You look after your guests.We help them book direct.
Managed direct-booking websites for self-catering.
More bookings. Less dependence on OTAs.
£250/month.
The web doesn't stand still.
Successful direct-booking websites aren't brochures. They need to live and respond to the world around them.
Search habits change. New competitors appear. Platforms evolve. Technology moves on.
A managed website evolves with your business, keeping pace with change while remaining secure, fast and focused on generating direct bookings.
That's where we come in.
We're Firinn
Firinn helps self-catering owners grow direct bookings through better websites, search visibility and ongoing management.
Built on three decades of experience in web development and SEO, with a specialist focus on self-catering accommodation.
Firinn is Gaelic for truth. No hype. No vanity metrics. No BS. Just honest advice and solid work that helps owners depend less and less on OTAs.
Because we work on an ongoing basis, our success comes from improving your website over time — not continually finding new projects to sell.
All engagements are founder-led.
Your website, managed.
For self-catering owners who want somebody capable looking after the website.
Somebody you can actually reach on the phone.
We build, host, maintain and improve your website as part of a simple ongoing arrangement.
No maintenance headaches. No wondering what needs done next. No security scares.
A website that's actively looked after, continually improved and focused on direct bookings.
The goal isn't to replace Airbnb or Booking.com. It's to give you more control over where your bookings come from.
Managed Direct Booking Websites
12-month minimum
- Quarterly reviews & planning
- Ongoing improvements
- Direct access to us
- Search visibility monitoring
- Performance & uptime monitoring
- Purpose-built website
- Hosting & maintenance
+ £85/mo per additional property on the same site
How we deliver
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Understand your business
Every property is different. We start by understanding your accommodation, your guests and your goals for direct bookings.
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Build strong foundations
We create your website, migrate content where needed, and put the technical and content foundations in place for long-term growth.
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Manage and monitor
Between reviews, we're actively looking after the website. We monitor performance and search visibility, maintain the technical foundations, apply updates, resolve issues and make the small improvements that keep everything running smoothly.
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Review and improve
Every quarter we review what's working, identify opportunities and agree the next priorities. Then we put them into action, helping your website stay visible, relevant and effective as the market evolves.
A trusted second opinion
Questions come up.
An email arrives about your domain name. You want to change booking system. Somebody recommends a new thing. Do you really need to be on TikTok?
Not every question needs a project. Sometimes you just want an experienced second opinion.
That's part of the service.
We work with a small number of self-catering businesses so we can build genuine long-term relationships with the owners we support.
If you're unsure about something related to your website, direct bookings or online presence, just give us a call or a message.
You've got our number.
Not sure where to start?
The first step is understanding where you stand.
The Direct Booking Review looks at your website, search visibility and overall online presence. We'll identify what's working, what's holding you back, and where the biggest opportunities lie.
You'll come away with a clear understanding of your current position and a prioritised action plan for increasing direct bookings.
An honest assessment. Practical recommendations. No obligation.
Direct Booking Website & SEO Review
one-off
- 15-minute orientation call
- Website fundamentals audit
- Search visibility review
- Direct booking opportunity assessment
- Prioritised recommendations report
- 30-minute findings call
Journal
Lessons from the SuperControl outage
When the booking widget breaks... What happens when a service you depend on suddenly just stops.
Direct bookings in the age of platforms
Firinn's take on direct-booking websites for self-catering in the age of intermediaries — useful, optimised, and built to grow your business.