*´¨`*•.¸¸.•*´¨`*•.¸¸.•by your best friend erin griffith•*´¨`*•.¸¸.•*´¨`*•.¸¸.•
EGTttHoB™ is a semi-regular dispatch of stuff happening start-up land that interests me. Thanks for coming along.
Friends, when the Business Heroes™ at Google first introduced its little self-driving jelly bean cars in 2010, they were a never-gonna-happen joke.
Then, little by little, we saw progress and setbacks, alternating alongside hype and derision about the technology. In 2016, right around the time when GM paid $1bn for Cruise and we were in a progress/hype moment, I did a cover story about autonomous vehicles for Fortune. The story declared that self-driving technology was a “sooner-than-you-think reality.”
Then many more years passed while we waited for the tech to get better. And it did, and now we have driverless Waymos scooting around five US cities, hitting a $100bn valuation and killing beloved kittens. It is incredible to witness. (RIP 2 Kit Kat.)
I was thinking about that this week when I encountered an upcoming event on my calendar:
I added this event in 2021, when my colleague Cade Metz and I went on a flying car odyssey that involved many trips down to dusty, remote ranches in the hills of the Central Valley. We witnessed electric planes, eVTOLs and insect-like choppers flying overhead. We heard founders make bold proclamations of how one day we would all zip around in these things like George Jetson.
It was everything I love about covering the tech industry and all the things I struggle with. We get to see incredible cutting edge stuff being built by people who are crazy enough to want to make it a reality, and who want to share their excitement for their vision with the world. We also know the reality of any of it coming to pass is probably a decade or more out, if ever.
The story that resulted tried to balance the reality with the wonder. Several of the companies discussed are no longer in business. The most valuable one, Joby, went public via SPAC in those heady days of 2021.
The beauty of SPACs is that the companies that do them get to make absolutely wild predictions about future revenue. Joby had zero revenue when it went public, but it expected to get regulatory approval (“type certification”) to carry passengers by 2023. It predicted $721m in revenue by the end of this year. By 2026, it said, it would hit $2bn.
Fast forward to now and Joby still hasn’t gotten certified. Revenue for the first 3 quarters of the year was $22.5m. The company lost $419m. Woof.
Incredibly, nobody in Silicon Valley seems to care all that much about a company missing its revenue projections by a cool $699 million. Nobody on Wall Street, either, apparently — Joby’s stock is actually up. The point around these parts, and this is key to how the self-driving taxis came to be, is not to ask “when” or “how” or “at what cost” even “ugh, why?” The only point, as VCs love to remind me, is to ask “What if everything goes right?”
A tiny rant
Has anyone else noticed a scourge of “vagueposting” lately? It’s a confusing social media post with little explanation and tons of likes and comments. It’s designed to prompt a curiosity gap that sends you poring over the comments to figure out what the heck they’re talking about.
The comments usually contain a bunch of angry memes like this:




…and buried somewhere in there, you might find one kind soul who has taken it upon themselves to explain the post to everyone. Vagueposting is making me miss the days when I only had to ignore ragebait and shitposting.
Important Business Matters
Startup everyone’s into: The crypto president.
Startup everyone’s over: VC funds going into “harvest mode.”
Reason to go on living: Crocs, they just keep getting uglier.
Reason to take up residence under your weighted blanket: Companies are already slowing AI spending.
Latest crush: I love Geese.
Latest heartbreak: The boys are fighting. They are fighting.
Latest thing the kids are worried about: The swag gap.
Latest thing the actual children are into: High schoolers are writing VC checks now, so.
Latest thing the olds are into: Toilets that block out fart sounds.
a dall-e summary of this newsletter:
chatgpt named this work of art “burning profits and casual vibes”
*´¨`*•.¸¸.•*´¨`*•.¸¸.•the end•*´¨`*•.¸¸.•*´¨`*•.¸¸.•
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