.webp 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-has-no-native-combined-and-or-conditional-logic-300x146.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-has-no-native-combined-and-or-conditional-logic-768x375.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-has-no-native-combined-and-or-conditional-logic-1536x750.webp 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-has-no-native-combined-and-or-conditional-logic-360x176.webp 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-has-no-native-combined-and-or-conditional-logic.webp 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fluent Forms\u2019 <a href=\"https:\/\/fluentforms.com\/conditional-logic\/\" target=\"_blank\" rel=\"noreferrer noopener\">conditional logic offers this option<\/a>. Besides <strong>Any<\/strong> and <strong>All<\/strong>, you can create groups of conditions (each group containing a set of conditions). Selecting <strong>Group<\/strong> shows the field when any of the groups of conditions match. You can easily create any complex form with this flexibility.<br><br>And the best part? You get this kind of control over your forms completely for free with Fluent Forms.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"574\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Fluent-Forms-conditional-logic-group.webp\" alt=\"Fluent Forms conditional logic group\" class=\"wp-image-60343\" style=\"width:670px;height:auto\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Fluent-Forms-conditional-logic-group.webp 940w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Fluent-Forms-conditional-logic-group-300x183.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Fluent-Forms-conditional-logic-group-768x469.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Fluent-Forms-conditional-logic-group-360x220.webp 360w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>However, some third-party add-ons let you create advanced conditional logic groups in Gravity Forms.&nbsp;<\/p>\n\n\n\n<p>Both Gravity Forms and Fluent Forms let you apply conditional logic in the email notification (the notification gets sent or not based on user selection), conditional email routing (the notification goes to different email addresses based on user selection), and confirmation messages (tailored success messages based on user selection).&nbsp;<\/p>\n\n\n\n<p>Conditional logic in the form settings is a pro feature in Fluent Forms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quiz result<\/h3>\n\n\n\n<p>Here\u2019s what\u2019s common in Gravity Forms\u2019 and <a href=\"https:\/\/fluentforms.com\/quiz-and-survey\/\">Fluent Forms\u2019 quiz<\/a> scoring:<\/p>\n\n\n\n<p><strong>Letter grading system:<\/strong> You can assign letter grades based on score ranges. For example, if someone scores 90\u2013100, they will receive an A; 80\u201389 earns a B; 70\u201379 earns a C. You can fully customize the labels and score ranges to match your grading criteria.<\/p>\n\n\n\n<p><strong>Normal scoring system:<\/strong> Counts the number of correct answers and calculates total points.<\/p>\n\n\n\n<p><strong>Percentage scoring:<\/strong> Converts the results into a percentage for quick evaluation.<\/p>\n\n\n\n<p><strong>Advanced\/weighted scoring:<\/strong> You can assign different values to answer options. This way, one option can be more or less correct than the other. You can also add negative points for wrong answers.&nbsp;<\/p>\n\n\n\n<p>Besides, you can also randomize the questions on each reload and use conditional logic to show <strong>custom confirmation messages<\/strong> based on a user&#8217;s obtained points, like pass\/fail\/improvement tips, etc.<\/p>\n\n\n\n<p><strong>What Fluent Forms offers exclusively<\/strong><\/p>\n\n\n\n<p><strong>Personality quizzes: <\/strong>You can tell a user their personality type based on their answer selection. There are no wrong answers here. Each personality question has options for different types of personality, for example, extrovert, introvert, courageous, friendly, etc. When a user completes the test, their personality type is determined based on which personality type\u2019s options they chose in most cases.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You also get to randomize the options on each reload. This way, the options get shuffled and add more accuracy to the test.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reporting dashboard<\/h3>\n\n\n\n<p>Both Gravity Forms and Fluent Forms offer analytics options like form views (impressions), submissions, and conversion rate.<\/p>\n\n\n\n<p>However, Fluent Forms comes with a <a href=\"https:\/\/fluentforms.com\/complete-guide-to-fluent-forms-reporting-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">built-in reporting dashboard<\/a> to help you gather actionable insights from your forms. It comes in three main sections:<br><br><strong>Overview Tab:<\/strong> It gives you an at-a-glance view of all your forms. You can instantly see key metrics like total submissions, unread entries, and form completion rates. It helps you <strong>identify your top-performing forms<\/strong>, <strong>analyze traffic heatmaps<\/strong>, and <strong>review API logs<\/strong>.