Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively. The firm also markets a niche sandal brand Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores, about half of which are outlets. The firm generated 58% of its fiscal 2026 sales in the United States.

Deckers Outdoor is a leading designer and seller of footwear and accessories for children, men, and women. Deckers sells its products through domestic and international retailers and directly to consumers through its websites and retail stores. Core brands include HOKA, UGG, Teva, and Ahnu. The company has 5,500 employees. The shares are a component of the S&P 500.

Stocks did their thing on Thursday -- and with one more day in May, equities seemingly have put together yet another impressive month. The S&P 500 is up 5% for the month, the Nasdaq has ripped higher by 8% after April's 15% surge, and the Nasdaq 100 has popped 10% following last month's 15.7% jump. As the legendary investor Marty Zweig said, 'The trend is your friend until it bends at the end.'

Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2025, Ugg and Hoka accounted for 51% and 45% of total sales, respectively. The firm also markets a niche sandal brand called Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores. It generated 64% of its fiscal 2025 sales in the United States.