{"id":30883,"date":"2023-09-11T05:02:04","date_gmt":"2023-09-11T05:02:04","guid":{"rendered":"https:\/\/fluentforms.com\/?p=30883"},"modified":"2026-01-13T04:40:22","modified_gmt":"2026-01-13T04:40:22","slug":"best-lead-capture-forms","status":"publish","type":"post","link":"https:\/\/fluentforms.com\/best-lead-capture-forms\/","title":{"rendered":"The 7 Best Lead Capture Forms You Should Try in 2026"},"content":{"rendered":"\n<p>\u201cYou are out of business if you don\u2019t have a prospect\u2013 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Zig_Ziglar\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zig Zigler<\/a>.\u201d<\/p>\n\n\n\n<p>Mr. Zigler implies that If you don\u2019t have potential customers or leads (prospects), you won\u2019t be able to sustain or operate your business successfully. Prospects are like the lifeblood of any business\u2013 without a continuous flow of prospects, business dies.&nbsp;<\/p>\n\n\n\n<p>So, how would you grow your prospects and keep your business alive?<\/p>\n\n\n\n<p>Well, the straightforward answer is Lead generation. You need to generate leads to power your business in the long run.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/What-is-a-lead-in-marketing-terms-1024x300.png\" alt=\"What is a lead in marketing terms\" class=\"wp-image-30884\" width=\"780\" height=\"228\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/What-is-a-lead-in-marketing-terms-1024x300.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/What-is-a-lead-in-marketing-terms-300x88.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/What-is-a-lead-in-marketing-terms-768x225.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/What-is-a-lead-in-marketing-terms-360x105.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/What-is-a-lead-in-marketing-terms.png 1536w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>To do so, the most popular and effective way to generate leads is through <strong>lead capture forms<\/strong>. It helps to capture the personal information of your prospects so that you can build a sustainable business relationship with them.&nbsp;<\/p>\n\n\n\n<p>So today, our discussion will be around some of the best lead capture forms in business, and yes, we\u2019ll learn how to create impactful lead capture forms for your business effortlessly.&nbsp;<\/p>\n\n\n\n<p>Before diving deeper, let\u2019s recap the basics.&nbsp;<\/p>\n\n\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id30883_4a5fab-ff .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id30883_4a5fab-ff .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id30883_4a5fab-ff .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id30883_4a5fab-ff .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">What is lead capture&nbsp;<\/h2>\n\n\n\n<p>Lead capture is a common term in marketing. It is a clever way for companies to gather information about individuals who are interested in their products\/services and the potential to become future customers.&nbsp;<\/p>\n\n\n\n<p>There are multiple ways you can create a lead capture. However, the most popular and smartest way is creating a strategic form.<strong> <\/strong>This form offers your customers the opportunity to submit their personal information like their name, address, contact details, etc.\u00a0<\/p>\n\n\n\n<p>So, where will you set your lead capture? Well, you can set your form on your brand\u2019s website, social media channels, and even blog posts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is lead capture form<\/h2>\n\n\n\n<p>Simply put, a lead capture form is a tool that helps gather potential customers\u2019 information in exchange for an offer or content.&nbsp;<\/p>\n\n\n\n<p>It is like you are offering a special discount or resourceful materials that attract your ideal customers. And Then you set up a lead-capture form on your website and require visitors to fill up the form in order to get the discount or access the content.&nbsp;<\/p>\n\n\n\n<p>These lead capture forms are common when promoting ebooks, case studies, webinars, etc. When customers truly find your offerings valuable, they willingly provide their personal information through the form to access the offer.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Difference-between-lead-generation-and-lead-capture-1024x300.png\" alt=\"Difference between lead generation and lead capture\n\" class=\"wp-image-30885\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Difference-between-lead-generation-and-lead-capture-1024x300.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Difference-between-lead-generation-and-lead-capture-300x88.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Difference-between-lead-generation-and-lead-capture-768x225.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Difference-between-lead-generation-and-lead-capture-360x105.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Difference-between-lead-generation-and-lead-capture.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why use lead capture forms&nbsp;<\/h2>\n\n\n\n<p>Lead capture is essential for any business selling products or services. Let\u2019s see some more points on why lead capturing is crucial:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It helps establish and expand a strong customer base.<\/li>\n\n\n\n<li>It helps to gather information from potential customers to contact them later, share product details, and encourage purchases.<\/li>\n\n\n\n<li>Lead captures serve as effective marketing tools<\/li>\n\n\n\n<li>Building a database of leads over time provides a valuable asset for long-term business growth.<\/li>\n\n\n\n<li>Lead capture helps you track the performance of your marketing efforts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What makes the best lead capture forms<\/h2>\n\n\n\n<p>The best lead capture forms need to instantly attract website visitors\u2019 attention to capture them as leads. It should shortly inform the visitors of what value they\u2019ll get in exchange for filling out the form.&nbsp;<\/p>\n\n\n\n<p>So, to make your form effective, you should include the following elements in your lead capture form:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A catchy headline<\/li>\n\n\n\n<li>A strategic call-to-action (CTA)<\/li>\n\n\n\n<li>Contact fields<\/li>\n\n\n\n<li>A relevant image<\/li>\n<\/ul>\n\n\n\n<p>According to your needs, you can also include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Different copies<\/li>\n\n\n\n<li>Social proofs<\/li>\n\n\n\n<li>A video<\/li>\n\n\n\n<li>Badges<\/li>\n\n\n\n<li>Testimonials<\/li>\n\n\n\n<li>Cybersecurity trust logos, etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7 best lead capture forms you should try<\/h2>\n\n\n\n<p>All the 7 best lead capture forms we listed here are unique and serve different purposes. Let&#8217;s explore them. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Nail Patel\u2013 Instant Hook<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/NP-1024x595.png\" alt=\"Best Lead capture forms\n\" class=\"wp-image-30886\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/NP-1024x595.