Media content has become the dominant contributor to page weight and network utilization across modern websites. Content, marketing, product, and other teams are pushing to use richer media, especially now that gen AI is reasonably solving the content-generation bottleneck for both images and videos. As a result, dev teams often ship ineffective solutions, creating another bottleneck: a degrading user experience and worse overall page performance. In this keynote, the Co-Founder and CTO of SpeedSize will deliver an honest assessment of how media assets, especially videos, create performance bottlenecks at scale, and why outdated techniques struggle to adapt to real-world variability. The talk highlights the main mistakes and the effective best practices that influence optimal media delivery. The session concludes with a forward-looking view of media optimization as a dynamic discipline, where delivery decisions must balance between quality, performance and operational efficiency. Attendees will gain a practical framework for evaluating and modernizing their media delivery strategies to support increasingly media-rich web experiences while minimizing performance compromises.
Vlad Malanin, Co-Founder & CTO at SpeedSize. Serial startup founder, inventor, scientist and software architect with experience in high-load web development, AI, neuroscience, cloud computing, big data, media compression and CDN. M.D. hons, PhD in CS.
The HTTP Archive is an open source project that tracks how the web is built and how it's evolved. The archive contains information on ~15 million websites, with monthly data for some sites as early as 2010! The data from the HTTP Archive is frequently used for research by the web community and scholars, and also used to produce the annual Web Almanac. During this session Paul will provide an overview of the HTTP Archive and demonstrate how to get started querying it.
Paul Calvano is a Performance Architect at Etsy, where he helps optimize the performance of their marketplace. He has been helping websites optimize their performance since as early as 2000. He is also a co-maintainer of the HTTP Archive and a co-organizer of the NY Web Performance Meetup.
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