<\/p>\n\n\n\n<p><strong>Payments Tab<\/strong>: Offers a clear picture of your revenue stream. You can track the status of every transaction, whether it\u2019s paid, pending, refunded, or failed. More importantly, you can analyze your earnings with powerful <strong>filters like revenue by form, gateway, or payment type<\/strong>, helping you understand exactly what\u2019s driving your business.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"745\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/09\/Group-1321318289-1024x745.webp\" alt=\"Fluent Forms built-in Reporting dashboard\" class=\"wp-image-58946\" style=\"width:632px;height:auto\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/09\/Group-1321318289-1024x745.webp 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/09\/Group-1321318289-300x218.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/09\/Group-1321318289-768x559.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/09\/Group-1321318289-360x262.webp 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/09\/Group-1321318289.webp 1174w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Submissions Tab:<\/strong> Dive deep into how users are engaging with your forms. The Submissions tab offers detailed metrics to help you manage your workflow and uncover insights. Easily track read vs. unread submissions to stay on top of your follow-ups, monitor spam tracking to keep your data clean, and perform in-depth analysis of each form with flexible grouping options to spot trends in your data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Image choice<\/h3>\n\n\n\n<p>Gravity Forms has an image choice field (you can dictate whether the user gets to choose one or multiple).&nbsp;<\/p>\n\n\n\n<p>Fluent Forms, however, doesn\u2019t have a dedicated image choice field. You can <strong>add images to your radio\/checkbox field options<\/strong>. You can also add <strong>product images<\/strong> by setting the Payment Item field\u2019s display type to radio\/checkbox\/select. (Adding image to forms is a pro feature in Fluent Forms.)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/07\/Take-a-payment-item-input-field-for-each-t-shirt-1024x568.webp\" alt=\"Fluent Forms product field with product name, image, and price\" class=\"wp-image-56170\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/07\/Take-a-payment-item-input-field-for-each-t-shirt-1024x568.webp 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/07\/Take-a-payment-item-input-field-for-each-t-shirt-300x166.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/07\/Take-a-payment-item-input-field-for-each-t-shirt-768x426.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/07\/Take-a-payment-item-input-field-for-each-t-shirt-1536x852.webp 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/07\/Take-a-payment-item-input-field-for-each-t-shirt-2048x1136.webp 2048w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/07\/Take-a-payment-item-input-field-for-each-t-shirt-360x200.webp 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>However, since Gravity Forms\u2019 image choice field isn\u2019t a payment field, adding product images becomes a little tricky with Gravity Forms. You might need to conditionally display the payment amount based on the user&#8217;s selection of the image choice field or use an HTML field.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Other features<\/h3>\n\n\n\n<p>This section includes some other form features and where each of these form plugins stands with them.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"1024\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-Reddit-872x1024.webp\" alt=\"Gravity Forms vs Fluent Forms Reddit\" class=\"wp-image-60344\" style=\"width:669px;height:auto\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-Reddit-872x1024.webp 872w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-Reddit-256x300.webp 256w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-Reddit-768x901.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-Reddit-360x423.webp 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs-Fluent-Forms-Reddit.webp 1036w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/figure>\n\n\n\n<p>While most of these aren\u2019t primary features of a form builder (meaning you can still collect necessary data without these functionalities), you\u2019ll quickly realize how easy they make your job by streamlining your tasks and helping you provide a better user experience.