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/NP-300x174.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/NP-768x446.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/NP-360x209.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/NP.png 1354w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/neilpatel.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nail Patel<\/a> tops our list and you will know why in minutes. Who\u2019s Nail Patel by the way?&nbsp;<\/p>\n\n\n\n<p>Nail Patel is one of the most famous digital marketers and he provides top-notch digital marketing services worldwide.&nbsp;<\/p>\n\n\n\n<p>As soon as you land on Nail Patel\u2019s website, and you know a bit about SEO, you will be enchanted by the magical lead-capturing process. And eventually, you will happily submit your personal information to Nail Patel\u2019s disposal.&nbsp;<\/p>\n\n\n\n<p>The way Nail Patel hooks and engages the visitors in the process couldn\u2019t be any better.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s explore them individually with the following images\u2013<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"623\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-1.png\" alt=\"Best Lead capture forms\n\" class=\"wp-image-30888\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-1.png 925w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-1-300x202.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-1-768x517.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-1-360x242.png 360w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><\/figure>\n\n\n\n<p>The lead-capturing process starts with a very simple but effective question\u2013 <strong>Want More SEO Traffic<\/strong>?<\/p>\n\n\n\n<p>Who knows the importance of SEO, won\u2019t be able to overlook this question. This is not just a question, it is offering to analyze your website for free. Who doesn\u2019t want to grab such an interesting offer?&nbsp;<\/p>\n\n\n\n<p>Now look at the personalized copies that briefly describe what, why, and how. You will feel like Nail Pate is directly talking to you and he\u2019s making a direct effort to grow your business.&nbsp;<\/p>\n\n\n\n<p>Additionally, he adds a tricky image of his face as a \u201cChathead\u201d that gives a sense of trust and makes it more like a real-time conversation.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"575\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-2-1.png\" alt=\"great Lead capture forms- NP\n\n\" class=\"wp-image-30889\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-2-1.png 899w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-2-1-300x192.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-2-1-768x491.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-2-1-360x230.png 360w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/figure>\n\n\n\n<p>In this stage, he\u2019s sorting out the audience by asking the level of marketing. This way he will be able to connect the leads later according to their level.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"566\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-3.png\" alt=\"Excellent Lead capture forms\n\" class=\"wp-image-30890\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-3.png 929w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-3-300x183.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-3-768x468.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-3-360x219.png 360w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/figure>\n\n\n\n<p>In this stage, he\u2019s clarifying what you certainly want. By knowing this he will be able to pitch his services more accurately and properly.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"897\" height=\"615\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-4.png\" alt=\"Lead capture \" class=\"wp-image-30891\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-4.png 897w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-4-300x206.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-4-768x527.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-4-360x247.png 360w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/figure>\n\n\n\n<p>A strategic question asked here, this will help Nail Patel assume your business size and potential.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"834\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-5.png\" alt=\"lead forms\n\" class=\"wp-image-30892\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-5.png 889w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-5-300x281.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-5-768x720.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-5-360x338.png 360w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><\/figure>\n\n\n\n<p>An obvious and straightforward question asked.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-6-1024x581.png\" alt=\"Nail patel lead forms \n\" class=\"wp-image-30893\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-6-1024x581.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-6-300x170.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-6-768x436.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-6-360x204.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-6.png 1147w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>And here he gives a sense of flexibility that you can make it happen yourself or get connected with Nail Patel.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-7-1024x722.png\" alt=\"Best lead capture forms\n\" class=\"wp-image-30894\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-7-1024x722.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-7-300x212.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-7-768x542.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-7-360x254.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Screenshot-20-7.png 1326w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Consequently, you are at the last stage where you need to submit your contact details. <\/p>\n\n\n\n<p>Why? <\/p>\n\n\n\n<p>Because you wanted a free website analysis and the result is here. Fill up the form with your information and click <strong>\u201cYES, SEND ME THE RESULTS\u201d. <\/strong>What an amazing and smooth way of <a href=\"https:\/\/fluentforms.com\/inbound-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">inbound lead generation<\/a>, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Zebra\u2013 Gamified Approach<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.thezebra.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zebra<\/a> is one of the best insurance industry leaders and it has charming lead capture forms. They not only have excellent landing pages, but the approach to capturing information is exceptionally well thought out.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1006\" height=\"553\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zeb-1.png\" alt=\"lead capture forms \" class=\"wp-image-30895\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zeb-1.png 1006w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zeb-1-300x165.