<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[heo GmbH]]></title><description><![CDATA[heo GmbH]]></description><link>https://explore.heo.com/news</link><generator>RSS for Node</generator><lastBuildDate>Fri, 12 Jun 2026 13:25:49 GMT</lastBuildDate><atom:link href="https://explore.heo.com/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[WHY PEOPLE COLLECT AND WHAT THAT MEANS FOR YOUR BUSINESS:]]></title><description><![CDATA[Collecting is emotion and identity - here’s what that psychology means for retail success Do you know this moment? A customer stands in front of your trading card shelf, eyes glowing, fingers hesitating for a second—then they grab not one pack, but three. Or five. Maybe even an entire display box. And as they walk to the checkout, you already know: this is not a rational purchase. This is something else. Something deeper. That ‘something’ is what we’re going to decode today. Because if you...]]></description><link>https://explore.heo.com/en/post/why-people-collect-and-what-that-means-for-your-business</link><guid isPermaLink="false">69c2a3e5149f4fed564f3e16</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_a35b2827b3f64ba3834aeba071014516~mv2.png/v1/fit/w_379,h_269,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[BETWEEN PASSION AND PROFIT - A PLEA FOR THE HEART:]]></title><description><![CDATA[Or: why I understand the investment mindset, but simply can’t love it Some people call it an investment. I call it a betrayal of everything we once collected. Yes, I know. That sounds dramatic. Maybe even naïve. And believe me, I understand the arguments. I know the numbers, the return curves, the exit strategies. I’ve seen a Pokémon card sell for 5.3 million dollars. I know that LEGO sets yield an average annual return of 11% - better than many ETFs. But if I’m honest? Every time someone...]]></description><link>https://explore.heo.com/en/post/between-passion-and-profit-a-plea-for-the-heart</link><guid isPermaLink="false">69c3e20d7a6c583c59a69b31</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_0a2ddcdac2294efa851f20b8bffec835~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[BEYOND THE AISLES: ]]></title><description><![CDATA[How heo's AutoStore revolutionizes pop culture logistics The collector market thrives on emotion, but it operates solely on precision. When a new TCG drop or a long-awaited figure goes viral, retailers face immense pressure: stock must be available fast, and it must arrive in the best possible condition. Errors in the supply chain mean disappointed end customers and direct costs for the retailer. At the heo Campus, hidden behind unassuming walls, a quiet revolution is taking place. Where...]]></description><link>https://explore.heo.com/en/post/beyond-the-aisles</link><guid isPermaLink="false">69c2624b36a1fdc193bde2bb</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_9190fa09fa7341c8821f524a7620160e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[FROM PASSION TO POWERHOUSE:]]></title><description><![CDATA[Partner voices, real wins - stories, lessons, and moments that show what’s possible together What started with selling from a single shelf or a shoebox are today flourishing businesses: these portraits tell the stories of founders who turned their personal enthusiasm for pop culture into major market success. They demonstrate that with the right vision and a strong partnership, growth is inevitable. Be inspired by the retailers who prove that with heo, you grow together. Actionfilmfiguren,...]]></description><link>https://explore.heo.com/en/post/from-passion-to-powerhouse</link><guid isPermaLink="false">69c3d8cc653657f03d5caf07</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_42fab6fdace445e097d0113d362f79db~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[INSIGHTS FROM OUR CATEGORY MANAGEMENT:]]></title><description><![CDATA[What really moves the needle - curated trends, categories, and assortment thinking for smarter growth Which licenses are growing? Not all licenses grow equally, but several segments are consistently outperforming expectations: Anime &#38; Manga: still the engine of global growth Anime remains the single fastest-growing entertainment category worldwide. Franchises like One Piece, Jujutsu Kaisen, Chainsaw Man, and Demon Slayer expand across age groups and territories. New seasons translate...]]></description><link>https://explore.heo.com/en/post/insights-from-our-category-management</link><guid isPermaLink="false">69c29dd5dbf1d5b6012ea989</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_4b4a4110f2ab4b69af3bf3553f127865~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[heo IN NUMBERS - 30 YEARS OF POP CULTURE, PASSION &#38; LEGENDS:]]></title><description><![CDATA[And because numbers often say more than a thousand words, here comes heo in numbers People &#38; Campus - the heonaut crew More than 240 heonauts keep the heo universe in motion. A diverse team of specialists, problem-solvers, creatives, collectors, and logistics pros working behind the scenes to bring pop culture to fans around the world. Herxheim Campus Fun Fact - powered by fruit Bannanas consumed per year: ~ 2,000 kg Apples consumed per year: ~ 1,300 kg Pears consumed per year: ~  1,100 kg...]]