The Pest Control Internet Marketing Podcast

Surviving the Google Ads Price Surge: Smart Strategies for Pest Control Companies

Wed, 27 Aug 2025 12:00:00 -0400

With Google Ads costs skyrocketing and big brands like Orkin and Terminix raising the stakes, small and mid-sized pest control companies need smarter strategies to stay competitive. In this episode, Andy Patel breaks down why costs are up, what’s working now, and how to adapt with Google Local Service Ads and Meta Ads.

22. Website Navigation Basics

Thu, 09 Nov 2023 10:00:00 -0500

Is your website delivering top-notch performance? Wondering if your site's navigation and layout provide an exceptional user experience? Tune in to the latest episode of the Pest Control Internet Marketing (PCIM) podcast for expert tips and tricks to guarantee your website's seamless flow.

21. Chatbots for Pest Control

Sun, 07 Nov 2021 14:00:00 -0500

Recently, it feels as if technology has taken strides forward. This can be daunting yet exciting. In this episode, I’ll talk about chatbots on your website / landing pages to simplify your sales funnel and get more leads.

20. Let's Talk Facebook

Mon, 23 Aug 2021 10:00:00 -0400

How important is Facebook for Pest Control marketing? What's the difference between Facebook marketing vs. Facebook management? What Facebook strategies work best for Pest Control companies? Lets talk!

19. Landing Page Basics

Thu, 24 Jun 2021 11:00:00 -0400

If you are running a Pay-Per-Click program, you need to ensure your clicks are given the best chance of converting to leads. This episode, Andy talks about some landing page must haves.

18. Let's Talk SEO

Sat, 29 May 2021 13:00:00 -0400

Search Engine Optimization for a local pest control company doesn't have to be hard. More importantly, it doesn't have to be expensive. Let's talk basic SEO strategies for the Pest Control and/or Wildlife Control space.

17. Yelp Ads for Pest Control

Tue, 27 Apr 2021 09:00:00 -0400

Yelp is a great resource for new leads. However, finding the sweet spot in the Pest Control space that yields the highest ROI can be challenging. Let's discuss options in this Pest Control Internet Marketing Podcast episode.

16. Google Ads Keyword Match Type Changes

Thu, 25 Mar 2021 18:00:00 -0400

We are over a month in since Google announced it's changes to keyword match types. Listen to this episodes for insights on how these changes are affecting the pest control marketing space.

15. RIP Broad Match Modifiers

Sun, 21 Feb 2021 15:00:00 -0500

Google is fading out Broad Match Modfiers, which really stinks because it was our favorite keyword match type. However, Phrase Match looks like it should be taking it’s place. Listen to learn more about Google’s recent keyword match type changes.

14. Internet Marketing Setup for Success

Fri, 22 Jan 2021 21:00:00 -0500

You own a Pest / Wildlife control company, or you're looking to start one. Great! But do you have all your ducks in a row when it comes to being successful online? Check out these tips to ensure you obtain an internet marketing model built for success!

13. PCIM Holiday Checklist

Mon, 21 Dec 2020 10:00:00 -0500

When / If business is slow, it's a good idea to take some time and refine your marketing strategies. Check out this episode for some suggestions on what you could be working on this holiday season.

The Pest Control Internet Marketing Podcast turns 1 this month! Thanks to all who watch & listen.

12. Best Ad Strategy

Wed, 25 Nov 2020 12:00:00 -0500

Google Ads has ads (obviously)... but which strategies work best for pest control companies? In this episode, we dive deep into different ad types and strategies that are most advantageous.

11. Search Terms Report Changes - Part 2

Fri, 23 Oct 2020 14:00:00 -0400

We are now well over one month in after Google announced the major restrictions on search terms reports. I've had some time to find some work arounds and I share some tips in this episode.

10. Search Terms Report Changes

Sat, 19 Sep 2020 15:00:00 -0400

Early September, Google announced it will be limiting the amount of search terms users will be able to view. What does this mean actually? What can we do about it? Let's talk about it!

9. Keyword Insertion Ads

Sun, 23 Aug 2020 12:00:00 -0400

Keyword Insertion Ads... what are they? The good and the bad. Learn about one of the best Google Ad strategies for Pest Control and the possible complications that can occur.

8. The ULTIMATE Pest Control Internet Marketing Lead Strategy

Tue, 14 Jul 2020 19:00:00 -0400

Marketing for a Pest Control company on the internet has changed drastically over the years. It's exactly half way through 2020 and here is the best way to do it, right now! In this episode we focus on pay-per-click strategies that WORK!

7. Negative Keywords

Fri, 12 Jun 2020 18:00:00 -0400

In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords. He explains that negative keywords should be something you do daily at the beginning of your ads, weekly as it gets better, and monthly when you are well settled.

6. Sanitizing & Disinfecting Program with Maggie Horn

Fri, 08 May 2020 14:00:00 -0400

Amid these uncertain times, it makes sense to adapt to the needs of the market. That is why we have launched and tested a Sanitizing & Disinfecting Program. Here to talk more about it is K3 Marketing's own Maggie Horn.

5. COVID-19 Google Ads Credit

Tue, 31 Mar 2020 16:00:00 -0400

In this episode of The Pest Control Internet Marketing Podcast, Andy explains the latest Google COVID-19 credit. He talks about what it means, who will benefit from it, and how long it is going to be applicable.

4. Analyzing Search Terms

Sat, 14 Mar 2020 09:00:00 -0400

Google Ads is a pay-per-click program and you do just that, you pay per click! However, what exactly are you paying for? It's crucial for all pest control owners (or anyone using Google Ads) to analyze search terms and adjust keywords regularly. Only then can you move towards an optimal program and increase your ROI.

3. Keyword Match Types

Sat, 15 Feb 2020 10:00:00 -0500

The number one reason why pest control business owners fail at Google Ads is because of the lack of knowledge of Google's keyword match types. If you are a novice at Google ads and are running it for your pest control company to get leads, this episode is a must watch / listen!

2. What is Google Ads & How Does it Work?

Sat, 04 Jan 2020 11:00:00 -0500

As a Pest Control business owner, it's essential to run Google Ads for your business. But what is exactly is Google Ads? Why does it exist and what is the fundamental formula for success? Join me on this podcast to learn how and why Google Ads works!

1. Introduction & Conversation with Peachtree Pest Control

Tue, 26 Nov 2019 18:00:00 -0500

Welcome to my first podcast! As a Pest Control business owner, you may have questions about which marketing strategies are most effective. Corey Arnold with Peachtree Pest Control has some great insight for anyone in this field.