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zeb-1-768x422.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zeb-1-360x198.png 360w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><\/figure>\n\n\n\n<p>Once you\u2019ve entered some basic information\u2013 the ZIP code, Zebra \u2018gamifies\u2019&nbsp; its lead capture form by enhancing the accuracy of your insurance quote as you enter more information.&nbsp;<\/p>\n\n\n\n<p>When you respond to an additional question, a percentage meter increases in real time, prompting you to answer more questions.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/the-zeb-2-1024x620.png\" alt=\"lead generation forms\n\" class=\"wp-image-30896\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/the-zeb-2-1024x620.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/the-zeb-2-300x182.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/the-zeb-2-768x465.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/the-zeb-2-360x218.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/the-zeb-2-1536x930.png 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/the-zeb-2.png 1611w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/zeb-3-2-1024x614.png\" alt=\"zebra lead capture forms\" class=\"wp-image-30899\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/zeb-3-2-1024x614.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/zeb-3-2-300x180.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/zeb-3-2-768x461.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/zeb-3-2-360x216.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/zeb-3-2-1536x921.png 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/zeb-3-2.png 1556w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As the insurance industry is a complex business, the form is a bit long. But it simplifies things for its audience.&nbsp;<\/p>\n\n\n\n<p>The form has a clean and user-friendly interface that ensures users don\u2019t get overwhelmed. They ask strategic questions step-by-step, make it easy for any visitors, and capture them as potential leads.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. HubSpot\u2013 Minimalistic<\/h3>\n\n\n\n<p>While HubSpot\u2019s <a href=\"https:\/\/website.grader.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Website Grader <\/a>might look like a simple tool, this is really a lead generation form in camouflage. What makes it great is that it only asks for two pieces of information before it offers you value.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"686\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/hubs.png\" alt=\"hubspot best lead capture forms \" class=\"wp-image-30900\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/hubs.png 920w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/hubs-300x224.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/hubs-768x573.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/hubs-360x268.png 360w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n\n<p>After you\u2019ve entered your website link and email address, you will receive a personalized website audit and the site\u2019s performance data.&nbsp;<\/p>\n\n\n\n<p>If you closely analyze the form, you can see that the form is super simple and the copies are clear and concise. Also, they prioritize and highlight their data privacy concerns at the bottom of the form giving visitors a sense of data protection.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. ActiveCampaign\u2013 Personalized<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActiveCampaign<\/a> is a big name in the digital marketing industry. It offers effortless email marketing and automation services. And yes, it has one of the most captivating lead capture<a href=\"https:\/\/fluentforms.com\/wordpress-multi-step-form\/\" target=\"_blank\" rel=\"noreferrer noopener\"> step forms<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ACMP-1-1024x436.png\" alt=\"Active campaign's lead capture forms\" class=\"wp-image-30901\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ACMP-1-1024x436.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ACMP-1-300x128.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ACMP-1-768x327.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ACMP-1-360x153.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ACMP-1.png 1211w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As you land on their website, you will immediately notice a hook that asks you to put your email address and Get Started with no credit card required.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"831\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-2.png\" alt=\"Active campaign's lead generation forms\" class=\"wp-image-30902\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-2.png 927w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-2-300x269.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-2-768x688.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-2-360x323.png 360w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><\/figure>\n\n\n\n<p>As you get started with your email, the form starts talking to you with a big \u201cWelcome\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-3-1024x740.png\" alt=\"Active campaign's lead collecting forms\" class=\"wp-image-30903\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-3-1024x740.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-3-300x217.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-3-768x555.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-3-360x260.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-3.png 1237w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Upon completing the previous form, it starts personalizing your experience. No hide and seek, it directly asks you \u201cLet\u2019s personalize your platform &amp; experience\u201d. Simple &amp; effective copy, ha?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-4-1024x718.png\" alt=\"Active campaign's form for lead capture\" class=\"wp-image-30904\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-4-1024x718.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-4-300x210.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-4-768x538.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-4-360x252.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Ac-4.png 1143w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Finally, it calls your name! And what a nice way to ask you to set up your password.&nbsp;<\/p>\n\n\n\n<p>What makes ActiveCampaign\u2019s form the best lead capture form is that it takes you through multiple steps but you don\u2019t feel bored at all.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Moz- Give and Take Approach<\/h3>\n\n\n\n<p>If you know a bit about SEO, you must have heard about <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Moz<\/a> before. Moz is a popular SEO service provider and one of the pioneers in this industry.