></description><link>https://explore.heo.com/en/post/heo-in-numbers-30-years-of-pop-culture-passion-legends</link><guid isPermaLink="false">69c16fffaa3981cd0ec1bc09</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_36348b15415148178b45c00e517bbe75~mv2.png/v1/fit/w_1000,h_718,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[ULTIMATE GUARD-FROM PROTECTION TO PASSION:]]></title><description><![CDATA[What began with deck boxes, sleeves, and binders quickly grew into an international success story A Strong Start and a Major Breakthrough The defining moment came in 2014 with the introduction of the Flip’n’Tray deck box. With its modular design, magnetic closure and distinctive Xenoskin surface, it set new standards and was the first big step towards establishing Ultimate Guard as a leading brand of premium TCG accessories in the industry. From that point on, the brand continued to grow -...]]></description><link>https://explore.heo.com/en/post/ultimate-guard-from-protection-to-passion</link><guid isPermaLink="false">69c286e5e959cef02a7ce276</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_ea429e9a6c2041ea905a6f73b24c7ae5~mv2.png/v1/fit/w_898,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[30 YEARS OF POP CULTURE WITH heo:]]></title><description><![CDATA[What three decades in fandom have taught us and the milestones that shaped the journey Pop culture lives in waves. It rises, evolves, surprises, collapses, and then comes back stronger than ever. But every now and then, a company comes along that doesn’t just ride those waves, it learns how to read them. For 30 years, heo has been doing exactly that. What started in 1996 as a small, bold idea in the world of collectibles has become one of Europe’s most influential pop culture ecosystems. And...]]></description><link>https://explore.heo.com/en/post/30-years-of-pop-culture-with-heo</link><guid isPermaLink="false">69c16899adda444fefae9990</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_a4b5b7b92dfd4c9aaf734584f18a79bd~mv2.png/v1/fit/w_1000,h_553,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[FROM HOBBY NICHE TO E-COMMERCE LEADER:]]></title><description><![CDATA[Games Island and the power of strategic partnerships Games Island is one of Germany’s leading Trading Card Game retailers, renowned for successfully navigating the market’s explosive growth and seismic shifts. The collaboration be tween Games Island and heo is a compelling case study demonstrating how a deep-rooted understanding of the market, combined with strategic partnership, is essential for sustainable success. We explore the Games Island success story and the essential role of a stable...]]></description><link>https://explore.heo.com/en/post/from-hobby-niche-to-e-commerce-leader</link><guid isPermaLink="false">69c3d35636a1fdc193c0f690</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_6aa76b9553b4447e80ee68cd383ff8b6~mv2.png/v1/fit/w_517,h_346,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[THE DIGITAL LIFELINE OF THE COLLECTIBLES MARKET:]]></title><description><![CDATA[Real-time beats guesswork - why data connectivity is the new safeguard against lost sales The collectibles market moves quickly: availability shifts within minutes, new products appear constantly, and demand can rise or fall instantly. To keep up, online shops must mirror real inventory and product data at all times. Many retailers still manage data manually - via Excel, copy-and-paste or daily updates. In a market with tens of thousands of active SKUs, this approach has become a risk: it...]]></description><link>https://explore.heo.com/en/post/the-digital-lifeline-of-the-collectibles-market</link><guid isPermaLink="false">69c3cdd8dbf1d5b60131279b</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_70249f68573b4307b56abaa85edb2cfb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[FROM A CHILDHOOD BEDROOM TO EUROPE'S MARKET LEADER:]]></title><description><![CDATA[How a friendship became the foundation for 30 years of heo Some business models are created on drawing boards, calculated by analysts and financed by venture capital. And then there are stories like heo’s. A story that didn’t begin in a boardroom, but in a childhood bedroom. What started in 1996 as a passion shared by three school friends for Star Wars and trading cards has grown into today’s European market leader in pop culture distribution. Anyone who sees heo’s state-of-the-art logistics...]]></description><link>https://explore.heo.com/en/post/from-a-childhood-bedroom-to-europe-s-market-leader</link><guid isPermaLink="false">69c14fb836a1fdc193bb40a9</guid><pubDate>Thu, 09 Apr 2026 08:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_1a7ff21f44194333a5937425dc874571~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[heo AROUND THE WORLD:]]></title><description><![CDATA[Our international teams: local expertise, global reach - the people and markets bringing pop culture closer to partners One heo Family - Many Markets, Your Success From Cambridge to Barcelona, our international teams bring localized market intelligence to a global operation. Each team understands the unique heartbeat of its region, builds trusted relationships with partners, and leverages our central logistics and portfolio to ensure: You get the right product, at the right time, with the...]]