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The Easiest Way to Avoid Costly A/B Testing Mistakes Early in Your Career
If you’re new to experimentation or transitioning into an analyst or CRO role, there’s one mistake that quietly ruins credibility faster than anything…
Jan 15
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Atticus Li
Survival Curves: The A/B Testing Tool Most Teams Ignore
Why “no lift” often means “you’re not looking closely enough”
Jan 12
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Atticus Li
1
Research Fundamentals Part 6: Technical Analysis: Catch Bugs Before They Kill Conversions
Technical Analysis: Catch Bugs Before They Kill Conversions
Nov 24, 2025
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Atticus Li
1
Research Fundamentals Part 4: Heat Maps and Session Replays: What to Actually Look For
Research Skills · Part 4 of 6
Nov 20, 2025
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Atticus Li
2
Research Fundamentals Part 5: Web Analytics Foundations for A/B Testers
Web Analytics Foundations for A/B Testers
Nov 20, 2025
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Atticus Li
1
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The One Business School Lesson That Will Set You Up For Success (And Most People Don’t Know)
Aug 8, 2025
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Why Most People Pick the Wrong Career in Their 20s (And How to Avoid It)
Aug 16, 2025
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If I Could Restart My Career Knowing How To Make Better Bets, Here's What I'd Do Differently
Sep 3, 2025
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The Marketing Analytics Roadmap: Written for Data Analysts Transitioning into Marketing Analytics
Mar 28, 2025
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[3/5] Testing Fundamentals: The 6-Step Testing Process
Nov 7, 2025
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Break Into Marketing Analytics & Experimentation Without Guesswork
Mar 28, 2025
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Research Fundamentals Part 3: Qualitative Research Methods That Find Real Problems
Qualitative Research Methods That Find Real Problems
Nov 18, 2025
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Atticus Li
1
Research Fundamentals Part 2: Heuristic Analysis: Audit Any Page in Under an Hour
Heuristic Analysis: Audit Any Page in Under an Hour
Nov 16, 2025
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Atticus Li
1
New Series: Research Skills for Experimenters
6 diagnostic methods that find winning test ideas
Nov 13, 2025
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Atticus Li
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Research Fundamentals Research Fundamentals Part 1: Research Before Testing: The Six-Step Process
Research Before Testing: The Six-Step Process
Nov 12, 2025
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Atticus Li
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[5/5] Testing Fundamentals: Five Mistakes That Kill Tests
Don't waste time on these beginner errors
Nov 12, 2025
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Atticus Li
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[4/5] Testing Fundementals: Three Test Types You Need to Know
Match the right test type to your situation
Nov 11, 2025
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Atticus Li
[3/5] Testing Fundamentals: The 6-Step Testing Process
The repeatable process pros use every time
Nov 7, 2025
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Atticus Li
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Experimentation Career
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