&nbsp;<\/p>\n\n\n\n<p>Whenever it comes to digital marketing, Moz has a lot to follow. No exception when it comes to the best lead capture forms. Let\u2019s explore the form.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Moz-1-1024x418.png\" alt=\"Moz's best lead capture forms\" class=\"wp-image-30905\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Moz-1-1024x418.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Moz-1-300x122.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Moz-1-768x313.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Moz-1-360x147.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Moz-1.png 1279w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Moz starts with a powerful statement\u2013 The World\u2019s most accurate SEO data. Then they tempt you with some numeric data that drives you to analyze your website too.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/moz-2-1024x711.png\" alt=\"Moz forms for lead capture \" class=\"wp-image-30906\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/moz-2-1024x711.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/moz-2-300x208.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/moz-2-768x533.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/moz-2-360x250.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/moz-2.png 1372w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you enter your domain, it asks you to fill up a pop-up form to create an account and get your result.&nbsp;<br>In the form, they\u2019ve used seven different fields that help better understand their audience. One more thing worth noticing, they use a <a href=\"https:\/\/fluentforms.com\/recaptcha-vs-hcaptcha\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google reCaptcha <\/a>in the form that helps Moz to prevent any <a href=\"https:\/\/fluentforms.com\/akismet-vs-recaptcha\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact form spamming<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Zoho\u2013 Unskippable<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zoho-1024x521.png\" alt=\"Zoho lead generation form\" class=\"wp-image-30907\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zoho-1024x521.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zoho-300x153.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zoho-768x391.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zoho-360x183.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zoho-1536x782.png 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Zoho.png 1676w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.zoho.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zoho<\/a> is another familiar CRM software among marketers. Zoho created one of the ideal lead capture forms. Why is it ideal?<br><\/p>\n\n\n\n<p>Because it includes a lot of captivating elements on the page. It includes a nice vibrant page maintaining the brand\u2019s theme. A video is on the left side of the form and engaging copies.&nbsp;<\/p>\n\n\n\n<p>What makes it great is its well-thought inclusion of such elements. Sometimes we\u2019re not convinced enough to fill up a form, but Zoho adds a video that effectively influences you to get started immediately.<\/p>\n\n\n\n<p>The bounce rate of such lead capture forms is very low and that\u2019s why Zoho is on our list of the best lead capture forms.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Eharmony\u2013 Best sorting<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.eharmony.com\/\" target=\"_blank\" rel=\"noopener\">Eharmony <\/a>is a popular dating site. People visit here looking for love and it\u2019s difficult for Eharmony to capture ideal customers.&nbsp;<\/p>\n\n\n\n<p>However, a great form design starts with knowing the audience and what they are looking for before they start filling out a form. And Eharmony mastered this concept.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-1-1024x506.png\" alt=\"eHarmony's best lead capture form\" class=\"wp-image-30908\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-1-1024x506.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-1-300x148.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-1-768x380.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-1-360x178.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-1-1536x759.png 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-1.png 1695w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To maximize the number of users, Eharmony highlights the free aspect of signing up. It then removes friction by using a multi-step form design to get the session started.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-2-1024x505.png\" alt=\"eHarmony's form for lead capture\n\" class=\"wp-image-30909\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-2-1024x505.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-2-300x148.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-2-768x379.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-2-360x178.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-2-1536x758.png 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/har-2.png 1707w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With the perfect images in the background, it introduces an excellent form and copy that immediately attracts users to get started.&nbsp;<\/p>\n\n\n\n<p>The process of sorting out the visitors is super effective and engaging indeed.&nbsp;<\/p>\n\n\n\n<p>Also, did you notice a trust badge in the right corner? It shows Eharmony\u2019s trustworthiness and people love such elements on the web.&nbsp;<\/p>\n\n\n\n<p>Congrats! We\u2019re done with exploring our best lead capture forms. But, aren\u2019t you excited to know how to create an ideal form effortlessly for your business?&nbsp;<\/p>\n\n\n\n<p>Well, we are excited to discuss how you can create your lead capture form quickly using a <a href=\"https:\/\/fluentforms.com\/inbound-marketing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation tool<\/a>.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id29470_f72408-5b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29470_f72408-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29470_f72408-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:24px;padding-right:0px;padding-bottom:24px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29470_f72408-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29470_f72408-5b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29470_f72408-5b > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29470_f72408-5b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col{padding-top:60px;padding-right:40px;padding-bottom:60px;padding-left:40px;}.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col,.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col{background-color:#002f6b;}.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29470_66a4bf-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col{padding-right:20px;padding-left:20px;flex-direction:column;justify-content:center;}.