<\/p>\n\n\n\n<div id=\"footable_parent_60303\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_1\" data-footable_id=\"60303\" data-filter-delay=\"1000\" aria-label=\"Gravity Forms vs Fluent Forms_ Additional Features (sarika)\"            id=\"footable_60303\"\n           data-unique_identifier=\"ninja_table_unique_id_949578317_60303\"\n           class=\" foo-table ninja_footable foo_table_60303 ninja_table_unique_id_949578317_60303 ui table  ninja_search_right nt_type_legacy_table selectable striped vertical_centered  footable-paging-right ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                            <col class=\"ninja_column_1 \">\n                            <col class=\"ninja_column_2 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_feature nt-fvs-header \">Feature<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_gravityforms nt-fvs-header \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/gravity-forms-2020-logo-1-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-60301\">Gravity Forms<\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_fluentforms nt-fvs-header \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-150x150.png\" alt=\"Fluent Forms logo\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-59975\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-150x150.png 150w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-300x300.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-360x360.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon.png 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Fluent Forms<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"1481\" class=\"ninja_table_row_0 nt_row_id_1481\">\n            <td>PDF export of entries<\/td><td><span class=\"ff-vs-table-text\">Third-party add-on<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1482\" class=\"ninja_table_row_1 nt_row_id_1482\">\n            <td>Payment fields (item\/quantity\/price\/custom donation amount)<\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1483\" class=\"ninja_table_row_2 nt_row_id_1483\">\n            <td>Payment summary table<\/td><td><span class=\"ff-vs-table-cross\">No<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1484\" class=\"ninja_table_row_3 nt_row_id_1484\">\n            <td>Inventory<\/td><td><span class=\"ff-vs-table-text\">Third-party add-on<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1485\" class=\"ninja_table_row_4 nt_row_id_1485\">\n            <td>Coupons<\/td><td><span class=\"ff-vs-table-check\">Elite<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1486\" class=\"ninja_table_row_5 nt_row_id_1486\">\n            <td>Role-based access control<\/td><td><span class=\"ff-vs-table-text\">Third-party add-on<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1487\" class=\"ninja_table_row_6 nt_row_id_1487\">\n            <td>Modal\/Pop-up\/Lightbox Form<\/td><td><span class=\"ff-vs-table-text\">Third-party add-on<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1488\" class=\"ninja_table_row_7 nt_row_id_1488\">\n            <td>Save &amp; Resume<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1489\" class=\"ninja_table_row_8 nt_row_id_1489\">\n            <td>Partial entry save<\/td><td><span class=\"ff-vs-table-check\">Elite<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1490\" class=\"ninja_table_row_9 nt_row_id_1490\">\n            <td>Geolocation<\/td><td><span class=\"ff-vs-table-check\">Elite<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro (Google Maps)<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1491\" class=\"ninja_table_row_10 nt_row_id_1491\">\n            <td>Unique Entry Validation (rejects duplicate entry)<\/td><td><span class=\"ff-vs-table-check\">Basic<\/span><\/td><td><span class=\"ff-vs-table-check\">Free<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1492\" class=\"ninja_table_row_11 nt_row_id_1492\">\n            <td>Double Opt-in (Verifies email)<\/td><td><span class=\"ff-vs-table-text\">Third-party add-on<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1493\" class=\"ninja_table_row_12 nt_row_id_1493\">\n            <td>Landing Page<\/td><td><span class=\"ff-vs-table-cross\">No<\/span><\/td><td><span class=\"ff-vs-table-check\">Pro<\/span><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Whereas you can integrate Stripe to Fluent Forms\u2019 free version and accept one-time and subscription payments, there\u2019s a 1.9% charge per transaction. This charge doesn\u2019t apply when you upgrade to Fluent Forms Pro.<\/p>\n<\/blockquote>\n\n\n\n<p>If you want to compare any other Gravity Forms\u2019 features with those of Fluent Forms\u2019, check out Fluent Forms\u2019 <a href=\"https:\/\/fluentforms.com\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">feature page<\/a> and <a href=\"https:\/\/fluentforms.com\/free-vs-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">free vs pro page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integrations &amp; ecosystem<\/h2>\n\n\n\n<p>Integrations with other tools enhance what you can achieve with your forms, starting from automated workflows like sending emails &amp; payment acceptance to complex workflows like adding tasks to your list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fluent Forms\u2019 ecosystem &amp; integrations<\/h3>\n\n\n\n<p>Choosing Fluent Forms isn&#8217;t just about getting a top-of-the-class form builder; it&#8217;s about gaining access to a complete ecosystem of 10+ powerful WordPress plugins. Developed by the same dedicated team at WP Manage Ninja, these tools are designed to work together in perfect harmony, giving you a seamless and cohesive foundation to run your business.