></description><link>https://explore.heo.com/en/post/heo-around-the-world</link><guid isPermaLink="false">69c2676e36a1fdc193bdee66</guid><pubDate>Tue, 24 Mar 2026 13:59:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7856ea_c846f7af32db4282b0661e30743bf4a7~mv2.png/v1/fit/w_1000,h_898,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>deborahfrere</dc:creator></item><item><title><![CDATA[Toyplosion 2025 in Castrop-Rauxel – A resounding success for fans, collectors and cosplayers]]></title><description><![CDATA[Toyplosion 2025 in Castrop-Rauxel has once again proven that it is one of the highlights for fans of action figures, collectibles and pop...]]></description><link>https://explore.heo.com/en/post/toyplosion-2025-in-castrop-rauxel-a-resounding-success-for-fans-collectors-and-cosplayers</link><guid isPermaLink="false">68b55c6a34c8fc0314b7a625</guid><pubDate>Mon, 01 Sep 2025 08:54:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/be3f73_af70a8dc22274aff833ddd019e587a2a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patrickpchalek</dc:creator></item><item><title><![CDATA[Toyplosion 2025 in Castrop-Rauxel – Ein voller Erfolg für Fans, Sammler und Cosplayer]]></title><description><![CDATA[Die Toyplosion 2025  in Castrop-Rauxel hat erneut bewiesen, dass sie eines der Highlights für Fans von Actionfiguren, Sammelobjekten und...]]></description><link>https://explore.heo.com/post/toyplosion-2025-in-castrop-rauxel-ein-voller-erfolg-f%C3%BCr-fans-sammler-und-cosplayer</link><guid isPermaLink="false">68b1869849ea3775af7dfc03</guid><pubDate>Fri, 29 Aug 2025 12:43:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/be3f73_af70a8dc22274aff833ddd019e587a2a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patrickpchalek</dc:creator></item><item><title><![CDATA[Jurassic World: Die Wiedergeburt feiert wilde Premiere in Berlin ]]></title><description><![CDATA[Ein Dschungel mitten in der Hauptstadt – und Marc &#38; Berney mittendrin!  Berlin wurde am Wochenende zur prähistorischen Abenteuerzone: Die...]]></description><link>https://explore.heo.com/post/jurassic-world-die-wiedergeburt-feiert-wilde-premiere-in-berlin</link><guid isPermaLink="false">686256ca759f083af9886a51</guid><pubDate>Mon, 30 Jun 2025 10:59:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/be3f73_dba35160ec35461a969588c8c512e108~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patrickpchalek</dc:creator></item><item><title><![CDATA[A Minecraft Movie: Special Screening in Köln]]></title><description><![CDATA[When a game called Minecraft was released over fifteen years ago in May 2009, nobody could have imagined the worldwide success this...]]></description><link>https://explore.heo.com/en/post/a-minecraft-movie-special-screening-in-k%C3%B6ln-1</link><guid isPermaLink="false">67ebbfe412ec1a5537f91d44</guid><pubDate>Tue, 01 Apr 2025 10:33:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/be3f73_7b0e3c8ca7824895930db26cb868b06d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patrickpchalek</dc:creator></item><item><title><![CDATA[A Minecraft Movie: Special Screening in Köln]]></title><description><![CDATA[Als vor über fünfzehn Jahren im Mai 2009 ein Spiel namens Minecraft seinen Release feierte, konnte wohl noch niemand erahnen welchen...]]></description><link>https://explore.heo.com/post/a-minecraft-movie-special-screening-in-k%C3%B6ln</link><guid isPermaLink="false">67e9a62ef96b48cc2d209127</guid><pubDate>Sun, 30 Mar 2025 21:11:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/be3f73_7b0e3c8ca7824895930db26cb868b06d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patrickpchalek</dc:creator></item><item><title><![CDATA[Giveaway Furyu x heo]]></title><description><![CDATA[Here are the terms and conditions for the giveaway in collaboration with Furyu.  Good luck! Conditions of participation in the  giveaway...]]></description><link>https://explore.heo.com/en/post/giveaway-furyu-x-heo</link><guid isPermaLink="false">67cca8edc717fd033ab0311a</guid><pubDate>Sat, 08 Mar 2025 20:44:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/be3f73_2883475a96404b61a46aea9b243d404d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patrickpchalek</dc:creator></item><item><title><![CDATA[Gewinnspiel Furyu x heo]]></title><description><![CDATA[Nachfolgend findet ihr hier die Teilnahmebedingungen für unser gemeinsames Gewinnspiel mit Furyu.  Viel glück! Teilnahmebedingungen...]]></description><link>https://explore.heo.com/post/gewinnspiel-furyu-x-heo</link><guid isPermaLink="false">67cca7eca420dbf76f6028d6</guid><pubDate>Sat, 08 Mar 2025 20:29:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/be3f73_2883475a96404b61a46aea9b243d404d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patrickpchalek</dc:creator></item><item><title><![CDATA[Star Wars Celebration Japan 2025]]></title><description><![CDATA[Hier nochmal in Kurzform die Regeln des Gewinnspiels: Ein Star Wars Produkt von Hasbro im kaufen. Auf Social Media (Instagram und/oder...]]></description><link>https://explore.heo.com/post/star-wars-celebration</link><guid isPermaLink="false">67bd9a32593af992b6e5cab9</guid><pubDate>Tue, 25 Feb 2025 10:25:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/be3f73_a557cec0dd194b44ba7dc11064f5ea29~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patrickpchalek</dc:creator></item></channel></rss>