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col,.kadence-column29470_66a4bf-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29470_66a4bf-c5, .kt-inside-inner-col > .kadence-column29470_66a4bf-c5:not(.specificity){margin-right:-25px;margin-left:-25px;}}.ni-blog-form .ff-el-form-check{  display: none;}.ni-blog-form .ff-t-cell.ff-t-column-2 {    position: absolute;    width: 25%;    right: 13px;    top: 9px;}.ni-blog-form .ff-t-container.ff-column-container.ff_columns_total_2 {    position: relative;    top: 0;}.ni-blog-form .ff-t-cell.ff-t-column-1 {    flex-basis: 100% !important;}.ni-blog-form input.ff-el-form-control[name=\"email\"][type=\"email\"] {    height: 60px;}.ni-blog-form form#fluentform_222 {    margin-top: 10px !important;    margin-bottom: 0 !important;}@media (min-width: 320px) and (max-width: 767px) {    .ni-blog-form .ff-t-cell.ff-t-column-2 {        position: absolute;        width: 33%;        right: 10px;        top: 9px;    }   }.ni-blog-form .ff-el-input--content span {    color: #fff;    font-weight:400;    font-size: 18px;}.ni-blog-form #fluentform_222_success {    color: #fff;    margin-top: 20px;    margin-bottom: 20px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29470_66a4bf-c5 ni-blog-form\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29470_3a9e3c-dc, .wp-block-kadence-advancedheading.kt-adv-heading29470_3a9e3c-dc[data-kb-block=\"kb-adv-heading29470_3a9e3c-dc\"]{font-size:26px;line-height:38px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29470_3a9e3c-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29470_3a9e3c-dc[data-kb-block=\"kb-adv-heading29470_3a9e3c-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading29470_3a9e3c-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading29470_3a9e3c-dc[data-kb-block=\"kb-adv-heading29470_3a9e3c-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading29470_3a9e3c-dc wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading29470_3a9e3c-dc\">Enjoying this article?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29470_cd3308-c5, .wp-block-kadence-advancedheading.kt-adv-heading29470_cd3308-c5[data-kb-block=\"kb-adv-heading29470_cd3308-c5\"]{padding-bottom:0px;margin-bottom:20px;font-size:18px;line-height:32px;font-weight:400;font-style:normal;font-family:Nunito;}.wp-block-kadence-advancedheading.kt-adv-heading29470_cd3308-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29470_cd3308-c5[data-kb-block=\"kb-adv-heading29470_cd3308-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading29470_cd3308-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading29470_cd3308-c5[data-kb-block=\"kb-adv-heading29470_cd3308-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading29470_cd3308-c5 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading29470_cd3308-c5\">We regularly publish actionable content on our blog. Subscribe to get them delivered straight to your inbox.<\/h2>\n\n\n<div class='fluentform ff-default fluentform_wrapper_222 ffs_default_wrap'><form data-form_id=\"222\" id=\"fluentform_222\" class=\"frm-fluent-form fluent_form_222 ff-el-form-top ff_form_instance_222_1 ff-form-loading ff_has_v3_recptcha ffs_default\" data-form_instance=\"ff_form_instance_222_1\" method=\"POST\" data-recptcha_key=\"6LdopigqAAAAAEI5ro4mv8QCAFxuCaEtx982sOt4\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Inside Blog Subscription Form<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_222_item_sf\" aria-label=\"Subscribe\">\n                    Subscribe                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_222__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_222_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n        <input type='hidden' name='__fluent_form_embded_post_id' value='30883' \/><input type=\"hidden\" id=\"_fluentform_222_fluentformnonce\" name=\"_fluentform_222_fluentformnonce\" value=\"cbf547d094\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/30883\" \/><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 80%;'><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_222_email' id='label_ff_222_email' aria-label=\"Your email address\">Your email address<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_222_email\" class=\"ff-el-form-control\" placeholder=\"Your Email Address\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 20%;'><div class='ff-el-group ff-text-left ff_submit_btn_wrapper ff_submit_btn_wrapper_custom'><button class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style wpf_has_custom_css\" type=\"submit\" name=\"custom_submit_button-222_1\" data-name=\"custom_submit_button-222_1\"  aria-label=\"Subscribe\">Subscribe<\/button><style>form.fluent_form_222 .wpf_has_custom_css.ff-btn-submit { background-color:rgba(26, 126, 251, 1);border-color:rgba(26, 126, 251, 1);color:#ffffff;min-width:100%; }form.fluent_form_222 .wpf_has_custom_css.ff-btn-submit:hover { background-color:rgba(39, 134, 252, 1);border-color:rgba(39, 134, 252, 1);color:rgba(255, 255, 255, 1);min-width:100%; } <\/style><\/div><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label asterisk-right\"><label   aria-label=\"Checkbox Field\">Checkbox Field<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check- ff_item_selected'><label class='ff-el-form-check-label' for='checkbox_b367968c5cfc171c232de976ba69e527'><input  type=\"checkbox\" name=\"checkbox[]\" data-name=\"checkbox\" class=\"ff-el-form-check-input ff-el-form-check-checkbox\" checked=\"1\" value=\"Yes, I\u2019d like to receive promotional offers from WPManageNinja\"  id='checkbox_b367968c5cfc171c232de976ba69e527' aria-label='Yes, I\u2019d like to receive promotional offers from WPManageNinja' aria-invalid='false' aria-required=false> <span>Yes, I\u2019d like to receive promotional offers from WPManageNinja<\/span><\/label><\/div><\/div><\/div><input type=\"hidden\" name=\"hidden\" value=\"https:\/\/fluentforms.com\/wp-json\/wp\/v2\/posts\/30883\" data-name=\"hidden\" ><\/fieldset><\/form><div id='fluentform_222_errors' class='ff-errors-in-stack ff_form_instance_222_1 ff-form-loading_errors ff_form_instance_222_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_222_1 = {\"id\":\"222\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_222_1\",\"form_id_selector\":\"fluentform_222\",\"rules\":{\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"This field is required\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\",\"global\":false,\"global_message\":\"This field must contain a valid email\"}},\"checkbox\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"This field is required\"}},\"g-recaptcha-response\":[]},\"debounce_time\":300};\n                            <\/script>\n            \n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading29470_c2111d-56, .wp-block-kadence-advancedheading.kt-adv-heading29470_c2111d-56[data-kb-block=\"kb-adv-heading29470_c2111d-56\"]{padding-top:0px;margin-top:-10px;font-size:18px;line-height:30px;font-weight:400;font-style:normal;font-family:Nunito;}.wp-block-kadence-advancedheading.kt-adv-heading29470_c2111d-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29470_c2111d-56[data-kb-block=\"kb-adv-heading29470_c2111d-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading29470_c2111d-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading29470_c2111d-56[data-kb-block=\"kb-adv-heading29470_c2111d-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading29470_c2111d-56 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading29470_c2111d-56\">We won\u2019t spam you. You can unsubscribe whenever you want.