<\/p>\n\n\n\n<p>With the Fluent Forms free version, you can <a href=\"https:\/\/fluentforms.com\/integration\/\">integrate Fluent Forms effortlessly<\/a> with a whole package of solutions, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fluentforms.com\/integration\/ninja-tables\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ninja Tables<\/strong><\/a><strong> &amp; Ninja Charts:<\/strong> Display your form submission data in beautiful, sortable, and searchable responsive tables on your site &amp; create visual charts for data overview.<\/li>\n\n\n\n<li><a href=\"https:\/\/fluentforms.com\/integration\/fluentcrm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FluentCRM<\/strong><\/a><strong>:<\/strong> Manage customer relationships, run email marketing campaigns, and build automation funnels right from your WordPress dashboard.<\/li>\n\n\n\n<li><a href=\"https:\/\/fluentforms.com\/integration\/fluentsmtp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FluentSMTP<\/strong><\/a><strong>:<\/strong> Send form notifications via FluentSMTP to increase email deliverability and ensure that form messages are sent through a reliable SMTP server, reducing spam.<\/li>\n\n\n\n<li><a href=\"https:\/\/fluentforms.com\/integration\/wp-social-ninja\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WP Social Ninja<\/strong><\/a><strong>:<\/strong> Automatically fetch and display social proof like testimonials and user reviews on your website.<\/li>\n\n\n\n<li><a href=\"https:\/\/fluentforms.com\/integration\/fluentbooking\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FluentBooking<\/strong><\/a><strong>:<\/strong> Handle appointment scheduling and bookings with a dedicated, professional solution.<\/li>\n\n\n\n<li><a href=\"https:\/\/fluentforms.com\/integration\/fluentcommunity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FluentCommunity<\/strong><\/a><strong>:<\/strong> Use forms to collect data and assign users to different spaces and courses accordingly in your private community space. Sell community membership &amp; subscription with Fluent Forms payment.<\/li>\n\n\n\n<li><a href=\"https:\/\/fluentforms.com\/integration\/fluentboards\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FluentBoards<\/strong><\/a><strong>:<\/strong> Automatically create a task on your project management board from form submissions.<\/li>\n\n\n\n<li><a href=\"https:\/\/fluentforms.com\/integration\/fluentsupport\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FluentSupport<\/strong><\/a><strong>:<\/strong> Place your support query forms anywhere on the website and easily map the fields so the user info, ticket details, and tags stay organized.<\/li>\n<\/ul>\n\n\n\n<p>Beyond its ecosystem, Fluent Forms offers <a href=\"https:\/\/fluentforms.com\/integration\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/fluentforms.com\/integration\/\" rel=\"noreferrer noopener\">over 60 integrations<\/a> with tools you already use and love across every essential business category, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email marketing: Mailchimp, ActiveCampaign, Constant Contact, and <a href=\"https:\/\/fluentforms.com\/integration\/?618840033=304\" target=\"_blank\" rel=\"noreferrer noopener\">15+ more<\/a>.<\/li>\n\n\n\n<li>CRM: Hubspot, Insightly, Salesforce, and <a href=\"https:\/\/fluentforms.com\/integration\/?618840033=336\">5+ more<\/a>.<\/li>\n\n\n\n<li>Payment gateway: <a href=\"https:\/\/fluentforms.com\/integration\/stripe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe<\/a> (integration available in free version), <a href=\"https:\/\/fluentforms.com\/integration\/paypal\/\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/mollie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mollie<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/razorpay\/\" target=\"_blank\" rel=\"noreferrer noopener\">Razorpay<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/paystack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paystack<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/paddle\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paddle<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/square\/\" target=\"_blank\" rel=\"noreferrer noopener\">Square<\/a>.<\/li>\n\n\n\n<li>Automation: Zapier, Bit Flows, Zoho Flow, <a href=\"https:\/\/fluentforms.com\/integration\/?618840033=305\" target=\"_blank\" rel=\"noreferrer noopener\">and more<\/a>.<\/li>\n\n\n\n<li>Project &amp; data management: Trello, Notion, Google Sheets, etc.<\/li>\n\n\n\n<li>Communication: Telegram, Discord, Slack, <a href=\"https:\/\/fluentforms.com\/integration\/?618840033=344\" target=\"_blank\" rel=\"noreferrer noopener\">and more<\/a>.