We believe that this business begins and ends with the hair stylist.
Beauty Without Compromise
Creating an exceptional salon experience goes far beyond the bottle. Since 1997, we’ve been empowering salons and stylists with advanced education, proven business systems, and high-performance products so our #euforanation thrives professionally, creatively, and financially.
We are here to prove that you do not need to compromise your standards, values, or beliefs to live beautifully.
For Salon Pros, By Salon Pros
My husband and I started Eufora to build a company and culture dedicated to serving salon professionals based on the lessons we have learned through many years in this industry. It takes more than just great products to truly succeed in the salon professional industry. It takes exceptional education, leadership and business acumen, and a whole lot of connection between passionate salon owners and stylists.
Do You Believe What We Believe?
Our Hairitage
As a 30 year salon industry veteran, Eufora Co-Founder, Don Bewley, experienced first-hand the challenges and obstacles that many salon owners face.
Based on his experiences of what salons and stylists truly need, Don and Beth Bewley founded Eufora International in 1997 – a company dedicated to nurturing and serving the professional beauty industry, providing the high performance products, tools, education, and inspiration essential for salons and stylists to prosper and thrive.