<\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Create the best lead capture forms for your business<\/h2>\n\n\n\n<p>In today\u2019s business arena, where customer attention is fleeting, capturing leads is integral for business success. <a href=\"https:\/\/fluentforms.com\/best-email-capture-tools-for-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead capture forms<\/a> serve as powerful tools that enable tons of business opportunities.<\/p>\n\n\n\n<p>Creating a perfect lead capture form for your business requires careful planning, strategic thinking, and an understanding of your target audience&#8217;s needs.&nbsp;<\/p>\n\n\n\n<p>To create a form smoothly and flawlessly, you just need only one tool\u2013 <a href=\"https:\/\/fluentforms.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fluent Forms<\/a>.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s a step-by-step guide on how to craft a lead capture form with Fluent Forms that truly shine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fluent Forms\u2013 An irreplaceable lead capture tool&nbsp;<\/h3>\n\n\n\n<p>Fluent Forms is an integral lead capture tool that empowers you to harness the potential of your website visitors and transform them into valuable leads.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s practically create the best lead capture forms in 5 easy steps\u2013&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Step 1: Install the Fluent Forms Plugin<\/h4>\n\n\n\n<p>All you need to do is follow the process below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First of all, access your WordPress dashboard.<\/li>\n\n\n\n<li>Navigate to the &#8220;Plugins&#8221; option (left menu bar)<\/li>\n\n\n\n<li>Select &#8220;Add New&#8221; from the Plugins menu.<\/li>\n\n\n\n<li>In the search bar enter &#8220;Fluent Forms&#8221; as your search query.<\/li>\n\n\n\n<li>You&#8217;ll then notice Fluent Forms listed among the results.&nbsp;<\/li>\n\n\n\n<li>Click on &#8220;Install&#8221;<\/li>\n\n\n\n<li>Once the installation is complete, click on &#8220;Activate&#8221; to activate the Fluent Forms plugin.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/06\/How-to-install-FF-2.mp4\"><\/video><figcaption class=\"wp-element-caption\">Installing Fluent Forms Effortlessly<\/figcaption><\/figure>\n\n\n\n<p>Certainly, Installing Fluent Forms is like installing any other WordPress plugin.&nbsp;<\/p>\n\n\n\n<p>Done with installing Fluent Forms? Now you are all set to build your first lead capture form.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Step 2: Create a new form&nbsp;<\/h4>\n\n\n\n<p>Just follow the steps below to start creating your form\u2013<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head over to your dashboard.<\/li>\n\n\n\n<li>Locate On the left-hand side menu and click on &#8220;Fluent Forms.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-1024x504.png\" alt=\"Fluent Forms- Best Lead Capture Forms builder\" class=\"wp-image-30910\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-1024x504.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-300x148.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-768x378.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-360x177.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form.png 1463w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>&#8220;Within Fluent Forms, you&#8217;ll find the &#8220;Add New Form&#8221; button. Click on it to start creating your form.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-2-1024x498.png\" alt=\"Fluent Forms: Learn hoe to create Best Lead Capture Forms\" class=\"wp-image-30911\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-2-1024x498.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-2-300x146.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-2-768x373.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-2-360x175.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-2.png 1473w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Clicking &#8220;Add New Form&#8221; will show you three distinct options to choose from-<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-3-1024x445.png\" alt=\"Fluent Forms lead generation form building \" class=\"wp-image-30912\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-3-1024x445.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-3-300x130.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-3-768x334.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-3-360x156.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-3.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New Blank Form:<\/strong> Start from scratch and build your form to your exact specifications.<\/li>\n\n\n\n<li><strong>Create Conversational Form:<\/strong> If you want a more interactive and engaging form, this choice lets you create a conversational form.<\/li>\n\n\n\n<li><strong>Choose a Template:<\/strong> Explore a range of pre-designed form templates<\/li>\n<\/ul>\n\n\n\n<p>If you opt for the &#8220;New Blank Form&#8221; option, you&#8217;ll find an interface where you can start designing your form from the ground up.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-4-1024x532.png\" alt=\"Create the best lead capture forms with fluent forms\" class=\"wp-image-30913\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-4-1024x532.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-4-300x156.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-4-768x399.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-4-360x187.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-4.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Step 3: Add fields and customize your lead capture form<\/h4>\n\n\n\n<p>Adding fields in your lead capture form is simple and easy. Fluent Forms has 50+ input fields that come within 4 different categories; General Fields, Advanced Fields, Container, and Payment Fields.<\/p>\n\n\n\n<p>To create a lead capture form, let\u2019s start with the basics. We will add the Name, Email, Phone, and address fields first.<\/p>\n\n\n\n<p>You can customize these fields as far as your needs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-5-1024x426.png\" alt=\"Creating forms for lead generation with fluent forms\" class=\"wp-image-30914\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-5-1024x426.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-5-300x125.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-5-768x320.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-5-360x150.