<\/li>\n\n\n\n<li>Form security: <a href=\"https:\/\/fluentforms.com\/integration\/cleantalk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cleantalk<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/akismet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Akismet<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/turnstile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turnstile<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/recaptcha\/\" target=\"_blank\" rel=\"noreferrer noopener\">reCAPTCHA<\/a>, <a href=\"https:\/\/fluentforms.com\/integration\/hcaptcha\/\" target=\"_blank\" rel=\"noreferrer noopener\">hCaptcha<\/a><\/li>\n<\/ul>\n\n\n\n<p>And many more, covering everything from analytics and messaging to maps and security.<\/p>\n\n\n\n<p>And the possibilities don&#8217;t stop there. With webhook support and a Zapier integration, you can connect Fluent Forms to thousands of other apps and platforms, allowing you to automate virtually any workflow you can imagine.&nbsp;<br>A recent post to <a href=\"https:\/\/community.wpmanageninja.com\/portal\/space\/fluent-forms\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Fluent Forms\u2019 community space<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"916\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-to-Fluent-Forms-switcher-at-Fluent-Forms-community-space-1024x916.webp\" alt=\"Gravity Forms to Fluent Forms switcher at Fluent Forms community space\" class=\"wp-image-60347\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-to-Fluent-Forms-switcher-at-Fluent-Forms-community-space-1024x916.webp 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-to-Fluent-Forms-switcher-at-Fluent-Forms-community-space-300x268.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-to-Fluent-Forms-switcher-at-Fluent-Forms-community-space-768x687.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-to-Fluent-Forms-switcher-at-Fluent-Forms-community-space-1536x1374.webp 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-to-Fluent-Forms-switcher-at-Fluent-Forms-community-space-360x322.webp 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-to-Fluent-Forms-switcher-at-Fluent-Forms-community-space.webp 1596w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gravity Forms\u2019 add-ons<\/h3>\n\n\n\n<p>Gravity Forms offers multiple add-ons across different categories, like calculation, analytics, anti-spam, automation, CRM, eCommerce, email, feature enhancements, and messaging.<\/p>\n\n\n\n<p>Many of these third-party add-ons are custom-built to improve Gravity Forms\u2019 functionalities, and some even offer better flexibility than Fluent Forms in some regards. This works great if you need very specific control. For example, Gravity Kit, a third-party add-on, allows you to display all user location inputs in a map on the frontend. This comes in handy when you want to build your own version of Airbnb.&nbsp;<\/p>\n\n\n\n<p>However, you need to consider certain factors when you go for these add-ons. Each add-on serves a specific purpose, and the more functionality you want, the more add-ons you need. This makes your site heavy.&nbsp;<\/p>\n\n\n\n<p>Moreover, as the add-ons are from different developers, they\u2019re not always maintained or updated at the same pace and manner, not to mention the extra subscription charge that comes with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resources and support<\/h2>\n\n\n\n<p>Both Gravity Forms and Fluent Forms offer learning materials and technical support for their users. For example: <\/p>\n\n\n\n<div id=\"footable_parent_60304\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_2\" data-footable_id=\"60304\" data-filter-delay=\"1000\" aria-label=\"Gravity Forms vs Fluent Forms_ Resources and support (sarika)\"            id=\"footable_60304\"\n           data-unique_identifier=\"ninja_table_unique_id_69371176_60304\"\n           class=\" foo-table ninja_footable foo_table_60304 ninja_table_unique_id_69371176_60304 ui table  ninja_search_right nt_type_legacy_table selectable striped vertical_centered  footable-paging-right ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                            <col class=\"ninja_column_1 \">\n                            <col class=\"ninja_column_2 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_resourcessupport nt-fvs-header \">Resources &amp; Support<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_gravityforms nt-fvs-header \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/gravity-forms-2020-logo-1-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-60301\">Gravity Forms<\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_fluentforms nt-fvs-header \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-150x150.png\" alt=\"Fluent Forms logo\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-59975\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-150x150.png 150w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-300x300.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-360x360.