NYSE - Delayed Quote USD
Harley-Davidson, Inc. (HOG)
25.55 -0.03 (-0.12%)
At close: 4:03:36 PM EDT
25.55 0.00 (0.00%)
After hours: 6:54:24 PM EDT
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Learn moreChart Range Bar
Loading chart for HOG
- Previous Close
25.58 - Open
25.69 - Bid 25.51 x 70000
- Ask 25.52 x 20000
- Day's Range
25.47 - 26.00 - 52 Week Range
17.09 - 31.25 - Volume
1,402,793 - Avg. Volume
2,982,643 - Market Cap (intraday)
2.69B - Beta (5Y Monthly) 1.28
- PE Ratio (TTM)
13.24 - EPS (TTM)
1.93 - Earnings Date (est.) Jul 29, 2026
- Forward Dividend & Yield 0.74 (2.87%)
- Ex-Dividend Date Jun 8, 2026
- 1y Target Est
25.64
Recent News
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Performance Overview
Trailing total returns as of 6/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .
YTD Return
HOG
26.99%
S&P 500 (^GSPC)
7.49%
1-Year Return
HOG
11.88%
S&P 500 (^GSPC)
20.78%
3-Year Return
HOG
17.50%
S&P 500 (^GSPC)
69.22%
5-Year Return
HOG
39.52%
S&P 500 (^GSPC)
72.47%
Earnings Trends
View MoreAnalyst Insights
View MoreStatistics
View MoreValuation Measures
As of 6/23/2026
Market Cap
2.69B
Enterprise Value
3.09B
Trailing P/E
13.25
Forward P/E
80.00
PEG Ratio (5yr expected)
11.10
Price/Sales (ttm)
0.70
Price/Book (mrq)
0.88
Enterprise Value/Revenue
0.72
Enterprise Value/EBITDA
5.86
Financial Highlights
Profitability and Income Statement
Profit Margin
5.34%
Return on Assets (ttm)
1.97%
Return on Equity (ttm)
7.11%
Revenue (ttm)
4.32B
Net Income Avi to Common (ttm)
230.41M
Diluted EPS (ttm)
1.93
Balance Sheet and Cash Flow
Total Cash (mrq)
1.08B
Total Debt/Equity (mrq)
71.43%
Levered Free Cash Flow (ttm)
168.42M
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Company Insights
Fair Value
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Dividend Score
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Hiring Score
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Insider Sentiment Score
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Research Reports
View MorePrice weakness offers buying opportunity
Founded in 1903 and based in Milwaukee, Harley-Davidson became a public company in 1986. The company sells Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. Harley-Davidson Financial Services (HDFS) provides wholesale and retail financing and insurance to Harley-Davidson dealers and their retail customers in the United States, Canada and other international markets. The company's products are sold to retail customers through a network of independent dealers. The common shares are a component of the S&P MidCap 400 index, and the company employs approximately 5,500 people.
RatingPrice TargetThe major indices are modestly higher at midday on Thursday. Negotiations
The major indices are modestly higher at midday on Thursday. Negotiations between the U.S. and Iran are back and forth. Meanwhile, fresh inflation data confirmed that prices are rising, as expected, largely due to the war. And, of course, individual names are rising and falling as the final earnings reports hit the tape. Crude oil is at $89 per barrel. The yield on the 10-year note is at 4.46%. The Vis volatility index is at 16.
Harley's Back to the Bricks Initiative Aims to Improve Unit Demand and Profitability
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
RatingPrice TargetHarley-Davidson Earnings: "Back to the Bricks" Strategy Focuses on Profit Growth at Motor Company
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
RatingPrice Target