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-create-a-new-form-5.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Don\u2019t forget to utilize advanced options to make your form more dynamic.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Step 4: Design your lead capture form<\/h4>\n\n\n\n<p>Once you include all the necessary fields in the form, you have the option to preview and design.&nbsp;<\/p>\n\n\n\n<p>Find the preview button just beside the \u201cSave Form\u201d button.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-1024x288.png\" alt=\"Designing lead capture forms \" class=\"wp-image-30915\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-1024x288.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-300x84.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-768x216.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-360x101.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Upon clicking the \u201cPreview\u201d button, you will have an interface with options to design your form.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-2-1024x470.png\" alt=\"Designing lead capture forms \" class=\"wp-image-30916\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-2-1024x470.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-2-300x138.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-2-768x353.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-2-360x165.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/ff-design-your-form-2.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You have full access to customize your form like changing your form\u2019s style, the container\u2019s color, the margin &amp; padding, the asterisk style, the after-submit message style, and many more.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"720\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/best-Lead-capture-forms-final-.png\" alt=\"Example of Best Lead capture forms using Fluent Forms\" class=\"wp-image-30917\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/best-Lead-capture-forms-final-.png 984w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/best-Lead-capture-forms-final--300x220.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/best-Lead-capture-forms-final--768x562.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/best-Lead-capture-forms-final--360x263.png 360w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/figure>\n\n\n\n<p>Once you are done with designing your form, now you can publish your form on any page of your website or maybe you want to create a landing page.&nbsp;<\/p>\n\n\n\n<p>Moreover, you can effortlessly share your form outside of WordPress.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Step 5: Publish your lead capture form<\/h4>\n\n\n\n<p>There are multiple ways you can publish your form. One way is to just copy the shortcode and paste it to a page or post.&nbsp;<\/p>\n\n\n\n<p>You can also utilize the landing page feature, or as mentioned earlier, you can also share your form outside WordPress.<\/p>\n\n\n\n<p>To publish your lead capture form on a page, you need to go to \u201cPages\u201d from your WordPress dashboard.&nbsp;<\/p>\n\n\n\n<p>You can add a new page or you can publish it on an existing page.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/FF-pages-1024x636.png\" alt=\"Publishing your lead capture forms\" class=\"wp-image-30918\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/FF-pages-1024x636.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/FF-pages-300x186.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/FF-pages-768x477.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/FF-pages-360x224.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/FF-pages.png 1328w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On your page, insert your form\u2019s shortcode.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Publishing-1024x308.png\" alt=\"Publishing your lead capture forms\" class=\"wp-image-30919\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Publishing-1024x308.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Publishing-300x90.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Publishing-768x231.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Publishing-360x108.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Publishing.png 1253w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you set your shortcode, your form is all functional.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Demo-form-2-1024x492.png\" alt=\"Publishing your lead capture forms with fluent forms\" class=\"wp-image-30922\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Demo-form-2-1024x492.png 1024w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Demo-form-2-300x144.png 300w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Demo-form-2-768x369.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Demo-form-2-360x173.png 360w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Demo-form-2-1536x737.png 1536w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Demo-form-2.png 1575w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We\u2019re done with the process of crafting the best lead capture forms with Fluent Forms.&nbsp;<\/p>\n\n\n\n<p>As we tried to give you a comprehensive guideline, we should not overlook one more aspect\u2013 the best practices for creating a lead capture form.&nbsp;<\/p>\n\n\n<style>.kadence-column16792_ffab46-25 > .kt-inside-inner-col,.kadence-column16792_ffab46-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column16792_ffab46-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column16792_ffab46-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column16792_ffab46-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column16792_ffab46-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column16792_ffab46-25{position:relative;}.kadence-column16792_ffab46-25, .kt-inside-inner-col > .kadence-column16792_ffab46-25:not(.specificity){margin-bottom:35px;}@media all and (max-width: 1024px){.kadence-column16792_ffab46-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column16792_ffab46-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kb-dynamic-html.kb-dynamic-html-id-31266_50dc67-18 a {    color: #ffffff;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column16792_ffab46-25\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:18px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/fluentforms.