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon.png 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Fluent Forms<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"1494\" class=\"ninja_table_row_0 nt_row_id_1494\">\n            <td>User Documentation<\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1495\" class=\"ninja_table_row_1 nt_row_id_1495\">\n            <td>Developer Docs\/Resources<\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1496\" class=\"ninja_table_row_2 nt_row_id_1496\">\n            <td>Tutorial blogs<\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1497\" class=\"ninja_table_row_3 nt_row_id_1497\">\n            <td>Tutorial Videos<\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1498\" class=\"ninja_table_row_4 nt_row_id_1498\">\n            <td>Ticket Support<\/td><td><span class=\"ff-vs-table-check\">Standard &amp; Priority<\/span><\/td><td><span class=\"ff-vs-table-check\">Priority<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1499\" class=\"ninja_table_row_5 nt_row_id_1499\">\n            <td>WordPress Support Thread<\/td><td><span class=\"ff-vs-table-cross\">No<\/span><\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1500\" class=\"ninja_table_row_6 nt_row_id_1500\">\n            <td>Facebook Community<\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1501\" class=\"ninja_table_row_7 nt_row_id_1501\">\n            <td>Community Support Forum<\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1502\" class=\"ninja_table_row_8 nt_row_id_1502\">\n            <td>Live Chat with Support Agents<\/td><td><span class=\"ff-vs-table-cross\">No<\/span><\/td><td><span class=\"ff-vs-table-check\">Yes<\/span><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n\n\n\n<p>However, with all the easy-to-use and built-in features, Fluent Forms\u2019 tutorials are more organized. With Gravity Forms, you have to go through a separate learning curve with each third-party add-on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pricing<\/h2>\n\n\n\n<p>Fluent Forms has a <strong>freemium pricing model<\/strong>. It comes with a <a href=\"https:\/\/wordpress.org\/plugins\/fluentform\/\" target=\"_blank\" rel=\"noreferrer noopener\">basic version (free)<\/a> and only <a href=\"https:\/\/fluentforms.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">one paid plan (pro)<\/a>. The price of the Pro license depends on how many sites you want the license for. There\u2019s also an annual and a lifetime plan available for each plan. Pricing starts from $79.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/wpmanageninja.com\/discount-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Non-profits receive certain discounts<\/a> via WP Manage Ninja.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"550\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-user-about-Fluent-Forms-on-Reddit.webp\" alt=\"Gravity Forms user about Fluent Forms on Reddit\" class=\"wp-image-60348\" style=\"width:634px;height:auto\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-user-about-Fluent-Forms-on-Reddit.webp 824w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-user-about-Fluent-Forms-on-Reddit-300x200.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-user-about-Fluent-Forms-on-Reddit-768x513.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-user-about-Fluent-Forms-on-Reddit-360x240.webp 360w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/figure>\n\n\n\n<div id=\"footable_parent_60302\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_3\" data-footable_id=\"60302\" data-filter-delay=\"1000\" aria-label=\"Gravity Forms vs Fluent Forms: Pricing (sarika)\"            id=\"footable_60302\"\n           data-unique_identifier=\"ninja_table_unique_id_1425309989_60302\"\n           class=\" foo-table ninja_footable foo_table_60302 ninja_table_unique_id_1425309989_60302 ui table  ninja_search_right nt_type_legacy_table selectable striped vertical_centered  footable-paging-right ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                            <col class=\"ninja_column_1 \">\n                            <col class=\"ninja_column_2 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_pricing_plan nt-fvs-header \">Pricing Plan<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_gravity_forms nt-fvs-header \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/gravity-forms-2020-logo-1-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" class=\"alignnone wp-image-60301 size-thumbnail\">Gravity Forms<\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_fluent_forms nt-fvs-header \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-150x150.png\" alt=\"Fluent Forms logo\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-59975\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-150x150.png 150w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-300x300.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon-360x360.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/main_icon.png 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Fluent Forms<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"1477\" class=\"ninja_table_row_0 nt_row_id_1477\">\n            <td>Basic<\/td><td><strong>$59\/year (one-site)<\/strong><\/td><td><strong>Free<\/strong> (unlimited)<\/td>        <\/tr>\n            <tr data-row_id=\"1478\" class=\"ninja_table_row_1 nt_row_id_1478\">\n            <td>Pro<\/td><td><strong>$159\/year (3-sites)<\/strong> <span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Basic and pro features &amp; add-ons<\/span><\/td><td><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$79\/y (single site)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>$159\/y (5-sites)<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$299\/y (unlimited sites)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">(all features inclusive)<\/span><\/p><\/td>        <\/tr>\n            <tr data-row_id=\"1479\" class=\"ninja_table_row_2 nt_row_id_1479\">\n            <td>Elite<\/td><td><p><strong>$259\/y (unlimited sites)<\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">All features and add-ons<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Separate charges apply for <br \/>certified\/community third-party add-ons.)<\/span><\/p><\/td><td><span style=\"font-weight: 400;\">None<\/span><\/td>        <\/tr>\n            <tr data-row_id=\"1480\" class=\"ninja_table_row_3 nt_row_id_1480\">\n            <td>Lifetime Plan<\/td><td><p><b>None currently<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Former: Legacy Developer <\/span><\/p>\n<p><span style=\"font-weight: 400;\">(doesn\u2019t include new add-ons)<\/span><\/p><\/td><td><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$349 (single site)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>$599 (5-sites)<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$899 (unlimited sites)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">(all features inclusive)<\/span><\/p><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n\n\n\n<p>Gravity Forms, in contrast, is a <strong>premium-only<\/strong> plugin. It has 3 pricing tiers and a separate plan for nonprofits. Each pricing tier unlocks additional add-ons and the number of sites.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-ser-on-Reddit-1024x708.webp\" alt=\"Gravity Forms user on Reddit\" class=\"wp-image-60349\" style=\"width:686px;height:auto\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-ser-on-Reddit-1024x708.webp 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-ser-on-Reddit-300x207.webp 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-ser-on-Reddit-768x531.webp 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-ser-on-Reddit-360x249.webp 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-ser-on-Reddit.webp 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gravity Forms has no lifetime pricing plan. Therefore, if you buy the elite license and multiple third-party add-ons, the pricing adds up to quite a lot every year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts: who is right for you<\/h2>\n\n\n\n<p>The thing is, when we talk about plugins, there is no single best. Gravity Forms and Fluent Forms are both very comprehensive and powerful.&nbsp;<\/p>\n\n\n\n<p>That said, you have to side with the form builder that offers the features you need within the price bracket that works for you.&nbsp;<\/p>\n\n\n\n<p>However, you have to keep in mind that your business is scaling, and with that, you might need additional features in your forms as well. The form builder you side with has to accommodate that growing need. You have to take care that getting all those additional features doesn\u2019t make your site heavy. That\u2019s why built-in features are always best to manage and use.&nbsp;<\/p>\n\n\n\n<p>Here are some actionable insights to make this decision easier for you.<\/p>\n\n\n\n<p><strong>Get Gravity Forms if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019re a developer\/agency heavily invested in its ecosystem of third-party add-ons and don\u2019t mind the extra cost.<\/li>\n\n\n\n<li>You are maintaining a legacy site where migrating away from Gravity Forms is not feasible.<\/li>\n\n\n\n<li>You need a specific feature that\u2019s pro in Fluent Forms but is available in Gravity\u2019s basic plan as it\u2019d save you $20 annually.<\/li>\n<\/ul>\n\n\n\n<p><strong>Choose Fluent Forms when:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to start with a free plugin that offers advanced features for free, like conditional logic, payment forms, or conversational forms.&nbsp;<\/li>\n\n\n\n<li>You prefer built-in advanced features like user registration, PDF generation (invoices, tickets, certificates), coupons, inventory, and more (less money &amp; clutter).<\/li>\n\n\n\n<li>You want to build and style beautiful, responsive forms easily without writing a single line of code.<\/li>\n\n\n\n<li>You want a tool that is not only powerful but also lightweight and performance-focused.<\/li>\n\n\n\n<li>Last but not least, you like the idea of a lifetime license &amp; you want to keep the option open to switch from an annual to an LTD plan.