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get Fluent Forms Pro<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lead capture form best practices<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Lead-capture-form-best-practices-512x1024.png\" alt=\"lead capture form best practices\" class=\"wp-image-30923\" width=\"620\" height=\"1240\" srcset=\"https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Lead-capture-form-best-practices-512x1024.png 512w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Lead-capture-form-best-practices-150x300.png 150w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Lead-capture-form-best-practices-768x1536.png 768w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Lead-capture-form-best-practices-256x512.png 256w, https:\/\/fluentforms.com\/wp-content\/uploads\/2023\/09\/Lead-capture-form-best-practices-1024x2048.png 1024w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Here are 7 best practices you should know when it comes to lead capture form building. Let\u2019s discuss them briefly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set your form in the right position on your landing page<\/h3>\n\n\n\n<p>There\u2019s no rule that you should follow religiously. However, the most recommended place is the <strong>Top<\/strong> of the page.&nbsp;<\/p>\n\n\n\n<p>Because if you set your form on the top of the page, it needs no scrolling at all. Visitors come to your landing page and immediately understand the intent of the page easily.&nbsp;<\/p>\n\n\n\n<p>However, what\u2019s important is your business needs. Set your lead capture form according to your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Determine your form length<\/h3>\n\n\n\n<p>Certainly, the form length is the biggest concern. The length of your form creates a tradeoff between the quantity and quality of the leads you get.&nbsp;<\/p>\n\n\n\n<p>Shorter forms usually <a href=\"https:\/\/fluentforms.com\/the-secret-of-lead-generation-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">generate more leads<\/a> as they need less time to fill up. But, your leads from short forms vary widely in quality.<\/p>\n\n\n\n<p>Longer forms require more time to fill up which may get you fewer leads. However, the quality of leads is better with longer forms.&nbsp;<\/p>\n\n\n\n<p>So, when creating your lead capture form, find a good balance according to your business needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choose what fields to add to your form<\/h3>\n\n\n\n<p>Whatever your form\u2019s length is, the best practice is to only ask essential questions that will help you qualify your lead and reach out to your customer later.<\/p>\n\n\n\n<p>So, you should add as few fields as possible to your lead-capture form. This will significantly boost your conversion rates. Also, you can always ask more questions after the lead enters your funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Add your privacy policy<\/h3>\n\n\n\n<p>According to the laws in the United States,<a href=\"https:\/\/fluentforms.com\/gdpr-consent-form\/\" target=\"_blank\" rel=\"noreferrer noopener\"> European Union<\/a>, Canada, and Australia, you must have a privacy policy when collecting personal information. These laws cover sensitive information like the full name and mailing address of your visitors.&nbsp;<\/p>\n\n\n\n<p>Wherever your form is, you should place your privacy policy where it\u2019s properly noticeable. It puts your prospective customers at ease if they are confused about sharing their information.&nbsp;<\/p>\n\n\n\n<p>There\u2019s no certain rule as to where you should place your privacy policy, but commonly companies place it above the Call-to-action button.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Change your submission button\u2019s text<\/h3>\n\n\n\n<p>The last crucial element of your lead-capture form is the submission button. Usually, the default button text is \u201csubmit.\u201d However, this isn\u2019t the best.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6737\/don-t-submit-to-landing-page-button-text.aspx?hubs_content=blog.hubspot.com\/blog\/tabid\/6307\/bid\/28472\/the-5-critical-components-of-fantastic-lead-capture-forms.aspx&amp;hubs_content-cta=Buttons%20labeled%20%E2%80%9Csubmit%E2%80%9D%20had%20lower%20conversion%20rates\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">A study<\/a> conducted by HubSpot shows that a button labeled with \u201cSubmit\u201d has lower conversion rates.<\/p>\n\n\n\n<p>The research concludes that the top-performing take-ups are \u201cclick here\u201d and \u201cgo,\u201d which have 5% to 12% more conversions than the \u201csubmit\u201d button on the form.&nbsp;<\/p>\n\n\n\n<p>Moreover, it is not only text that matters. The button color is also a fact that you should take into consideration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Do A\/B testing&nbsp;<\/h3>\n\n\n\n<p>Conducting A\/B tests of your lead generation effort is an excellent way to identify the most effective variation of your lead capture form\u2019s design, copy, and button. That\u2019s how you can get better conversion.&nbsp;<\/p>\n\n\n\n<p>Experimentation often helps to understand your strategy better and find a better approach for your business.&nbsp;<\/p>\n\n\n\n<p>Keep in mind that when you A\/B test your form, make sure that you test one element at a time. For example, if you\u2019re testing the color and text of your submission button, don\u2019t simultaneously test the button size or anything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Send an automatic Thank You mail<\/h3>\n\n\n\n<p>You are using a lead capture form for multiple reasons. Whatever your purpose is, don\u2019t forget to send a thank you message once they hit your submit button.&nbsp;<\/p>\n\n\n\n<p>In this case, the autoresponder comes in handy. Form builder like <a href=\"https:\/\/fluentforms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fluent Forms<\/a> has this functionality and you can utilize such an excellent feature. This not only gives your prospects a great experience but it helps initiate a great relationship at the right moment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts on best lead capture forms<\/h2>\n\n\n\n<p>In the digital landscape, lead capture forms are essential for businesses. They help to build a strong customer base, nurture leads, and increase conversions.<\/p>\n\n\n\n<p>Throughout this article, we&#8217;ve explored their significance, and components of effective forms, and showcased real examples.<\/p>\n\n\n\n<p>Now, you grasp the essence of mastering lead capture for business success. Armed with <a href=\"https:\/\/fluentforms.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fluent Forms<\/a>, you&#8217;re ready to create some of the best lead capture forms for your business.&nbsp;<\/p>\n\n\n\n<p>Thank you for being part of this quest. Feel free to share your thoughts in the comments below.<\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter items-justified-center is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/wpfluentforms\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/fluentforms\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 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c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-wordpress  wp-block-social-link\"><a href=\"https:\/\/wordpress.org\/plugins\/fluentform\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.158,12.786L9.46,20.625c0.806,0.237,1.657,0.366,2.54,0.366c1.047,0,2.051-0.181,2.986-0.51 c-0.024-0.038-0.046-0.079-0.065-0.124L12.158,12.786z M3.009,12c0,3.559,2.068,6.634,5.067,8.092L3.788,8.341 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