&nbsp;<\/li>\n<\/ul>\n\n\n<style>.kadence-column16792_ffab46-25 > .kt-inside-inner-col,.kadence-column16792_ffab46-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column16792_ffab46-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column16792_ffab46-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column16792_ffab46-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column16792_ffab46-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column16792_ffab46-25{position:relative;}.kadence-column16792_ffab46-25, .kt-inside-inner-col > .kadence-column16792_ffab46-25:not(.specificity){margin-bottom:35px;}@media all and (max-width: 1024px){.kadence-column16792_ffab46-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column16792_ffab46-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kb-dynamic-html.kb-dynamic-html-id-31266_50dc67-18 a {    color: #ffffff;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column16792_ffab46-25\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:18px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/fluentforms.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get Fluent Forms Pro<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Although Gravity Forms is widely known as developer-friendly, you can accomplish almost anything with Fluent Forms via its custom CSS and JavaScript section and API hooks.&nbsp;<\/p>\n\n\n\n<p>The difference is, you get some head start (and save time) with Gravity\u2019s third-party add-ons. In the end, it comes down to whether the extra cost and weight on your site are worth it.<\/p>\n\n\n\n<p>For the majority of WordPress users today, Fluent Forms is the clear winner. It&#8217;s more intuitive, has more built-in features, is significantly more affordable, and provides a demonstrably faster &amp; more enjoyable form-building experience. I\u2019d suggest you <a href=\"https:\/\/fluentforms.com\/free-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">give the free version a try<\/a> before making a purchase decision.<\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter items-justified-center is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/wpfluentforms\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/fluentforms\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-wordpress  wp-block-social-link\"><a href=\"https:\/\/wordpress.org\/plugins\/fluentform\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.158,12.786L9.46,20.625c0.806,0.237,1.657,0.366,2.54,0.366c1.047,0,2.051-0.181,2.986-0.51 c-0.024-0.038-0.046-0.079-0.065-0.124L12.158,12.786z M3.009,12c0,3.559,2.068,6.634,5.067,8.092L3.788,8.341 C3.289,9.459,3.009,10.696,3.009,12z M18.069,11.546c0-1.112-0.399-1.881-0.741-2.48c-0.456-0.741-0.883-1.368-0.883-2.109 c0-0.826,0.627-1.596,1.51-1.596c0.04,0,0.078,0.005,0.116,0.007C16.472,3.904,14.34,3.009,12,3.009 c-3.141,0-5.904,1.612-7.512,4.052c0.211,0.007,0.41,0.011,0.579,0.011c0.94,0,2.396-0.114,2.396-0.114 C7.947,6.93,8.004,7.642,7.52,7.699c0,0-0.487,0.057-1.029,0.085l3.274,9.739l1.968-5.901l-1.401-3.838 C9.848,7.756,9.389,7.699,9.389,7.699C8.904,7.67,8.961,6.93,9.446,6.958c0,0,1.484,0.114,2.368,0.114 c0.94,0,2.397-0.114,2.397-0.114c0.485-0.028,0.542,0.684,0.057,0.741c0,0-0.488,0.057-1.029,0.085l3.249,9.665l0.897-2.996 C17.841,13.284,18.069,12.316,18.069,11.546z M19.889,7.686c0.039,0.286,0.06,0.593,0.06,0.924c0,0.912-0.171,1.938-0.684,3.22 l-2.746,7.94c2.673-1.558,4.47-4.454,4.47-7.771C20.991,10.436,20.591,8.967,19.889,7.686z M12,22C6.486,22,2,17.514,2,12 C2,6.486,6.486,2,12,2c5.514,0,10,4.486,10,10C22,17.514,17.514,22,12,22z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">WordPress<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/Fluent_Forms\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/channel\/UCiyeXfnGx9e06hXWf0Hz7ow\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking to get a WordPress form builder, you&#8217;ve undoubtedly encountered two of the biggest names during your research: the long-standing Gravity Forms and the modern,&#8230;<\/p>\n","protected":false},"author":38,"featured_media":60358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-60300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison"],"acf":[],"taxonomy_info":{"category":[{"value":35,"label":"Comparison"}]},"featured_image_src_large":["https:\/\/fluentforms.com\/wp-content\/uploads\/2025\/10\/Gravity-Forms-vs.-Fluent-Forms-1024x536.webp",1024,536,true],"author_info":{"display_name":"Sarika Sarmin","author_link":"https:\/\/fluentforms.com\/author\/sarika\/"},"comment_info":0,"category_info":[{"term_id":35,"name":"Comparison","slug":"comparison","term_group":0,"term_taxonomy_id":35,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","cat_ID":35,"category_count":44,"category_description":"","cat_name":"Comparison","category_nicename":"comparison","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/posts\/60300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/comments?post=60300"}],"version-history":[{"count":0,"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/posts\/60300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/media\/60358"}],"wp:attachment":[{"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/media?parent=60300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/categories?post=60300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/tags?post=60300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}